Amazon Prime Day 2026 — The best early deals so far
Epic savings on Lego, Apple, Skechers and more
Staff picked deals:
1. Quick Links
2. My top picks
3. For free!
4. Apparel
5. Sneakers
6. Alexa devices
7. TVs
8. Laptops
9. Headphones
10. Back to school
11. Appliances
Prime Day may not have officially started yet, but there are so many deals already live that we're covering the latest discounts on a dedicated Amazon Prime Day early deals live blog right here.
The weekend before Prime Day is upon us and although Prime Day 2026 isn't slated till June 23, there are hundreds of early deals you can shop right now.
Of course, Amazon is kicking things off with a multitude of early Prime Day deals on everything from 4K TVs (great for World Cup viewing parties) to our favorite running sneakers.
Normally celebrated in mid-July, this is only the second time Amazon has moved its faux retail holiday to June. Now in its 12th year, Prime Day is a members-only event that offers site-wide discounts on everything from Crocs to Ninja kitchen appliances.
However, the best Prime Day deals are typically on Amazon's own hardware and services. I've covered every Prime Day and — outside of Black Friday — Prime Day deals offer the best prices on Echo devices, Fire TVs, and Blink security cameras.
Currently, Amazon is knocking up to 60% off Adidas, Ninja, Blink, and more. Although you may be hesitant to buy ahead of the actual Prime Day dates, these items will remain at these price lows now through the end of Prime Day. With the World Cup underway and Father's Day on June 21, these early Prime Day deals are also an excellent opportunity to shop for items for your World Cup watch party and gifts for dad.
Make sure to keep this page bookmarked for all Prime Day deals and news. (Not a Prime member? Sign up for a free 30-day trial at Amazon or students get a 6-month free trial). Alternatively, for more ways to save, make sure to check out our list of the best Amazon promo codes this week.
Quick Links
- shop all early Prime Day deals
- Prime for Young Adults: 6 months free @ Amazon
- Amazon Haul: Columbia, Under Armour from $1
- Audible: 3 months free @ Amazon
- Kindle Unlimited: 3 months free @ Amazon
- Adidas sale: deals from $6
- Lego sale: deals from $8
- YETI sale: up to 20% off
- Carhartt sale: deals from $9
- Blink Outdoor 2K+: was $99 now $34
- Smart TV sale: deals from $69
- Brightech Outdoor String Lights: was $47 now $21
- Epomaker Glyph Wireless Retro Keyboard: was $139 now $132
- Seagate IronWolf 12TB HDD: was $429 now $399
- Insignia 85" 4K TV: was $1,099 now $659

I'm the Editor in Chief of deals at Tom's Guide and I've been covering Amazon sales for over a decade. From affordable OLED TVs to the best running sneakers, I'll guide you through the best deals this Prime Day. I'll highlight deals recommended by the Tom's Guide experts, deals I'm buying for myself, and all-time price lows from Amazon (and competing retailers). Looking for deals on a specific product? Let me know in the comments.
My top picks
New Balance sale: deals from $11 @ Amazon
Whether you want lifestyle sweats or running shoes, Amazon is offering a ton of discounts right now on New Balance apparel and shoes. The deals cover men's, women's and children's kit. After discount, deals start as low as $11.
Read moreRead less▼
Amazon Haul: deals from $5 @ Amazon
Amazon Haul is a new storefront featuring inexpensive deals on fashion, home, lifestyle, and more. It features over 300 million products across more than 35 product categories including brands like Columbia, Under Armour, Adidas, and more. As part of their latest sale, you can get name-brand apparel from $5.
Read moreRead less▼
Alexa devices: deals from $17 @ Amazon
I always recommend upgrading or buying new Alexa devices on Prime Day. Outside of Black Friday, it's when I see the lowest prices on Amazon hardware. Right now, Amazon has its smart home devices on sale from $17. Just this week Amazon finally added deals on Echo speakers and displays, so I expect these deals to last through the end of Prime Day.
Read moreRead less▼
Traeger grills: deals from $499 @ Amazon
One of the benefits of a summer retail holiday like Prime Day is you can stock up for the rest of the season on outdoor essentials. And trust me, a reliable grill is a cut-and-dried essential. Right now Amazon has Traeger grills on sale for $499, including electric grills, wood pellet smokers, and portable grills.
