Samsung's marketing team just loves poking fun at Apple. While we're used to the company mocking those that queue for Apple phones, Samsung's latest ad is a little more subtle. Kind of? It features a young man trying to use an apple as a touch sensitive phone. And that's an apple like the fruit as opposed to an Apple-branded product. Yeah.
Eventually, this man caves and gets a Samsung Galaxy S4. His life is immediately improved and he makes friends with ninjas. At least, that's what we got from this clip. Have a look for yourself.