Low Price Atom Standard Platform To Have Limited Impact On IPC Makers
Recent market reports that Intel’s Atom standard platform has dropped below $100 have prompted speculation that the new platform could have a possible impact on IPC (industrial PC) makers’ profits. But sources at IPC makers have pointed out that although the standard platform could have an impact on the market, the affect will be limited.
More here at Digitimes.
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I wouldn't expect the IPC makers to have any sort of affection towards the Atom. Maybe the author intended to use the word effect?