Read moreRead less▼
Switch 2 games/accessories: from $14 @ Amazon
Sadly, there are no Switch 2 consoles deals at Amazon right now. However, Amazon does have Switch 2 games and accessories on sale from $14. It includes controllers, carrying cases, headsets, and more.
Read moreRead less▼
Lego sale: deals from $8 @ Amazon
The best Lego deals aren't just reserved for Black Friday anymore. I'm a bit shocked at the discounts already available for Prime Day this year and whether you're looking to add Star Wars or Nintendo-themed sets to your collection, you can find them on sale now.
Read moreRead less▼
CRZ Yoga: deals from $14 @ Amazon
For when you don't want to wear Lululemon, there's CRZ Yoga's premium athletic apparel. As well as being stylish and well fitted, their garments are currently reduced at Amazon for Prime Day. You can pick up biker shorts, sports bras and leggings with prices starting at $14 right now. Most of the deals I've spotted are for women's apparel so if you're shopping for men's clothing, you'll need to look a bit harder.
Read moreRead less▼
Here's a deal you won't find on Amazon. Through June 25, new and returning subscribers can get the first two months of any monthly subscription plan (Essential or Premium) for just $0.99/month. Paramount+ Essential is the platform’s budget-friendly, ad-supported tier, offering access to a massive library of over 40,000 TV episodes and movies across brands like CBS, MTV, Nickelodeon, and more. It also includes live sports such as NFL games and Champions League matches. Paramount+ Premium is the ad-free tier which adds perks like access to their local CBS live feed, the full Showtime library, and 4K streaming on select titles.
Read moreRead less▼
Shark appliance sale: deals from $49 @ Amazon
If you're looking to upgrade your home appliances this summer then it's well worth taking a look at all Shark has to offer. The brand is currently seeing some really strong discounts at Amazon across fans, vacuums and hair care products. Deals start at just $49.
Read moreRead less▼
TV sale: deals from $69 @ Amazon
Amazon has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. By comparison, Best Buy is offering a similar sale with prices from $69.
Price check: from $69 @ Best Buy | from $74 @ Walmart
Read moreRead less▼
For free
Audible (3 months): free @ Amazon
Audible is a digital audiobook service that allows you to pick a new release every month — which is yours to keep — and also offers access to thousands of original podcasts and audio dramas. For Prime Day, you can claim a three-month membership for free, and as noted above, your chosen audiobooks will be yours to keep even if you cancel after the free period is over.
Read moreRead less▼
Kindle Unlimited (3 months): free @ Amazon
If you'd prefer to read books yourself rather than listen to them, be sure to claim this three months membership to Kindle Unlimited. You don't even need a Kindle in order to claim this freebie either. There's a free smartphone app that works on iOS and Android. Select from thousands of best-selling novels and get reading, why not set yourself a challenge to see how many books you can read within the three-month free trial period?
Read moreRead less▼
Amazon Music Unlimited: 4 months free @ Amazon
Prime members who haven't tried Amazon Music Unlimited can get four months of Music Unlimited for free. (That's $51 in savings). You can even say "Alexa, try Amazon Music Unlimited" to get started from your Alexa-powered device. Additionally, current individual plan customers can upgrade to a Family Plan at no extra cost for two months.
Read moreRead less▼
Grubhub Plus: free w/ Prime membership @ Amazon
Prime members can get GrubHub Plus for free. Normally priced at $9.99/month, that's a total savings of $119. GrubHub Plus gives you access to unlimited $0 deliveries, lower service fees, and exclusive coupon codes. You can even use coupon code "FIRSTORDER" to take $5 off your first order of $15+.
Read moreRead less▼
Subscribe & Save: up to 15% off @ Amazon
If you purchase something often, you'll want to make sure to add it to your Subscribe & Save list. You choose how often you want the product delivered and Amazon will reward you with a discount on said product(s). The more products you have on your Subscribe & Save list, the more you'll save. Subscribe & Save items include pet food, grocery items, household supplies, and more.
