Day two of Amazon Prime Day deals with a deluge of tech on sale, notably discounted TV. That means today is a good day to snap up a bargain OLED or 4K TV.
That's not to say finding TV deals is tough, but Prime Day is the way to get the biggest bargains and you'll see some of the cheapest TV sets across the year. Also, Prime Day isn't just an Amazon thing, and Best Buy, Target and Walmart are getting in on the deals action too.
- Prime Day live blog: Best Lightning deals and sales now
Savings range from a little to several hundred dollars, so don't miss out! The best Prime Day TV deals are slashing the price of Amazon's own Fire TVs, including a 50-inch 4K set that's fallen as low as $239.
Best Buy also has some excellent deals of its own. For instance, you can get the Vizio 55-inch OLED 4K TV on sale for $999 ($300 off). That's the cheapest price we've seen for this TV all year.
Here's all of the best Prime Day TV deals you can get right now, broken down by size.
Prime Day TV deals: Top 5 sales now
- Vizio 55" OLED 4K TV: was $1,299 now $999 @ Best Buy
- Toshiba 50" 4K Fire TV: was $349 now $239 @ Amazon
- Insignia 65" 4K Fire TV: was $629 now $449 @ Amazon
- Samsung 55" Q80A 4K QLED TV: was $1,299 now $1,197 @ Amazon
- Sony 55" A8H 4K OLED TV: was $1,899 now $1,388 @ Amazon
- Roku Streaming Stick Plus 4K: was $50 now $39 @ Amazon
Prime Day TV deals — all the best sales
32-49 inch Prime Day TV deals
Fire TV sale: deals from $99 @ Amazon
Prime Day TV deals have already started. Amazon is slashing the price of its Fire TVs with deals starting as low as $99. This is a rare price from Amazon, which we've only seen during the last Black Friday. Naturally, the lower-cost TVs are 720p (which would be great for a spare bedroom or children's room). 4K Fire TVs start at $219, which is $100 lower than usual. View Deal
Insignia 42" F20 Fire TV: was $289 now $199 @ Amazon
The Insignia F20 is part of Amazon's 2021 lineup of Fire TVs. Perfect for shoppers on a budget, the 1080p TV features DTS TruSurround audio, three HDMI ports, and a voice remote with Alexa integration. If you need a cheap smart TV for your living room — and don't need 4K resolution — this is one of the best cheap Prime Day TV deals we've seen. View Deal
Insignia 43" 4K Fire TV: was $319 now $219 @ Amazon
If you're looking for the cheapest 4K Fire TV, the buck stops here. Amazon has the Insignia 43-inch 4K Fire TV on sale for $219. This 2020 TV features DTS Studio Sound and a voice remote with Alexa, which lets you control TV functions via voice commands. View Deal
Toshiba C350 43" 4K Fire TV: was $369 now $259 @ Amazon
The C530 is part of Toshiba's 2021 lineup of Fire TVs. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. As part of its Prime Day TV deals — the new TV is $110 off. View Deal
LG 48" OLED TV: was $1,499 now $1,399 @ Best Buy
If you're on the market for a smaller but a more powerful TV, then this Best Buy deal is the one for you. Sporting a 48-inch OLED 4K Ultra HD display panel, this Smart webOS TV is perfect for gaming or use as a monitor and is bound to deliver one of the most immersive experiences.View Deal
50-59 inch Prime Day TV deals
Insignia 50" 4K Fire TV: was $379 now $299 @ Amazon
One of our favorite Prime Day TV deals is back for 2021. Amazon currently has its 50-inch Insignia 4K Fire TV on sale for $299. (Not since Black Friday have we seen a 50-inch 4K TV hit this price point). This 2020 model features HDR support and a voice remote with built-in Alexa.View Deal
Toshiba 43" 4K Fire TV: was $349 now $239 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It features Dolby Vision support, 4K resolution, and built-in Amazon Alexa support. As part of its Prime Day TV deals, Amazon has lowered this sale price even further, to $239 (recently discounted to $309).View Deal
Insignia 55" F30 4K Fire TV: was $499 now $349 @ Amazon
The Insignia F30 is part of Amazon's 2021 lineup of Fire TVs. However, it's already $150 off. It offers HDR support, DTS Studio Sound, and an Alexa voice remote that lets you control your TV via voice commands. We expect to see more Prime Day TV deals on Amazon's 2021 line up of Fire TVs in the days to come. View Deal
Toshiba C350 50" 4K Fire TV: was $469 now $359 @ Amazon
Toshiba's 2021 lineup of Fire TVs are on sale for the very first time. Like it's smaller counterpart, the 50-inch TV supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. Prime members can grab this TV for just $359. View Deal
