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Nokia and Microsoft Announce Phone Partnership

By - Source: Tom's Guide US | B 38 comments

Nokia has confirmed yesterday’s rumors and announced that it will adopt Microsoft’s Windows Phone 7 operating system for its line of smartphones.

Gone are the days when Nokia denounced the use of Android by companies other than Google. The Finnish company had insisted that diluting your own brand by using so popular an OS was a poor move for any company. However, Nokia is under new leadership now, and it seems the newly-crowned chief executive is eager to correct past mistakes.

At an event in London today, Stephen Elop and Steve Ballmer announced a partnership that aids both companies in their battles against Google and Apple. Though Nokia claims it will continue work on its own mobile operating system, MeeGo, and still plans to launch MeeGo devices before the end of the year, the company has said Windows Phone 7 will be its principal smartphone strategy going forward.

Nokia will do well to have a more recognizable smartphone OS on its devices, but this deal isn’t all for Nokia. For its part, Microsoft will benefit from access to Nokia’s experiences with hardware and Espoo is promising to bring Windows to “a larger range of price points, market segments and geographies.”

During the press conference, Elop admitted that he had spoken to Google about an Android partnership but ultimately felt that Nokia could not differentiate itself in the Android market. Nokia shares have tanked since the announcement was made, as analysts remain skeptical of the deal. Forbes reports that Nokia shares in Helsinki, Finland, fell by almost 12 percent this morning, while the company’s New York-listed shares have extended their decline in pre-market trading and are down more than 8 percent.

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  • 1 Hide
    Anonymous , February 11, 2011 7:54 PM
    bye bye Nokia
  • 5 Hide
    spi1ke , February 11, 2011 7:59 PM
    Android was the answer, not Windows Phone 7.
  • 0 Hide
    g00fysmiley , February 11, 2011 8:01 PM
    oh i remember when you had to have a nokia or your phone was terrible... the bad cheap plastic cases and peopel replacing antenas with glowing balls.... glad we're past those days
  • 4 Hide
    Pawessum16 , February 11, 2011 8:03 PM
    I remember back a decade ago when everyone who wanted a cheap phone had nokias and playing endless hours of snake on them =P
  • -1 Hide
    charlie_m , February 11, 2011 8:03 PM
    I don't care, like at all. Let the dumb lead the blind into obscurity.
  • 3 Hide
    scook9 , February 11, 2011 8:06 PM
    And I thought Nokia could displace HTC as the luxury high end Android phone maker....guess they chose the path of the dark side.....
  • 1 Hide
    milktea , February 11, 2011 8:21 PM
    "...Nokia could not differentiate itself in the Android market"
    Nokia joining with the unfavorite WinOS is a sure way to differentiate itself from the rest. You put yourself in the negative side while the others in the positive side.
  • -1 Hide
    shine82 , February 11, 2011 8:30 PM
    Dear Nokia it was good knowing you. I remember the good old days with my first Ringo telephone, my first 8210, my first banana nokia 8110 from the matrix 1, and meny more.
    Thank you for all the good times we have had. R.I.P Nokia you could have been the best but you choose otherwise. Iam now a Android HTC Desire HD user and dont regret 1 second of it.
    AFL = Android For Life
  • 6 Hide
    opmopadop , February 11, 2011 8:31 PM
    I guess Im the only one that thinks this is a good idea. Oh well, flame me silly then.
  • 6 Hide
    sseyler , February 11, 2011 8:39 PM
    opmopadopI guess Im the only one that thinks this is a good idea. Oh well, flame me silly then.

    No, you're not. I personally don't have extreme opinions one way or another. I don't think the fact that Nokia went with the Windows mobile platform is enough information to judge future success. It all depends on how well they carry out the advantages of the partnership. It may work, it may not.

    People are too quick to stamp down their opinion without so much as a few minutes of critical thinking. Too much a priori justification based on emotion followed by conscious rationalization of that emotion.
  • 4 Hide
    TheDuke , February 11, 2011 8:44 PM
    Don't understand this overly negative reaction to WP7. It works well and has a great UI. This is definitely an improvement for Nokia and can very well work out well for both sides. I wouldn't see them making much of a splash in the Android market and think WP7 would be their best bet at rebuilding its brand following.
  • 0 Hide
    xantek24 , February 11, 2011 8:46 PM
    Nokia is Finnish-ed
  • 3 Hide
    jimsocks , February 11, 2011 8:52 PM
    Get android and just be another part of the pack? Screw that. Phones that never get updated. Google who doesn't understand costumer service. Screw that. Still no gpu acceleration. More competition the better. Get Google off their asses and set some standards. Only reason to buy an android phone is to root with some roms made by the community.
  • 1 Hide
    Niva , February 11, 2011 9:12 PM
    Good move by Nokia imo. I'll buy one of their winp7 devices as soon as they're out on the market. My N95 is getting to be very long in the tooth now.

    Also they're planning to continue MeeGo development. If they live up to that promise they may still come out on top. In the meantime this highly benefits Microsoft as Nokia's brand is recognized worldwide and will definitely push the MS platform in a huge way.

    And to all the comments about "bye by Nokia nice knowing you" do you realize that there are already Samsung, HTC and etc. devices out on the market? Do you think those companies are going to go away now because they produced win 7 devices?
  • 3 Hide
    Anonymous , February 11, 2011 9:43 PM
    Why doesn't Nokia become a hardware partner with both?
    That strategy seems to work for HTC, Samsung and LG among others.
  • 2 Hide
    tntom , February 11, 2011 10:05 PM
    If they would have been smart they would have bought Palm when it was cheap and completely dumped MeeGo and Symbian. Can you imagine Nokia's hardware combined with WebOS and Palm's intellectual property.

    I know! I know! The management then, would have just dumped WebOS and added it's bits and pieces to Symbian.
  • -1 Hide
    Repelsteeltje , February 11, 2011 10:52 PM
    What a sad day for Nokia, and a waste of all that open-source work on Maemo and Meego. A lot of people will be put out on the street. For years Nokia stood by idly watching the market, indecisive of which way to go... They could have given birth to "Android" for crying out loud, way before Google even thought about that. And now they will become a Microsoft slave, lose whatever originality they still had left and end up with that generic drab interface. Of course the signs were there ever since that Microsoft shill became CEO... I just hope they can still continue some work behind closed doors and maybe one day have some decent *original* devices – after all, if HP can do it with webOS, Nokia might still have enough good people left to pump out something better and more open than that Microsoft stuff. Unless of course Microsoft has already gobbled up most of the company... We all know that companies in bed with Microsoft end up getting screwed in any way possible. Bah.
  • -4 Hide
    Repelsteeltje , February 11, 2011 10:57 PM
    thedukeDon't understand this overly negative reaction to WP7. It works well and has a great UI. This is definitely an improvement for Nokia and can very well work out well for both sides. I wouldn't see them making much of a splash in the Android market and think WP7 would be their best bet at rebuilding its brand following.

    But where do you go from there? You have lost the know-how of building interfaces, you are tied to Microsoft, and have lost your identity. Like Microsoft is going to somehow allow Linux/Maemo/Meego development to continue full force in Nokia... It's a dead end street, even much more so than Android.
  • 4 Hide
    jimsocks , February 11, 2011 11:01 PM
    microsoft can't stop meego. its a joint venture with intel. its just not going to be flagship anymore.
  • 0 Hide
    elcentral , February 12, 2011 12:17 AM
    this can only go good or horrible horrible wrong i like nokia so i hoping it will go good
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