Read moreRead less▼
Little Caesars: large pizza for $5 @ Amazon
Amazon is teaming up with Little Caesars this Prime Day. Between June 15 and 26, Prime members can score a $5 classic large pepperoni or cheese pizza, redeemable up to five times on different days for savings of up to $30 depending on location. You can order via the Amazon/Little Caesars page.
Read moreRead less▼
Apparel
Amazon Haul: deals from $5 @ Amazon
Amazon Haul is an Amazon storefront featuring inexpensive deals on fashion, home, lifestyle, and more. It features over 300 million products across more than 35 product categories including brands like Columbia, Under Armour, Adidas, and more. Right now, you can get name-brand apparel from $5.
Read moreRead less▼
Carhartt sale: deals from $9 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long.
Read moreRead less▼
CRZ YOGA is the brand providing the ultimate Lululemon legging dupes on Amazon. With a soft 'Butterbreeze' fabric made of polyamide and lycra, they're competitively soft. And right now, these high waist flare pants are 38% off in Red Merlot, Olive Green, and Black.
Read moreRead less▼
Levi's sale: up to 45% off @ Amazon
Amazon is kicking off its sales by knocking up to 45% off some of the most popular Levi's apparel for men and women. The sale includes shorts, jeans, dresses, and more.
Read moreRead less▼
Cushionnaire sale: up to 40% off @ Amazon
If you're in the market for some Birkenstocks this summer but don't want to pay the hefty price, I have the recommendation just for you. Cushionnaire is a brand that makes super comfy slides (among other styles) that resemble Birkenstocks — except they're a fraction of the price. Our deals writer Olivia Halevy has a pair of the pictured sandals, which are now up to 30% off and she absolutely loves them.
Read moreRead less▼
This relaxed fit pocket t-shirt features a comfortable and roomy in the chest and the shoulders, making it easy to move when you're on the job. Made of 100% cotton, the jersey knit tee is comfortable, durable and comes in a variety of colors. It's a staple for summer.
Read moreRead less▼
I pretty much live in my Lululemon scuba, but this deal has me tempted to cheat on my fave hoodie. The stand-up collar and covered zip are two of my favorite features — stylish and functional. Plus, this The Gym People hoodie has the perfect soft, warm feel and oversized look.
Read moreRead less▼
Designed for low impact work outs or daily wear, this loose and casual cropped shirt matches perfectly with high-waisted shorts or leggings and will be a staple in your closet. The comfortable top is made with ultra soft pima cotton that allows your skin to breathe freely.
Read moreRead less▼
Don't get caught in a rainstorm without this jacket. It features waterproof, breathable technology that stops water from getting in but lets sweat get out. It also has Wind Fighter technology to combat the elements.
Read moreRead less▼
Sneakers
Despite their budget-friendly price, the New Balance 460 V4 are packed with soft cushioning and feature a supportive design. Reviewers on Amazon rave about how comfortable these shoes are.
Read moreRead less▼
The Saucony Cohesion 14 were already budget-friendly, but now you can get a pair for even less. Shoppers on Amazon love these shoes for their comfortable and supportive design, earning these a 4.1-star rating.
Read moreRead less▼
These Saucony Aura trail running shoes are now on sale starting from just $54. With grippy soles, a breathable mesh upper and soft Versarun cushioning, you get everything you could want from a pair of sneakers at a reasonable price.
Read moreRead less▼
Asics' popular GT-2000 13 running shoes are now on sale for $99. We like the GT-2000 series for their stable and balanced design, and you get an energized feel underfoot thanks to Asics' FF Blast Plus cushioning unit and PureGEL.
Read moreRead less▼
This cushioned daily trainer is often reduced now that the 1080v15 has been out for a few months, and with a discount as big as this, the 1080v14 is worth looking at. The price changes with the size and color you go for, with the best deal I've spotted reducing it to just $109.
Read moreRead less▼
The Asics Sonicblast is a plated super-trainer designed to handle a wide variety of runs, and can even be used for races. It's overpriced at $180 in my opinion, but at $109, it's a great option for those hunting for a versatile running shoe.
Read moreRead less▼
The Saucony Endorphin Pro 4 is a carbon plate running shoe built for fast training runs and races. It’s been reduced in price following the launch of the Endorphin Pro 5, and given that the Pro 4 has a similar design to the new shoe, this deal is worth grabbing if you’re in the market for a racing shoe right now.
