Black Friday smartwatch deals 2023 — best sales now

Black Friday smartwatch deals
(Image credit: Tom's Guide)

If you're looking to buy a new smartwatch for less, you've come to the right place. Black Friday smartwatch deals are happening now, bringing big discounts the price of various smartwatches. Whether you're shopping for the best smartwatch of 2023 or our favorite budget models, today's Black Friday deals offer something for every budget.

For example, Amazon has Apple Watches on sale from $189. The newest Apple Watch Series 9 is at its lowest price of $329, taking $70 off the flagship iPhone-compatible smartwatch. Meanwhile, Android users will like to know that Best Buy is taking up to $70 off smartwatches from Samsung, Google, and Fitbit. The sale even includes the new Galaxy Watch 6, which is also at its lowest price right now.

We've rounded up the best Black Friday smartwatch deals we've found right now. We update this page regularly, so be sure to bookmark it for the best savings of the season. Also, check out our check out our coverage of the best Apple Watch Black Friday deals and Garmin Black Friday deals

Best early Black Friday smartwatch deals

Apple Watch deals

Apple Watch 8 (GPS/41mm): was $399 now $299 @ AmazonPrice check: $319 @ Best Buy | $364 @ Walmart

Apple Watch 8 (GPS/41mm): <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FApple-Watch-Starlight-Aluminum-Always%2Fdp%2FB0BDHQD1CQ%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $399 now $299 @ Amazon
The Apple Watch 8 sports a new skin temperature sensor to monitor sleep tracking and cycle tracking. It also comes with new advanced safety features like Crash Detection, which can sense when you've been in a car crash. In our <a href="https://www.tomsguide.com/reviews/apple-watch-series-8" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Apple Watch 8 review, we called it the best smartwatch hands down. This price is valid on the Starlight color only.
Price check: <a href="https://shop-links.co/link?skuId=6340250&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-watch-series-8-gps-41mm-aluminum-case-with-starlight-sport-band-s-m-starlight%2F6340250.p%3FskuId%3D6340250&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$319 @ Best Buy | <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FApple-Watch-Series-8-GPS-41mm-Midnight-Aluminum-Case-with-Midnight-Sport-Band-S-M%2F1821469315" data-link-merchant="walmart.com"" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$364 @ Walmart

Apple Watch 9 sale: buy two, get $300 off @ AT&amp;T

Apple Watch 9 sale: <a href="https://www.anrdoezrs.net/click-8900245-15735111?sid=hawk-custom-tracking&url=https://www.att.com/buy/wearables" data-link-merchant="att.com"" target="_blank" rel="nofollow">buy two, get $300 off @ AT&T
AT&T is offering a huge sale on select Apple Watches. Buy two watches and you'll get $300 off your total price. You'll need to purchase your watch via an installment plan and activate both watches on your wireless plan. You'll then get bill credits over the span of 36 months. The sale includes the Apple Watch 9, Apple Watch SE 2022, and Apple Watch 8. 

Apple Watch 9 (GPS/41mm): was $399 now $329 @ AmazonPrice check: $399 @ Best Buy

Apple Watch 9 (GPS/41mm): <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB0CHX8S5Q3%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $399 now $329 @ Amazon
Apple Watch 9 deals are live and Amazon is taking $70 off. The new watch features a faster S9 chip for better performance, 4-core neural engine, and an 18-hour battery life. It also supports Apple Double Tap, a new gesture that can be used to answer/end a call, stop a timer, play/pause music, or dismiss an alarm. In our <a href="https://www.tomsguide.com/reviews/apple-watch-series-9" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Apple Watch 9 review, we said the Editor's Choice watch got significant performance upgrades and remains the best smartwatch you can buy.
Price check: <a href="https://shop-links.co/link?skuId=6340270&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-watch-series9-gps-41mm-midnight-aluminum-case-with-midnight-sport-band-m-l-midnight%2F6340270.p%3FskuId%3D6340270&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$399 @ Best Buy

Apple Watch Series 8: was $399 now $241 @ Amazon

Apple Watch Series 8: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FApple-Watch-Midnight-Aluminum-Always%2Fdp%2FB0BDJBG74R%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $399 now $241 @ Amazon
Get it while supplies last! Now that the Series 9 is out, there's limited stock available for Apple's last-gen smartwatch, which is still very good (check out our <a href="https://www.tomsguide.com/reviews/apple-watch-series-8" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Apple Watch 8 review to find out more). At $241, it's $158 less than the Apple Watch 9, and at its lowest price ever.

