I'm a deals editor and these are the 31 early Super Bowl TV deals I'd buy now
Score the Super Bowl TV of your dreams with these deals
The first Super Bowl TV deals of 2026 are here. If you need a new TV for the big game, now's the time to make your purchase. Big-screen TVs are undergoing aggressive discounts and if you make your TV purchase now, you'll have your TV delivered and installed in time for game day.
Even if you're not an NFL fan, mid-January is a great time for TV deals and I've always recommended shoppers take advantage of these sales to get the best TV they can afford at a fraction of its full price. Plus, with new 2026 TVs poised to hit stores later this spring, now is a great time to score a terrific price on our favorite TVs.
In terms of deals, I'm seeing amazing discounts on OLED TVs. Right now, Best Buy has OLED TVs on sale from $599, which is one of the lowest prices I've seen for OLEDs. The sale includes many sub-$999 OLED TVs (albeit, with smaller size screens) as well as premiums TVs like the Samsung S95F, which we named one of the best OLED TVs out now.
Meanwhile, Amazon has smart TVs on sale from $59. It's a broad sale, but it includes the Editor's Choice Hisense 75-inch U8 Mini-LED 4K QLED TV for $899. We called this TV an amazing value that delivers a dream picture at a wildly reasonable price.
Remember, Super Bowl LX will be held on February 8, which is less than a month away. So make sure to shop early to lock in these deals. Also, check out our guide on how to watch Super Bowl 2026 from anywhere.
Quick Links
- Smart TVs: deals from $59 @ Amazon
- OLED TVs: deals from $599 @ Best Buy
- Roku 65" Select 4K TV: was $449 now $379 @ Amazon
- Insignia 75" QF 4K Fire TV: was $649 now $429 @ Amazon
- Hisense 55" U7 4K QLED TV: was $913 now $579 @ Amazon
- TCL 75" QM6K Mini-LED 4K QLED TV: was $999 now $797 @ Amazon
- Samsung 55" S85F 4K OLED TV: was $1,499 now $999 @ Best Buy
- Sony Bravia 8 4K OLED TV: was $1,699 now $1,199 @ Best Buy
- LG 55" C5 4K OLED TV: was $1,999 now $1,199 @ Best Buy

I'm the Editor in Chief of deals at Tom's Guide and I've been covering Super Bowl TV deals for over a decade. From budget OLED TVs to the best Mini-LED TVs, I'll guide you through the best TV deals in the lead up to the big game. I'll also highlight deals on other Super Bowl essentials such as soundbars, air fryers, grilling machines, and more.
Editor's Picks
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The QM5K has built-in Google TV features for all of your streaming needs, plus Dolby Vision support. Its handiest feature is its Mini-LED backlighting, which is difficult to find at this price point. If you're going to shop in this price range, I recommend going with the QM5K over a super-cheap TV from a brand like Insignia or Onn.
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Hisense's most-affordable Mini-LED TV is one of the most cheapest ways to secure Mini-LED backlighting. Its class-leading brightness make it a great pick for daytime sports, but its Fire TV-based software might not be everyone's cup of tea.
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Samsung's most affordable OLED TV of 2025 may not be as much of a showstopper as the brand's flagship-level S95F, but it's priced well for a 65-inch OLED TV. It also comes with a useful array of gaming enhancements and streaming features. It's gone up a bit since Black Friday and Cyber Monday, but is still under $1,000, making it a hard bargain to beat.
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Samsung's entry-level QLED TV improves upon its predecessors from previous years with a direct-LED display rather than a garden-variety, edge-lit panel. This means it has better overall contrast than previous Samsung QLEDs at this price range. I still recommend one of the Mini-LED TVs on this list over the Q7F, but if the name of the game is "Save Money," this one might be the ticket.
OLED TVs
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The B5 is LG's most affordable OLED of 2025, but don't let that fool you into thinking that it's not a terrific TV for folks looking to save money on an OLED. In addition to supporting 4K gaming at 120Hz, the B5 also supports Dolby Vision HDR and costs significantly less than its higher-end counterparts.