Read moreRead less▼
Amazon devices
For fast and affordable 4K streaming performance, the Fire TV Stick 4K Select is a good bet. Its new operating system offers faster loading speeds and access to all the streaming apps you could want.
Read moreRead less▼
The Alexa Voice Remote Pro is a nice little upgrade for Fire TV users who want a few extra features. It has backlit buttons that light up in the dark, two customizable shortcut buttons, and even a remote finder in case it goes missing. It also supports voice control and can handle your TV’s power and volume.
Read moreRead less▼
If you have the wiring for a floodlight then Blink's outdoor security camera is worth a look. The HD camera's wide 143-degree field of view captures more of the scene, which is ideal for keeping an eye on cars in your driveway or the land on the side of your home. Meanwhile, its bright, built-in 2600-lumen LED spotlight scares away threats and provides color night vision for true-to-life vehicle and clothing tones. You can control the lights, siren, and detection settings directly from your phone or Alexa device.
Read moreRead less▼
The 5th Gen Echo Dot is one of the best value Alexa speakers you can buy. It features a crisp, full sound with built-in Eero Wi-Fi as well as a room temperature sensor that can initiate certain Alexa smart home routines when your climate gets too cold or hot.
Read moreRead less▼
The Echo Spot offers a different take on the smart screen format. As well as playing your music and podcasts hands-free, it's also great for quick glances at weather, time and notifications, with a design that fits nicely on any surface.
Read moreRead less▼
If you don't need a spotlight or a floodlight, the Stick Up Cam is a cheaper way to monitor the outside of your house. It features 1080p video and two-way talk. This deal is available for both the plug-in and the battery-powered model.
Read moreRead less▼
Amazon's latest addition to its smart speaker line brings extra smarts, a new sonic architecture, and a new look. It's not the cheapest smart speaker from the brand that you can buy right now, but it's perhaps the best value, offering good sound in a small, cost-effective package.
Read moreRead less▼
The new Echo Show 11 has completely redesigned internals, including front-facing drivers and a "custom woofer." It also supports spatial audio, which offers crisper vocals and a wide sound stage for better room-filling audio. The 11-inch Full HD display is paired with a 13MP auto-framing camera that makes video calls feel more natural.
Read moreRead less▼
The Blink Outdoor 2K+ is Amazon's newest outdoor security camera. Unlike its predecessor, it now records in 2K video resolution and lets you store video locally (or in the cloud). It offers color vision in low light and it features two-way audio with noise cancellation. With an optional Blink Subscription Plan (sold separately), you'll also receive smart notifications for person and vehicle detection.
Read moreRead less▼
This Ring camera offers protection for your home night and day with its 1080p video feed, Color Night vision, and a spotlight that can illuminate its surroundings. This one comes bundled with a solar panel, so you can set it up and charge it with the power of the sun.
Read moreRead less▼
TVs
TV sale: deals from $69 @ Amazon
The World Cup is here and Prime Day will be an excellent opportunity to upgrade your TV. Amazon, for example, has smart TVs on sale from $69. These are among the cheapest TVs we've seen from Amazon, with many big-screen sets starting as low as $349. Note: Best Buy and Walmart are running similar sales.
Price check: from $69 @ Best Buy | from $88 @ Walmart
Read moreRead less▼
Prices could certainly change between now and next weekend, but I'm willing to bet you won't find a 55-inch, Mini-LED TV for less this Prime Day. This TV's best feature is its backlighting, as Mini-LEDs aren't easy to come by att this price. It's also one of the brightest TVs we've tested in its class, making it a great pick for people who do a fair amount of viewing during the day. It comes with Amazon's Fire TV smart platform, which works with select Alexa-integrated devices you might have at home.
Read moreRead less▼
This 65-inch Roku TV (2026) is an excellent TV for small budgets. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
Read moreRead less▼
Who says TVs have to cost a fortune? This 85-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support. Also, an 85-inch TV at this price point is pretty unheard of this time of the year.
Read moreRead less▼
Samsung's most affordable OLED TV of the previous year may not be as much of a showstopper as the brand's flagship-level S95F OLED, but it's one of the cheapest ways to lock down an OLED TV. It also comes with a useful array of gaming enhancements and streaming features, making it a terrific value pick.
