Black Friday sales 2025 in Australia — when it's happening and what to expect

Can you feel it? We're getting close to the next Black Friday sales in Australia! Black Friday 2025 is guaranteed to offer some of the biggest discounts of the year, and we're getting an early start on our preparations.

Thanksgiving might not be celebrated in Australia, but the US holiday still sets the timing for Black Friday sales globally. As usual, Black Friday falls on the Friday after Thanksgiving, so this year’s sales will start on November 28 and run through to Cyber Monday, ending on December 1.

In Australia, the massive sale will see almost every major retailer and top-rated brands – including Dell, Bose, JB Hi-Fi, The Good Guys, Amazon and eBay – launch highly competitive (and attractive) sales throughout the entire weekend. It's also worth noting that many Aussie retailers will start slashing prices from the beginning of November.

You can usually score great deals on big-ticket items like TVs, laptops, and phones, as well as a variety of impulse buys such as headphones, fitness trackers, small appliances, and PC peripherals. Plus, with shipping times often taking about a week, you could wrap up your Christmas shopping early and avoid the holiday rush, which is definitely a win in our book.

As always, we'll be ready to help you snag the best deals as we find them. Keep an eye on this page, as we'll link to our Black Friday LIVE blog as soon as it's published on the big day.

Black Friday sales: last year's retailer quicklinks

• Apple: get up to AU$320 gift card with eligible Apple purchases
• Amazon: big savings on thousands of items across a variety of categories
• Bose: price reductions on select headphones, soundbars and speakers
• Breville: 10% off code (BREVFUTURE10) for everything site-wide
• Dell: save on your next computer, laptop or PC peripherals
• Dyson: savings on cordless vacuums, purifiers and hairstyling tech
• Google Store: discounts on all Pixel and Nest products
• HP Australia: prices slashed on laptops, desktops and printers
• JB Hi-Fi: discounts on laptops, phones, TVs and more
• Kogan: up to 65% off across a wide variety of items
• Lenovo: save up to 49% off during Lenovo's Black Friday sale
• Razer: nab a Razer mystery freebie with orders over AU$349
• Samsung: discounts on phones, tablets, monitors, appliances and more
• Sonos: score bargain prices on soundbars, speakers and more
• Secretlab: huge savings on gaming chairs
• Sony: price matching on cameras, TVs, headphones, speakers and more
• The Good Guys: save big on electronics, appliances and more

Black Friday sales: last year's ten best deals

EXPIRED: Google Pixel 9 Pro Fold 5G 256GB

Save AU$500
Google's first foldable only landed in Australia a few months ago, but it's already received an impressive AU$500 discount at JB Hi-Fi. The phone is packed with many of the same great specs as the Pixel 9 Pro XL, just with slightly less powerful cameras. But if you're in the market for a foldable, it's definitely one you ought to consider.

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EXPIRED: Lenovo IdeaPad Pro 5i 14-inch | Ultra 5 / 32GB / 512GB SSD

Save AU$740
Lenovo's IdeaPad Pro 5i is a great productivity-focused laptop, and this model, which carries an Intel Core Ultra 5 125H chipset, 32GB of RAM and 512GB of SSD storage has received a massive 35% discount. We haven't tested it, but our mates over at Tom's Hardware quite liked it.

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EXPIRED: Kindle Paperwhite Signature Edition

Save AU$62
With the biggest discount on any of the 2024 models, the Kindle Paperwhite Signature Edition gives you double the storage of the standard model, and wireless charging. Plus, you can choose from two shiny new colourways, Metallic Jade and Metallic Black.

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EXPIRED: LG C4 OLED (65-inch) TV

Save AU$1,703
LG's C4 OLED is the company's most popular OLED model, and now it's massively reduced. While the LG G4 OLED rates higher on our list of the best OLEDs of 2024, the C4 has a more approachable price point, which is even better thanks to this discount. It offers excellent picture quality, terrific gaming features and strong processor upgrade over last year's model.

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EXPIRED: Sennheiser Accentum Wireless Special Edition

Save AU$180
Sennheiser's Accentum Wireless Special Edition cans have hit their lowest price to date on Amazon, with the mid-range cans discounted by over half. They offer clean sound, even if they aren't as dynamic sounding as Sennheiser's Momentum headphones, but they do offer impressive ANC and a long 50-hour battery life. And as this is a Special Edition set, it also comes with a USB Bluetooth adaptor at no extra cost.

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EXPIRED: Google Pixel Watch 2 LTE

Save AU$266
The Pixel Watch 2 is now a generation old since the release of the Watch 3, but it's still a viable option for a compatible Pixel smartphone. It has a gorgeous circle watch face and is capable of temperature sensing, step tracking, heart rate monitoring and other convenient health features.

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EXPIRED: INIU B63 100W 25,000mAh power bank

Save AU$60.50
This power bank has a large but flight-safe 25,000 mAh capacity, making it ideal for charging laptops, phones and other devices while on-the-go or travelling. Admittedly, this item is rarely listed at its full RRP, but that doesn't stop it from being a bargain at this price.

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EXPIRED: PlayStation 5 Slim (Digital)

Save AU$150.95
Score a massive AU$150 off the Digital version of the PS5 Slim. You may want to keep a distance if you intend to keep using discs, but if you're a digital gamer, this is a great grab in time for Christmas.

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EXPIRED: Dyson V10 Cyclone Cordless Vacuum Cleaner

Save AU$350

Providing 60 minutes of fade-free suction, the Dyson V10 Cyclone is a powerful cordless vacuum with a 'Point and shoot' hygienic bin, making it easier to empty. Once again, Dyson's de-tangling motorbar cleaner head is included, and you also get three power modes, making the V10 ideal for all (dry) vacuuming situations.

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EXPIRED: Valmori | AU$400 off all mattresses, AU$100 off toppers and more

Save big during new bed-in-a-box brand, Valmori's Black Friday sale. You can slice AU$400 off all mattresses, including the Hybrid II, was AU$1,200 now AU$750 for a queen. Plus, you can knock AU$100 off all mattress toppers, and AU$30 off a second item.

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Black Friday deals to expect in 2025

Even in Australia, Black Friday and Cyber Monday are arguably best times of the year to make major purchases. Whether you're shopping for a new TV or replacing your mattress, Australian retailers tend to save their biggest discounts and best deals for this end-of-year sales event.

While we can't predict every deal during the sale, there are some safe bets to consider. For instance, Amazon Australia is likely to lead with some fantastic offers — especially on Amazon devices and Kindle ereaders, where you can expect significant discounts.

JB Hi-Fi and eBay are expected to have some amazing deals, so if you're looking for a new laptop or desktop computer, it might be worth waiting to snag an incredible bargain.

Why is it called Black Friday? 

Originating in the United States, the term "Black Friday" in relation to shopping dates back to 1961. It was first used in Philadelphia to describe the heavy pedestrian and vehicle traffic that followed the Thanksgiving holiday.

The term gained popularity and spread nationwide by 1975. Over time, Black Friday took on a new meaning for retailers, signifying the point in the year when businesses went "in the black," finally turning a profit. This allowed them to offer major discounts on leftover stock, resulting in massive deals leading up to the holiday season.

Although the timing differs from one country to another, the Black Friday sales event has become a global phenomenon, which is why Australia now participates.