Prime Day time: Here's when it ends in every time zone

By Henry T. Casey
last updated

Prime Day is almost over

Hands hold Amazon packages bearing Prime Day tape

The two days of Prime Day deals are almost over, as Prime Day ends in mere hours. We can't believe it either, as this annual event seems to pass even quicker with every passing year. So, to avoid you missing out on timed deals, we've figured out when it all ends.

Oh, and there's the added wrinkle that could trip folks up. Prime Day ends at different times in in the U.S. and U.K., so folks across the pond can't assume that Amazon is playing this just for the American audiences.

When does Amazon Prime Day end?

Prime Day lasts precisely 48 hours. In the U.S. it started at midnight PT on Tuesday (July 11), and will end at 11:59 p.m. PT today (Wednesday, July 12), which is 2:59 a.m. ET tomorrow (Thursday, July 13).

So you've still got a lot of hours (at least at the time of writing) to click 'buy.'

In the U.K.: Amazon U.K. Prime Day sales end at 11:59 p.m. BST.

In the U.S.: Amazon Prime Day ends today (Wednesday) at 11:59 p.m. PT / 2:59 a.m ET (which is technically Thursday)

Some deals, though, may survive through to the next day. Any marked with that red 'Prime Day' badge will probably not.

Shop all Prime Day deals

Last-minute Prime Day deals

If decision paralysis is getting in your way, check out these deals that are still alive:

Echo Dot with Clock:  was $59 now $29 @ Amazon

Echo Dot with Clock: was $59 now $29 @ Amazon
Editor's Choice! I know, this is the most predicable Prime Day deal ever. However, if you're going to buy a new Echo speaker this Prime Day — the Echo Dot with Clock (5th Gen) is the one you should get. Here's why. First, this is the cheapest it's ever been. (The previous low was $34). Secondly, we named it the best smart speaker and best smart home device you can buy. The addition of the LED clock display makes a real difference and we also like the built-in Eero WiFi extender and the room temperature sensor.

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Roku Streaming Stick 4K: was $49 now $34 @ Amazon

Roku Streaming Stick 4K: was $49 now $34 @ Amazon
The best streaming device, the Roku we'd buy for ourselves and for family, is normally $49. Our Roku Streaming Stick 4K review explains why this is the best streaming device for most people, but we love it for its 4K, HDR and Dolby Vision, and put it above the Chromecast and Fire Sticks for its simpler user experience. 
Price check: $34 @ Best Buy | $34 @ Walmart

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8.3" iPad mini (WiFi/64GB): was $499 now $379 @ Amazon

8.3" iPad mini (WiFi/64GB): was $499 now $379 @ Amazon
The Editor's Choice 2021 iPad mini features an all new thin-bezel design, a larger 8.3.inch Liquid Retina display, A15 Bionic CPU, 12MP wide camera, and USB-C connectivity. It also works with the Apple Pencil 2. In our iPad mini 6 review, we called it a perfect fit for anyone looking for a one-handed tablet experience for reading books or watching movies. 

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Fire TV Stick 4K Max: was $54 now $24 @ Amazon

Fire TV Stick 4K Max: was $54 now $24 @ Amazon
The Fire TV Stick 4K Max is the best Fire TV device Amazon's ever made, thanks to performance gains and a slightly updated remote that helps cord-cutters jump to live TV. In our Amazon Fire TV Stick 4K Max review, we said the Editor's Choice streamer offers excellent 4K HDR quality, fast performance, and access to every app you could want. 

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AirPods Pro 2 (2022): was $249 now $199 @ Amazon

AirPods Pro 2 (2022): was $249 now $199 @ Amazon
The AirPods Pro 2 pack Apple's new H2 chip to provide 2x more noise cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. 
Price check: $229 @ B&H Photo | $199 @ Best Buy

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Henry T. Casey
Henry T. Casey
Managing Editor (Entertainment, Streaming)

Henry is a managing editor at Tom’s Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past seven years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.