Read moreRead less▼
Laptops
This humble HP laptop won’t grab headlines, but it also won’t drain your wallet. This notebook has a 15.6-inch display, 16GB of RAM, 256GB of storage, and an Intel N100 processor. If you just need a budget-friendly laptop for the basics, you can’t go wrong with this one if you needs are modest.
Read moreRead less▼
If you’re looking for a dependable business laptop, this Lenovo IdeaPad is a safe bet. It has the basics, such as a 15-inch display, 16GB of RAM, and 512GB of storage. The 13th Gen Intel Core i7-13620 is older but more powerful than you’d find on an equivalent consumer laptop. This IdePad also supports Copilot AI if you happen to use Microsoft’s chatbot.
Read moreRead less▼
The Samsung Galaxy Book 4 is part of the line of Copilot+ PCs, which are designed with several AI-centric features. Slim and sleek from every angle and sporting a gorgeous design, the Galaxy Book 4 is a mighty laptop packing Core i7-150U power and stamina that makes the MacBook blush.
Read moreRead less▼
This TUF F16 laptop is one of the cheapest gaming laptops we've seen on sale. While it might not have the most up-to-date specs, it's great for casual gamers who don't require high settings. It features a 16-inch 165Hz display, Core i5-13450HX CPU, 16GB of RAM, 512GB SSD, and an RTX 5050. A solid deal if you're super budget-minded.
Read moreRead less▼
Dell tends to beat Amazon when it comes to Dell deals. This Dell XPS 13 with a Core Ultra 7-256V chip boasts incredible performance in a well-crafted, lightweight design. Its bright, 13.4-inch 2K screen with 120Hz refresh rate will make visuals shine. Throw in its 16GB of RAM, 1TB SSD, and exceptional battery life, lasting close to 20 hours, and you have yourself an amazing Copilot+ PC on your hands — especially with this discount.
Read moreRead less▼
This Acer Nitro V 16S AI is a no-nonsense gaming laptop with enough power to run most modern games. Inside, it packs an AMD Ryzen 7 260 CPU, an Nvidia GeForce RTX 5060 GPU, a generous 32GB of RAM, and a 1TB SSD. Combine that with the 16-inch 180Hz display, and you’ll have a good time playing your favorite games. Don’t forget to enable the performance-boosting DLSS 4 for smoother frame rates!
Read moreRead less▼
Best Buy tends to offer better laptop deals than Amazon and here's a good example. This laptop offers RTX 5070 performance for the price of an RTX 5060 laptop, while not ignoring the other specs that make for a good gaming rig — sharp, fluid display, AMD Ryzen AI 7 350 CPU, 32GB DDR5 RAM and a 1TB SSD.
Read moreRead less▼
Headphones
Our Sony WH-CH520 headphones review said these headphones "deliver on battery life and performance." They're 360 Reality Audio compatible for more 3D sound and you can customize EQ in the Sony Headphones app. Although there's no active noise cancelling function, they have built-in mics for hands-free voice and video calls and noise suppression processing to keep your voice sounding clear in noisy environments. They're also rated for up to 50 hours of battery life.
Read moreRead less▼
With the JBL Vibe Beam, you get access to a huge range of useful features, including adjustable EQ, IP54 dust/water resistance and 8-hour battery life. There's also a transparency mode to help you stay aware of your surroundings while you enjoy your music.
Read moreRead less▼
The Beats Studio Buds are a wonderful little pair of buds, with some big improvements over the last model. 9 hours of battery life is exemplary, extended to 36 hours with the charging case, and they're some of the most comfortable wireless in-ears around. In our Beats Studio Buds Plus review, we gave them 4 stars thanks to their great design and sound.
Read moreRead less▼
The Bose QuietComfort Earbuds 2 take active noise cancellation to the next level. In our Bose QuietComfort Earbuds 2 review, we said these buds are a remarkable follow-up to their predecessors delivering better sound, call quality and unrivaled ANC. Sound balance and noise neutralization work extremely well and the battery life is up to 6 hours, with an extra 24 hours via the charging case.