Hisense 55" U8G 4K QLED TV: was $949 now $899 @ Amazon
Not all Prime Day TV deals involve Fire TVs. The Hisense U8G is part of Hisense's new 2021 lineup of 4K QLED TVs. In our review, we found the TV offers rich colors, sharp details, and overall excellent performance for the price. The display features 132 local dimming zones, which provide a uniform picture throughout. You also get Dolby Vision/HDR10/HDR10+/HLG support, built-in Google Assistant with voice remote, and Dolby Atmos sound.View Deal
Samsung 55" Q80A 4K QLED TV: was $1,299 now $1,197 @ Amazon
The Samsung Q80A 4K QLED TV is part of Samsung's 2021 lineup of QLEDs. The TV offers full array local dimming, 120Hz refresh rate, HDR support, and built-in Alexa/Bixby/Google Assistant. As part of its Prime Day TV deals — Amazon has it on sale for $1,197. View Deal
Sony 55" X80J 4K TV: was $799 now $748 @ Amazon
Prime Day isn't only about Fire TVs. Amazon currently has the Sony X80J on sale for $51 off its retail price. This model features a 55-inch 4K display, HLG/Dolby Vision/HDR10 support, and compatibility with digital assistants like Google Assistant and Amazon Alexa. It also relies on Google TV to offer various streaming options.View Deal
Vizio 55" OLED 4K TV: was $1,299 now $999 @ Best Buy
Who says Prime Day deals are only happening at Amazon. Vizio's first OLED TV is here and it's now on sale at Best Buy. The 55-inch 4K OLED TV packs Vizio's new IQ Ultra CPU and the company's new ProGaming Engine. It supports Dolby Vision HDR, DTS Virtual X, Vizio SmartCast and a host of digital assistants for hands-free control of your TV. The 65-inch model is also on sale for $1,499 ($400 off).View Deal
60-85 inch Prime Day TV deals
Insignia 65" 4K Fire TV: was $629 now $449 @ Amazon
If you're looking for a big-screen TV, but don't have an endless budget, this 65-inch Insignia should be high on your list. Like all Fire TVs, it gives you quick access to all major streaming apps. However, this TV is $180 off and on sale for just $449.99. View Deal
Sony 85-inch X900H 4K TV: was $2,599 now $1,799 @ Amazon
Huge TVs need giant sales, and that's why we're happy to see Amazon slashed $800 (31%) off this behemoth. It's powered by Sony's 4K HDR Processor X1 for improved upscaling to richen non-4K content, and its local dimming zones will help you have brighter brights and darker darks. On top of that, Android TV with Google Assistant means a ton of apps. (Temporarily out of stock; check back later.)View Deal
Samsung 65" Neo 4K QLED TV: was $2,199 now $1,997 @ Amazon
The Samsung Neo 4K QLED TV is one of Samsung's 2021 TVs. It features a matrix of Quantum Mini LEDs that focus light precisely where needed for better contrast. You also get Quantum HDR 24x support, which provides scene by scene optimization for HDR. Other features include Object Tracking Sound (dynamic speakers that follow the action), Motion Xcelerator Turbo Plus for fast action scenes/gaming, and built-in Alexa/Bixby support.View Deal
Sony 75" X80J 4K TV: was $1,699 now $1,349 @ Best Buy
Prime Day isn't only about Fire TVs. Best Buy currently has the Sony X80J on sale for $350 off its retail price. This model features a 75-inch 4K display, HLG/Dolby Vision/HDR10 support, and compatibility with digital assistants like Google Assistant and Amazon Alexa. It also relies on Google TV to offer various streaming options.View Deal
Samsung 65" Q80A: was $1,699 now $1,399 @ Best Buy
If you're looking to score yourself a solid deal on an impressive TV, then this Samsung TV is a perfect fit for you. This Smart Tizen TV features a 65-inch QLED 4K Ultra HD display panel with Full Array Local Dimming technology and a refresh rate of up to 120Hz.View Deal
Samsung 82" 4K TV: was $1,699 now $1,199 @ Best Buy
This Smart TV comes with a massive 82-inch display with an LED 4K Ultra HD panel, delivering a first-class viewing experience. Powered by Samsung's Crystal 4K Processor, this TV also has enabled High Dynamic Range (HDR) and HDR 10+ modes. View Deal
Samsung 85" QLED TV: was $3,299 now $2,799 @ Best Buy
This killer deal saves you a whole $500, making it one of the best savings we've seen so far. This Smart TV packs an 85-inch QLED 4K Ultra HD display panel with a refresh rate of up to 120Hz. And with Amazon Alexa already built-in, you won't even need a remote. View Deal
OLED Prime Day TV Deals
Vizio 55" OLED 4K TV: was $1,299 now $999 @ Best Buy
