Flurry Analytics, which focuses on the analysis of mobile applications, has released a report showing how Apple has affected the market share of U.S. video game and portable game revenue since the introduction of games to the App Store.
"From what we calculate, consumers are downloading iPhone games in droves," writers Peter Farago, VP of Marketing at Flurry. "Comparing iPhone against Sony and Nintendo games sales shows that Apple has taken nearly one fifth of the portable market in 2009, largely at the expense of Sony PSP."
Farago says in his blog post that Flurry's numbers are based on market data from NDP and Apple. "We also estimated Nintendo DS and Sony PlayStation Portable game software sales, which make up the significant majority of the portable category, in order to compare these to iPhone game sales," he explains. "We estimate iPhone game sales using a combination of data made available by Apple and using ratios and calculations from an aggregated set of data that we track through our analytics service."
The pie chart below shows Apple's market share in 2008 and then in 2009. The Cupertino-based company has jumped from 5 percent to 19 percent in 2009. That 19 percent is thanks to 5 percent it swiped from Nintendo's DS (down to 70 percent from 75 percent in 2008) and 9 percent from the PSP (down from 20 percent to 11 percent).
Read more about the study on the Flurry blog.