Read moreRead less▼
The AirPods Pro 3 bring the heat with 10 hours of battery life, improved sound, and superior active noise canceling. In our AirPods Pro 3 review we said the Editor's Choice buds deliver the upgrade iPhone users have been waiting for with improved battery life, stronger noise cancellation, and smart new features like Live Translation, which delivers real-time translations to your ears.
Read moreRead less▼
The XM5s are Sony's premium noise-canceling headphones and our pick for the best headphones on the market. The large, over-ear cushions are incredibly comfortable and the active noise cancelation is excellent. Plus, despite ANC being a drain on battery life, these amazing headphones still give you up to 30 hours with ANC enabled. You can push that up to 40 hours of battery life with ANC turned off.
Read moreRead less▼
The Bose QuietComfort Ultra Headphones get you epic ANC, super sound, and the most comfortable fit this side of wrapping your head in a snood that plays music. 24 hours of battery life isn't the best, but they make up for it with just about everything else.
Read moreRead less▼
Back to school
Prime for Young Adults: 50% off @ Amazon
Prime for Young Adults is a Prime membership for 18 to 24 year olds. Eligible members can get a 6-month free trial and then pay $7.49/month or $69/year for their Prime membership. It includes all of the perks of a regular Prime membership such as same-day/one-day delivery, free Grubhub+ membership, access to Prime Video, and more. In addition, all Prime members now earn 5% cash back on select categories (beauty, apparel, electronics, etc).
Read moreRead less▼
Back to school: deals from $6 @ Amazon
Amazon has a ton of back to school deals starting from $6. From kids' backpacks to water bottles, you'll find deals on everything you need here.
Read moreRead less▼
You know you're in good hands with this notebook — it has thousands of positive reviews and is an Amazon bestseller. The paper is resistant to ink bleed, and the pages are perforated so you can tear them out if needed.
Read moreRead less▼
Backpack sale: deals from $16 @ Amazon
Amazon has dozens of backpacks on sale from $16 as part of its back to school sales event. The sale includes brands like Reebok, EastSport, Kipling and more.
Read moreRead less▼
For $16, you get 24 pads of sticky notes in varying colors. Use them like flashcards and stick them around your house to remind you of things you're studying.
Read moreRead less▼
With an eye-catching two-tone design, this Adidas bag can carry a 15-inch laptop and offers a whole host of zippable pockets, as well as space for up to two 32 oz water bottles which makes it ideal for the gym, too.
Read moreRead less▼
Coffee machines and appliances
We couldn't believe just how good this machine was when we tested it. In our 4-star De’Longhi Stilosa review, we said "With a bit of experimentation and dedication, there’s no reason why you can’t be pulling consistently delicious shots on the Stilosa."
Read moreRead less▼
The Ninja BlendBOSS is one of the best personal blenders we've used. In our Ninja BlendBOSS review, we said the Editor's Choice blender is great at everything from making hummus to lump-free smoothies. Its' compact, comes in a range of colors, and it's simply the best personal blender you can buy at this price point.
Read moreRead less▼
We gave this device a perfect score of 5/5 stars in our Nespresso Vertuo Lattissima review and said "you'll struggle to do better." It looks stylish, is easy to use and clean and makes delicious drinks.
Read moreRead less▼
The Blueair Blue Signature air purifier was a clear winner in our tests, thanks to its efficiency in large spaces and high clean air delivery rate (CADR) in terms of dust, smoke and pollen. There are plenty of handy settings, and this device is Wi-Fi enabled. Plus, the design even doubles up as a coffee table!
Read moreRead less▼
This is it, folks: the best coffee maker ever released. The Technivorm Moccamaster KBGV Select makes delicious coffee in six minutes, comes in a wide range of colors, and looks super cool. Technivorm even offers a 5-year warranty and lifetime repairs as standard. I would always recommend the Moccamaster over any other cheaper alternatives — think about how much you'd be saving in the long run.
Read moreRead less▼
Our Shark PowerDetect 2 in 1 Robot Vacuum and Mop review was hugely positive — while this model struggled to get loose debris on long carpets in our tests, it's otherwise a device that you can just set and forget. It automatically scans both dirt and obstacles, providing powerful cleaning performance for up to a month without you needing to refill it.
