The savings are eye-popping on the best Prime Day deals under $100. Amazon's 48-hour sale is happening right now, and there are already many amazing deals on electronics, gadgets, smart home devices, cooking equipment, home goods and more.
As Prime Day continues, we'll keep an eye out for all the top deals that make holiday shopping this year a breeze. And if you're on a tighter budget, check out the best Prime Day deals under $25.
Here are the best Prime Day deals under $100 right now.
Amazon Kindle Paperwhite: was $129 now $79
The Paperwhite is now at its lowest price ever. Its sharp 300 ppi screen is great for reading, so you see crisp text, and its IPX8 waterproof rating means it can survive a drop in the water.
Echo Show 5 w/ Blink Mini Cam: was $124 now $49
The Echo Show 5 is a solid smart display with a 5.5-inch screen that's perfect for checking the weather, managing to-do lists, or making video calls. This bundle includes a Blink Mini Cam and costs just $49.99. Want the camera by itself? It's also on sale w/ a 1-year Food Network sub for $44.99.
Roku Streaming Stick+: was $49 now $37
One of our favorite Prime Day deals knocks the price of the Roku Streaming Stock Plus down to just $37. We love the Roku interface because it supports practically every app. Plus, its excellent 4K HDR support makes it one of the best streaming devices for anyone who doesn't have a smart TV or doesn't like their TV's interface.
Fire TV Stick 4K: was $49 now $29 (or even $5) at Amazon
This deal is both shocking and not at all surprising. The $20 off deal available for all is in line with what we expected, while the $5 super-deal (with code '4KFIRETV' for select Prime members) is bonkers. The Fire TV Stick 4K is the perfect way to stream all the Prime Video, Netflix and live TV you want at a low price.
Instant Pot Duo 7-in-1 Pressure Cooker: was $99 now $79
This Prime Day deal is perfect for the home chef who has no time to cook. It features 14 one-touch smart programs for cooking ribs, soups, beans, rice, poultry, yogurt, desserts, and more. The free Instant Pot app also includes hundreds of recipes to choose from.
Fire HD 10 tablet: was $149 now $79 @ Amazon
Proving that a good tablet doesn't need to cost a fortune, the Fire HD 10 offers a colorful full HD display, a fast octa-core processor and up to 12 hours of battery life for a new low price. And Alexa is inside, too.
Ring Fit Adventure: $79 @ Amazon
This isn't a Prime Day deal per se (there's no actual discount), but Amazon has stock of the Nintendo Ring Fit Adventure. (It's been near-impossible to find in stock all summer long). The Ring Fit Adventure is a fun peripheral for Switch owners who want to burn some calories while playing games.
Super Mario Party: was $59 now $39
Super Mario Party is a virtual board game designed to play with family and friends. It features 80 mini games with different challenges. This Prime Day deal knocks $20 off its price.
Assassin's Creed Valhalla: was $59 now $49
Lead epic Viking raids against Saxon troops and fortresses in Assassin's Creed Valhalla. You can preorder the game now from Amazon and save $10 in the process. Orders will ship to meet the game's November 10 release date.
Turtle Beach Recon 200: was $59 now $29 @ Amazon
Turtle Beach makes some of the best gaming headsets on the market, and the Turtle Beach Recon 200 is one of the manufacturer's least expensive options. This wired headset provides good sound on the Xbox One, PS4 or PC.
Razer Naga Trinity Gaming Mouse: was $99 now $59
Thanks to its versatile, swappable side panels, the Editor's Choice Razer Naga Trinity Gaming Mouse is just as good for World of Warcraft diehards as it is for productivity-minded users. This early Prime Day deal knocks its price down by $40.
Addsfit MAX Massage Gun: Was $159 now $99.99 @ Amazon
Relieve your aches and pains with this percussion massager and our exclusive $60 discount. With nine speeds, five interchangeable heads, whether you're an athlete or someone who suffers from muscle tension, grab the addsfit MAX Massage Gun for only $99.99 by applying the on-page voucher before adding to your basket, and then using our exclusive code FUTURE111 at checkout.
Ninja BL685 Professional Kitchen System: was $159 now $99
The Ninja Professional Kitchen System is a combination blender/food processor that can make smoothies, purees, dips, spreads, and dough.
Philips Sonicare ExpertClean 7500 Electric Toothbrush: was $169 now $99
The ExpertClean removes up to 10 times more plaque vs a manual toothbrush and protects your teeth with a pressure sensor that alerts you when you're brushing too hard. It also lets you personalize your brushing with 3 intensities and 4 modes.
Amazon Kindle Kids Edition: was $110 now $75
The Kindle Kids Edition is just like the regular Kindle, but it's got a year of Amazon Kids+ (formerly FreeTime Unlimited), a 2-year worry-free guarantee, a colorful magnetic case, and no special offer ads on the lock screen.
Hasbro Marvel Avengers: up to 30% off action figures
It's never too early to shop for Christmas. Amazon is taking up to 30% off select Hasbro Marvel Avengers action figures. For instance, you ca get the Marvel Action Figures 8-Pack for $49 (pictured). That's a full $30 off its normal price. It includes figures of Captain America, Iron Man, Black Panther, Spider-Man, Daredevil, War Machine, the Incredible Hulk, and Falcon.
Adidas: up to 70% off sneakers, backpacks
Amazon is having a massive sale on Adidas sneakers, apparel, and backpacks. These Prime Day deals knock up to 70% off Adidas gear. For instance, you can get the Adidas Women's Edge Lux 4 Running Shows (pictured) for $41.30.
More Amazon Prime Day sales
- Amazon devices: save on Fire TVs, Alexa speakers, Kindles
- Apple AirPods: was $249 now $199
- Beauty deals: deals from $4 on Revlon, Maybelline, more
- Bedding & bath: deals on comforters, shower curtains, more
- Clothing: save on Calvin Klein, Dickies, Timberland, and more
- Echo Dot: was $49 now $18
- Echo Show 5 w/ Cam: was $124 now $49
- Fitness: save on Gaiam, Bowflex, Nautilus, and more
- Furniture: deals on office chairs, nightstands, and dressers
- Google Pixel 5: was $799 now $449
- Halloween decor: deals on costumes, candy, and decor
- Headphones: deals from $8
- HP ChromeBook 11: was $285 now $255
- TV sales: deals from $79
- Laptops: save on MacBooks, Chromebooks, and Windows machines
- Lego toys: up to 30% off Lego sets
- Mattresses: deals on Casper, Tuft & Needle
- Office chairs: deals from $39
- Pet food/supplies: up to 40% off food and treats
- PS4 2TB Seagate Game Drive: was $110 now $65
- Snacks: up to 35% off Quaker, Starbucks, Lay's, and more
- Snow boots: save on Columbia, Sorel, Uggs, and more
- Sony WHXB900N Headphones: was $246 now $123
- Super Mario Party: was $59 now $39
- Tablets: save on Apple, Samsung, Fire HD, more
- Whole Foods at Amazon: up to 45% off for Prime members
- Winter apparel: coats from $39