Best value OLED TV: Sorry, Amazon. Best Buy has the cheapest OLED deal around. Currently, Vizio's first OLED TV is on sale for $999, which is $300 off and an absolute steal. The 55-inch 4K OLED TV packs Vizio's new IQ Ultra CPU and the company's new ProGaming Engine, which is designed for Xbox Series X and PS5 gameplay. It supports Dolby Vision HDR, DTS Virtual X, Vizio SmartCast, and a host of digital assistants for hands-free control of your TV. In our review, we found it to be one of the best TV deals when it comes to value and performance. View Deal
Sony 55" OLED 4K TV: was $1,899 now $1,388 @ Amazon
Not to be outdone by too much, Amazon has this Sony Bravia A8H 55-inch OLED 4K model for a whopping $500 off. It sports Sony's top-line X1 processor to bring out bright colors and deep blacks. Android TV apps are built in, and the set also works with Amazon Alexa and Google Assistant.View Deal
Vizio 65" OLED 4K TV: was $1,899 now $1,499 @ Best Buy
Need a bigger screen? Best Buy also has the 65-inch Vizio OLED TV on sale for $1,499. That's $400 off and the cheapest price we've ever seen for this TV. Amazon doesn't even sell this TV, so Best Buy is the way to go. View Deal
LG C1 55" 4K OLED TV: was $1,799 now $1,496 @ Amazon
The LG C1 is part of LG's 2021 lineup of OLED TVs. It's designed for those who want the best TV picture possible and are willing to pay for it. It features Dolby Vision/HDR10/HLG support, built-in Google Assistant/Alexa, Nvidia G-Sync compatibility, and a variety of gaming-related settings for PS5 and Xbox Series X owners. View Deal
Sony 75" X950H 4K Android TV: was $2,599 now $1,999 @ Best Buy
Save $600 on this 75-inch Sony Bravia Android TV, and get savings almost as big as the screen. With Android TV offering tons of apps and content, not to mention superb smart home capabilities, the Sony X950H is sure to find a welcome place in your home.View Deal
Streaming Prime Day TV Deals
Fire TV Stick 4K: was $49 now $24 @ Amazon
For 4K resolution, HDR color palettes, and speedy navigation, the Amazon Fire TV Stick 4K is the streamer to get. You can stream videos, listen to music, interact with Alexa, and play games for just $24.99. View Deal
Roku Express 4K Plus (2021): was $39 now $29 @ Walmart
The new Roku Express 4K Plus offers speedy performance and an improved remote control. In our review, the Netflix and Hulu apps loaded instantly, and we really like the new voice remote, which lets you beam a signal to your Roku box without having to aim the remote directly at it. View Deal
Fire TV Cube: was $119, now $79 @ Amazon
Amazon's top-end streaming device is on sale for $40 off its regular price for Prime Day, which makes this a great time to pick it up. It supports 4K Ultra HD content, plus support for Dolby Vision and HDR, HDR10+. It also doubles as an Alexa speaker, so you can use it to control your TV, soundbar, and more just with your voice.View Deal
Roku Streaming Stick Plus 4K: was $49 now $39 @ Amazon
If you want to stream 4K content on your TV, the Roku Streaming Stick Plus is the device to get. You also get a strong wireless receiver that gives you four times the range and a bundled voice remote. It's rarely this cheap outside of major holidays. View Deal
Roku Ultra: was $99 now $69 @ Amazon
Roku's highest-end streaming device supports 4K with Dolby Vision and Dolby Atmos, Bluetooth Streaming, and comes with a Roku Voice Remote with a headphone jack. It even comes with an HDMI cable. Not bad for $30 off its regular price.View Deal
Roku Streambar: was $129 now $99 @ Amazon
What if you could get a soundbar and a Roku at the same time? The Roku Streambar delivers 4K streaming inside of a pretty good speaker. Its four drivers pump out clear, room-filling sound and it can stream content just like any other Roku device.View Deal
Apple TV 4K (32GB/2021): was $179 now $169 @ Amazon
The new Apple TV 4K runs on an A12 Bionic chip, which means you'll get fast and smooth performance. It also supports streaming high-frame-rate HDR at 60fps along with Dolby Vision 4K and Dolby Atmos audio. Its biggest upgrade is its new remote with ditches the sensitive trackpad for an intuitive clickpad and jog wheel. View Deal
Prime Day TV deals — predictions for 2021
TVs are among Amazon's top-selling products on Prime Day. Naturally, Amazon's own line of Fire TVs tend to get the biggest price drops. According to the retailer, it sold "millions of Fire TV Edition Smart TVs" during last year's Prime Day.