Read moreRead less▼
What is Amazon Prime Day?
Prime Day is an annual retail holiday celebrated by Amazon, typically during the month of July. During the 48-hour event — which is for Prime members only — Amazon offers sitewide discounts on everything from 4K TVs to kitchen appliances. However, Amazon hardware tends to receive the biggest discounts. In fact, outside of Black Friday/Cyber Monday — Prime Day is when you'll find the lowest prices on Amazon devices like Echo speakers, Fire TVs, and Ring security cameras.
It's worth mentioning that we're now seeing multiple retail events from Amazon. There was Prime Day during the summer and the Prime Early Access sale in October. The latter didn't offer Prime Day deals per se, but was instead a kick-off event to the holiday shopping season.
What are the origins of Prime Day?
The first Prime Day was held in July of 2015 as a way to celebrate Prime members on Amazon's then 20th anniversary. Since then, Amazon has celebrated Prime Day every year, usually during the month of July. The event's overall purpose is to get more consumers to subscribe to Amazon's Prime membership by teasing them with deals.
Were Prime Day deals any good last year?
Amazon is known for offering solid deals during major shopping events and this year's Prime Day was no exception.
In addition to deals on Amazon hardware, the retailer offered deals on major brands like Nespresso, Philips, Samsung, iRobot, LEGO, Melissa & Doug and Hasbro. Amazon claims that Prime Day features their lowest prices of the year, and in some cases, that's certainly true. (Excluding Black Friday deals, which come later in the year with even lower prices).
Nevertheless, we always recommend consumers proceed with caution as every retailer has its fair share of bogus deals. So we recommend that you always price check deals using a site called CamelCamelCamel. The site lets you track the price history of select items sold out Amazon. You can also read our guide on using CamelCamelCamel to save money on Amazon.
Tips for finding the best Prime Day deals
Price check everything: Our number one rule when shopping on Prime Day is to price check what you're about to buy. Price checking on Prime Day is quite easy. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. The website tracks price lows, so if the item you're looking at was cheaper in March, you'll be able to see the price difference. There's even a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. Keep in mind that there might be some items CamelCamelCamel doesn't track.
Don't limit yourself to Amazon: That leads us to our second point: Prime Day is a faux retail holiday designed to promote Amazon devices and services. However, just like you wouldn't buy your entire wardrobe from one designer, you shouldn't do all of your Prime Day shopping at Amazon. Walmart and Best Buy are just a handful of competitors offering "Prime Day" sales of their own.
And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the duration of Prime Day. Bottom line: Amazon doesn't always offer the best prices.
Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there aren't any items you want to buy or if you're just really trying to stick to your budget, there are some pretty amazing Prime Day deals you can get right now. Make sure to check out our dedicated Amazon promo codes page.
Watch out for shady reviews: In addition to fake deals, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. That's why we're fans of Fakespot. The site's engine can analyze the quality of reviews on any Amazon page and churn out a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews before offering a failing or passing grade.
Don't be afraid of refurbs: Prime Day deals typically don't highlight deals on refurbished items. However, if you're looking to save the most possible a refurbished item may be the best route to go. Amazon tends to offer solid refurbished Apple Watch deals and the retailer also has an Amazon Warehouse website where it lists deals on pre-owned, used, and open-box items.
What is Prime Big Deal Days?
Prime Big Deal Days is essentially an October Prime Day. The 48-hour event is a kickoff to the holiday season with sitewide discounts on TVs, appliances, smartphones, and more. Amazon tends to reserve its biggest price cuts for its own Alexa-powered devices and services. However, we expect to see hundreds of deals on top brands like Apple, Samsung, Adidas, Crocs, and more.
Can I get a free Amazon Prime membership?
Prime Day deals are exclusive for Amazon Prime members only. However, if you're not a member, you can still participate by taking advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial or a free 6-month trial if you're a student. Additionally, EBT and government assistance recipients can sign up for a free 30-day trial and get 50% off their membership should they keep it.
Get instant access to breaking news, the hottest reviews, great deals and helpful tips.

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.








































