55" for $899
65" for $986
77" for $1,499
83" for $2,499
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Panasonic TVs are making a comeback in the U.S. Built around Panasonic's HCX Pro AI Processor MKII, its new OLED TV offers support for HDR10/HDR10+/Dolby Vision/HLG and Dolby Atmos audio. On the gaming front, you get a 120Hz panel with VRR, AMD FreeSync Premium, and NVIDIA G-Sync support. It comes in 55- and 65-inch size options.
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Samsung's most affordable OLED TV of 2025 is the S85F, and right now, the 55-inch version of this TV is just $999. It doesn't offer the blisteringly bright HDR performance you'll get with Samsung's flagship-level, quantum dot-equipped OLED TVs, but there's still plenty to love, including a full slate of HDMI 2.1-compatible inputs for Xbox Series X and PS5.
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The Bravia 8 was launched in 2024 and while it may not produce the most impressive performance metrics, it does offer incredible color coverage in HDR and superb upscaling. It also comes with an ATSC 3.0 tuner, netting access to Nextgen TV and 4K broadcasts.
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The LG C5 OLED is one of our favorite value TVs and a brilliant OLED for those looking to save a little on the more advanced screen. With the C5, you get tons of gaming features, including a 144Hz refresh rate built on four total HDMI 2.1 ports. LG's webOS platform also has a slew of free channels to dive into as well as cloud gaming platforms.
75"+
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Who says TVs have to cost a fortune? This 75-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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Samsung's Crystal TVs are known for offering top-rated performance at a budget-friendly price. The U7900 is no exception. This 2025 TV includes HDR10+ support, built-in Alexa/Bixby, and two HDMI ports.
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The TCL QM6K has been one of my go-to recommendations during major sales events. The QM6K is a budget-friendly Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without spending too much. It's also a great TV for gamers on a budget, thanks to an above-average set of enhancements, such as a native 144Hz refresh rate, which you can access from the two HDMI 2.1 inputs. In our TCL QM6K Mini-LED TV review, we said it won't replace an OLED TV, but it gives you excellent Mini-LED performance in an affordable package.
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The Hisense U8N isn't just one of the most value-forward TVs you can buy, it's one of the best TVs, period. Surprisingly, this excellent deal is still available. As you'll see in our Hisense U8N review, this set features a bright Mini-LED display with impressive backlight control, making it a versatile pick for both bright- and dark-room viewing. Thanks to an array of high-end features, the U8N is a great pick for casual and dedicated gamers, too.
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Here's a Mini-LED TV that's good for watching games and playing them. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is ideal for PS5, Xbox Series X, and even PC gamers. Add to that one serious sound system in its 2.1.2-channel speaker and you've got a powerhouse of a TV with tons of flare.
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Make your TV the centerpiece of your living room with Samsung's massive 98-inch TV. As part of the company's budget Crystal line, this 98-inch TV is priced aggressively, yet includes plenty of features Samsung is known for. That includes a 120Hz display, HDR10 support, and Samsung's Tizen OS.
60-65"
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If you want a big-screen TV, but don't want to spend too much — this is the TV deal for you. Walmart has its Onn 65-inch 4K Roku TV on sale for $298. The TV features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more.
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The Toshiba C350 4K Fire TV packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.
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The Roku Select Series 2025 model bumps the resolution up to 4K and adds support for Apple AirPlay, and Apple HomeKit, Amazon Alexa and Google Assistant. It comes with two HDMI ports for consoles or other devices. This set is beloved by the Tom's Guide team, with multiple members adding it to their homes.
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The TCL T7 is a 4K QLED TV with a 144Hz refresh rate, 288Hz variable gaming refresh rate, bezel-less design, and four HDMI ports. The TV also supports Dolby Vision/HDR10/HDR10+/HLG and Dolby Atmos. Thjs is the cheapest price I've seen for this size.
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Sony's Bravia 2 II (read as "mark two") launched in 2025, offering budget pricing on an LED screen. While it may not boast sophisticated display technology, it is equipped with special PS5 features that enhance visuals for gamers, and it's kitted with Google TV, so you have access to all your favorite content, plus tons of free channels.
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The newest version of Amazon's Fire TV Omni series comes with built-in Fire TV streaming capabilities and built-in Alexa functionality. It taps an array of LED backlights with local dimming for improved contrast over TVs with edge-lit displays.