Apple Watch SE 2nd gen (40mm): was $249 now $189 @ Best Buy

Apple Watch SE 2nd gen (40mm): <a href="https://shop-links.co/link?skuId=6340237&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-watch-se-2nd-generation-gps-40mm-aluminum-case-with-midnight-sport-band-s-m-midnight%2F6340237.p%3FskuId%3D6340237&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $249 now $189 @ Best Buy
The Apple Watch SE (2022) is Apple's new mid-tier watch. It packs the same chipset found in the Apple Watch Series 8, but for a lower price. In our <a href="https://www.tomsguide.com/reviews/apple-watch-se-2022" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"">Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find. This deal applies to the smaller 40mm size. 

Apple Watch SE 2022: was $279 now $219 @ Amazon

Apple Watch SE 2022: <a href="https://www.amazon.com/dp/B0BDJ9M1HG/ref=asc_df_B0BDJ9M1HG1700240400000?tag=georiot-us-default-20&ascsubtag=hawk-custom-tracking-20&geniuslink=true" data-link-merchant="amazon.com"" target="_blank" rel="nofollow">was $279 now $219 @ Amazon
The Apple Watch SE (2022) is Apple's new mid-tier watch. It packs the same chipset found in the Apple Watch Series 8, but for a lower price. In our <a href="https://www.tomsguide.com/reviews/apple-watch-se-2022" data-link-merchant="tomsguide.com"" data-link-merchant="amazon.com"">Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find. This is a great price for the affordable apple watch. This deal is only available for certain sizes and colors; there may be different discounts for other configurations.

Samsung Galaxy Watch deals

Galaxy Watch 6: was $299 now $229 @ Best Buy

Galaxy Watch 6: <a href="https://shop-links.co/link?skuId=6546702&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fsamsung-galaxy-watch6-aluminum-smartwatch-40mm-bt-cream%2F6546702.p%3FskuId%3D6546702&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $299 now $229 @ Best Buy
The Galaxy Watch 6 is available in 40mm and 44mm models. In our <a href="https://www.tomsguide.com/reviews/samsung-galaxy-watch-6" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"">Galaxy Watch 6 review, we said it's the most polished Samsung smartwatch yet with substantial upgrades like a brighter display, comprehensive sleep tracking features, and a slimmer design. Best Buy is knocking $70 off, the lowest price we've seen recently.

Galaxy Watch 6 Classic: up to $250 off w/ trade-in @ Samsung

Galaxy Watch 6 Classic: <a href="https://shop-links.co/link?publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.samsung.com%2Fus%2Fwatches%2Fgalaxy-watch6%2Fbuy%2F&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="samsung.com"" target="_blank" rel="nofollow">up to $250 off w/ trade-in @ Samsung
Samsung is knocking up to $250 off Galaxy Watch 6 Classic when you trade-in an older device. The Galaxy Watch 6 Classic costs $100 more than the Galaxy Watch 6 and comes in larger 43mm and 47mm sizes. Additionally, it features a rotating bezel and it's designed to look more like a traditional timepiece than the sportier Galaxy Watch 6.

Galaxy Watch 6 Classic (43mm): was $399 now $319 @ AmazonPrice check: $319 @ Best Buy

Galaxy Watch 6 Classic (43mm): <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FSAMSUNG-Smartwatch-Personalized-Advanced-Coaching%2Fdp%2FB0C791819Q%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $399 now $319 @ Amazon
Amazon has the Galaxy Watch 6 Classic (43mm) on sale. The Galaxy Watch 6 Classic costs $100 more than the Galaxy Watch 6. However, it sports a physical rotating bezel that both enhances navigation and lends the effect of a traditional timepiece.
Price check: <a href="https://shop-links.co/link?skuId=6546710&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fsamsung-galaxy-watch6-classic-stainless-steel-smartwatch-43mm-bt-silver%2F6546710.p%3FskuId%3D6546710&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$319 @ Best Buy

Samsung Galaxy Watch 5 Pro (LTE/45mm): was $499 now $409 @ Amazon

Samsung Galaxy Watch 5 Pro (LTE/45mm): <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FSAMSUNG-Bluetooth-Smartwatch-Improved-Sapphire%2Fdp%2FB0B2J4TV97%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $499 now $409 @ Amazon
It's no longer Samsung's flagship, but the Galaxy Watch 5 Pro is still a solid watch. In our <a href="https://www.tomsguide.com/reviews/samsung-galaxy-watch-5-pro" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Galaxy Watch 5 Pro review, we loved its design, its skin-temperature sensor, and improved battery life. We called it a solid choice for anyone who wants a full-featured Android smartwatch with good battery life. (We got over three days of battery life with regular/daily use and some outdoor sports-friendly activities).