So if you're looking for an inexpensive smart TV, a Fire TV Edition set will be your best best. These TVs have sold for just under $100. The Insignia 24-inch 720p Fire TV, for instance, can usually be found for about $100. It's likely the 39-inch version of this TV could sell for $99 on Prime Day.
If you want a TV with 4K resolution and HDR support, Insignia and Toshiba Fire TVs are your best bet. Expect to see models such as the Insignia 50-inch 4K Fire TV drop as low as $299. (A price we're already seeing right now). Meanwhile, the Toshiba 50-inch 4K Fire TV could hit a similar or lower price point.
We also expect to see Amazon Prime Day TV deals on Amazon's 2021 Fire TVs. The Insignia 55-inch 4K F30 Fire TV is currently available for $349. That's $150 off its retail price and $50 cheaper than its price last week.
Prime Day isn't just about Amazon TVs. We'll also see deals on TCL, Hisense, LG, and Samsung 4K TVs. Expect TCL and Hisense to lead the charge in terms of price drops with 50-inch panels selling for under $279. Meanwhile, 70-inch TVs could sell for less than $549.
How cheap will OLED TVs get on Prime Day
While the majority of Prime Day TV deals will focus on LCDs, we expect to see a few deals on pricier OLED TVs as well. But don't expect all of them to come from Amazon. Last holiday season, Best Buy offered the Vizio 55-inch 4K OLED TV for just $899. Amazon doesn't carry this specific TV, but we predict Best Buy could offer Vizio's TV at this price point — or less — during Prime Day. Best Buy's purpose would be to offer better Prime Day TV deals than Amazon itself.
However, one TV that Amazon does offer is the Editor's Choice LG CX 55-inch 4K OLED TV. It's our favorite TV we've reviewed and it's hit an all-time price low of $1,349 at Amazon. (Amazon usually undercuts Best Buy by up to $50). We predict this year's Prime Day TV deals will bring this TV down to an even cheaper price point.
Tips for scoring the best Prime Day TV deals
- Use price checking tools: Our top rule when shopping on Prime Day is to price check everything. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. For example, if you see the AirPods Pro on sale for $219 on Prime Day, CamelCamelCamel will show you that they hit $169 in November and hit $179 more recently in February. In other words, it exposes fake deals so you can avoid them.
- Shop at Amazon's competitors: Retailers like Best Buy, Target, and Walmart will have anti Prime Day TV deals. They'll try to undercut Amazon with lower prices or tempting freebies. So if you spot a TV at a price you like, it's worth price checking that TV at any of Amazon's top competitors.
- Don't trust Amazon's reviews: We all read Amazon's user reviews. However, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. Sites like Fakespot can help you weed our fake reviews from real ones.
- Avoid buying refurbished: We're not fans of refurbished TVs. The main reason is because you never now how "scratched and dented" the TV you're about to buy really is. Should it not meet your standards, you could be on the hook for return shipping. Unless the savings are massive, we'd simply stay away from refurb TVs.
Prime Day TV deals vs. Best Buy and Walmart
Amazon isn't the only retailer with Prime Day TV deals. Rivals Best Buy and Walmart tend to offer equally aggressive TV sales during Amazon's retail holiday. In fact, last year Best Buy mirrored — and on a few occasions trumped — Amazon's Prime Day TV deals by price matching Amazon and in a few occasions offering freebies that Amazon wasn't offering.
If you recall, a few years ago Best Buy and Amazon hammered out a deal wherein Best Buy became a certified seller of Amazon's Fire TV Edition TVs. As a result, they both tend to offer the same prices, although Best Buy at times has better stock of certain models.
Meanwhile, Walmart tends to offer impressive Prime Day TV deals on models Amazon doesn't promote, such as Sceptre and Vizio. We'll keep track of every retailer's deals, but it's worth noting that when it comes to TVs — Amazon is just one of a few retailers with excellent deals.
Shop more sales at Amazon
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