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The Sony Bravia 7 Mini-LED TV takes the best of what makes Sony displays so sought-after and makes it value-intensive. It offers a feature-rich screen with an ATSC 3.0 tuner for NextGen TV access, support for all HDR formats, including Dolby Vision, HDR10, and HLG. It's also a solid pick for gamers, especially if you have a PS5.
50-59"
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This budget-friendly 4K TV is the newest in Amazon's Fire TV lineup. It offers Wi-Fi 6 support, HDR10/HLG support, and Dolby Digital Plus audio. The included Alexa Voice Remote allows for voice control and can manage power and volume on compatible devices.
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This Mini-LED TV brings several enticing upgrades for gamers. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is designed to be the best seat in the house for the PS5, Xbox Series X, and even your PC. Add to that one serious sound system in its 2.1.2-channel speaker and you've got a powerhouse of a TV with tons of flare.
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It's not everyday you see a 2025 TV getting a major discount, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.
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Full disclosure: we've not yet tested the QN70F, one of Samsung's mid-range TVs for 2025. That said, we've seen it up close and personal, and for this price, it's well worth considering. Like the rest of the brand's Neo QLED lineup, the QN70F blends quantum dots and Mini-LED backlighting for a punchy presentation. The QN70F is also packed with gaming features, like four HDMI 2.1-compatible inputs and support for 4K gaming at 120Hz. That's fantastic for the price point.
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The Bravia 5 is Sony's cheapest Mini-LED TV, offering stellar 120Hz visuals with some incredible motion processing thanks to Sony's XR processor. It's built with AI, so expect some upscaling chops and serious performance in color. As with all Sony TVs, the Bravia 5 also has some exclusive PS5 features that make it a surefire bet if you're a PlayStation gamer.
Soundbars
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This compact streambar blends 4K streaming with enhanced audio, making it a great fit for smaller rooms. It offers sharp visuals and a clear improvement over standard TV speakers. While it’s not a high-end sound system, it’s a solid step up in both picture and sound quality, enough for us to confidently give it four stars in our Roku Streambar review.
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The Fire TV Soundbar is a great cheap option to boost your Fire TV's audio. It supports DTS Virtual:X and Dolby Audio, plus Bluetooth connectivity so it won't hog a valuable HDMI port. There's no Dolby Atmos, but for this price it's not too bad.
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This all-in-one soundbar is perfect for small rooms where you may not be able to fit in a sub or additional speakers. It features Dolby Atmos support for a realistic 3D sound experience. Meanwhile, DTS Virtual: X expands sound without needing to add additional speakers.
Price check: $199 @ Walmart
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The Yamaha Audio YAS-209BL is our favorite budget soundbar, so any deal on it is worth taking note of. As we say in our Yamaha YAS-209 review, it delivers solid sound and offers a great user experience due to its Alexa integration. This the cheapest it's ever been and a massive steal.
When is the Super Bowl 2026?
Super Bowl LX takes place Sunday, February 8, 2026 at 6:30 p.m. (ET) at the Levi's Stadium in Santa Clara, CA. Bad Bunny will headline the halftime show.
Who has the best Super Bowl TV deals right now?
No one retailer offers the best Super Bowl TV deals. Instead, our favorite sales right now are coming from Best Buy and Amazon. For instance, if you're looking for a new OLED TV — Best Buy has 4K OLED TVs on sale from $699. The sale includes value-driven sets like the LG B5 as well as premium sets. Meanwhile, Amazon has numerous smart TVs on sale from $59 as part of its Super Bowl TV sales.
Do TVs go on sale for the Super Bowl?
Retailers from Best Buy to Walmart offer steep Super Bowl TV deals ahead of the big game. To be fair, TV sales can be found year-round. However, mid January through early February sees an uptick in discounts as retailers offer enticing deals to get consumers to upgrade their TV in time for the game. You'll typically find the best Super Bowl TV deals on big-screen sets (75 inches and above) with prices as low as $499.
Do TV prices drop after the Super Bowl?
The Super Bowl will be held on February 8. However, TV deals will continue well after the game is finished. That's due to the fact that Presidents' Day will be held on February 16. As the first major retail holiday of the year, Presidents' Day is traditionally filled with huge savings, especially on TVs. If you can wait till February, you'll definitely find more TV deals to choose from.
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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.
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