Google Pixel Watch and Fitbit deals

Google Pixel Watch: was $349 now $199 @ Amazon

Google Pixel Watch: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB0BDSMLQ6K%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $349 now $199 @ Amazon
Google's first smartwatch is on sale. In our <a href="https://www.tomsguide.com/reviews/google-pixel-watch" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Google Pixel Watch review, we said its good looks, smart software, and its Fitbit-based fitness tracking features make it a strong first-generation device. This is the lowest price we've seen.

Google Pixel Watch 2: up to $180 off w/ trade-in @ Verizon

Google Pixel Watch 2: <a href="https://www.anrdoezrs.net/click-8900245-15733793?sid=hawk-custom-tracking&url=https://www.verizon.com/connected-smartwatches/google-pixel-watch2/" data-link-merchant="verizon.com"" target="_blank" rel="nofollow">up to $180 off w/ trade-in @ Verizon
The Pixel Watch 2 is the best smartwatch for Pixel phone users. It features a full collection of Google apps along with fitness tracking powered by Fitbit's platform. In our <a href="https://www.tomsguide.com/reviews/google-pixel-watch-2" data-link-merchant="tomsguide.com"" data-link-merchant="verizon.com"">Google Pixel Watch 2 review we like that it can now automatically detect, pause, and stop certain activities. We also like that it shows your heart rate zones during workouts and features Pace Training for running. Just keep in mind that it comes in one size only (41mm).

Fitbit Sense 2: was $249 now $199 @ Best Buy
This advanced fitness watch has built-in GPS and can track everything from your activity and workouts to stress and your sleep. Its bands are interchangeable, so you can swap between silicone, metal, or leather bands.&nbsp;In our Fitbit Sense 2 review, we called it a fantastic fitness- and health-tracking smartwatch.
Price check: &nbsp;$199 @ Amazon

Fitbit Sense 2:  <a href="https://shop-links.co/link?skuId=6514034&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Ffitbit-sense-2-advanced-health-smartwatch-graphite%2F6514034.p%3FskuId%3D6514034&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $249 now $199 @ Best Buy
This advanced fitness watch has built-in GPS and can track everything from your activity and workouts to stress and your sleep. Its bands are interchangeable, so you can swap between silicone, metal, or leather bands. In our <a href="https://www.tomsguide.com/reviews/fitbit-sense-2" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"">Fitbit Sense 2 review, we called it a fantastic fitness- and health-tracking smartwatch.
Price check:  <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FFitbit-Advanced-Smartwatch-Graphite-Included%2Fdp%2FB0B4N2T7GL%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">$199 @ Amazon

Garmin smartwatch deals

Garmin epix Gen 2: was $799 now $449 @ Amazon

Garmin epix Gen 2: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB09NML7BF7%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $799 now $449 @ Amazon
For those who want a fitness-first smartwatch, the <a href="https://www.tomsguide.com/reviews/garmin-epix-gen-2" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Garmin epix Gen 2 is one of the best. It has a bright and sharp display, looks amazing, and tracks just about every activity under the Sun. And, it has epic battery life — up to 16 days. This is a watch made for outdoor adventure. 

Garmin Instinct 2 Solar:

Garmin Instinct 2 Solar: <a href="https://shop-links.co/link?publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fgarmin-instinct-2-solar-45-mm-smartwatch-fiber-reinforced-polymer-graphite%2F6494666.p%3F&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $399 now $299 @ Best Buy
This is the Solar version of the Garmin Instinct 2 watch, which boasts an infinite battery life — yep, it has the power to last forever, charging with the sunlight. On the wrist, it's hard-wearing (with a Military Standard 810 rating against extreme environments and temperatures), waterproof up to 100m, and it's display is bright and easy to see, even in direct sunlight. In our <a href="https://www.tomsguide.com/reviews/garmin-instinct-2" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"">Garmin Instinct 2 review, we called it a near-perfect GPS smartwatch for outdoor sport enthusiasts. However, this deal is only for the Electric Lime model.

Amazfit smartwatch deals

Amazfit GTR 4: was $199 now $169 @ Amazon

Amazfit GTR 4: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FAmazfit-Android-Dual-Band-Bluetooth-Battery%2Fdp%2FB0B8YR3KZS%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $199 now $169 @ Amazon
Amazfit is known for its inexpensive, yet surprisingly capable smartwatches and fitness trackers. The GTR 4 has a 1.43-inch AMOLED display, dual-band GPS, up to 14 days of battery life, and heart rate and blood oxygen sensors. It even has Alexa built in, so you can connect to Amazon's voice assistant.

Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.