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Bing to Be Default Search, Maps for BlackBerrys

With a name like ‘BlackBerry World,’ you’d be forgiven for thinking the event is all about RIM and the various different bits of BlackBerry software the company has been working on. Certainly you’d never expect to see Microsoft CEO Steve Ballmer at the convention, right?

But there he was, and yesterday the reason for his presence was revealed: a partnership that will see BlackBerry devices employ Bing Maps Search applications by default. Speaking to attendees, Steve Ballmer said Bing would be deeply integrated into BlackBerry devices. "We're going to invest uniquely into the BlackBerry platform," he said at the keynote conference.

The announcement represents yet another win for Bing, Microsoft’s 2-year-old search engine. Shortly after Bing went live, Microsoft and web portal Yahoo! announced that they had signed a 10-year deal that would see Bing replace Yahoo!’s own search engine. In February, Microsoft announced a Windows Phone 7 partnership with Nokia, but what you might not know is that that deal will also see Microsoft provide Bing search services across the Nokia device portfolio.

The news follows lacklustre reviews of RIM’s BlackBerry Playbook, a tablet that debuted in April more than six months after it was announced. The company’s decision to ship the device despite the lack of certain personal information manager (PIM) functions (such as native email or calendar applications), was panned by critics.

Finer details of the RIM/Microsoft partnership have not been released, however, Ballmer says we can expect Binged-out BlackBerrys in time for the holiday season.

  • TheWhiteRose000
    All the more reason to not buy a blackberry.

    :D
    Reply
  • eddieroolz
    Well, that's great. Bing is just as capable as Google is, especially for English results.

    I hope they work on improving results for non-English languages, however.
    Reply
  • BB is going down the drain.
    Reply
  • tulx
    Bing earch is just as good Google. Bing Maps are better than Google's. I mean the "map" part, not the satelllite (Google has higher res). Also, the address search seems not as good in Bing.
    Reply
  • virtualban
    As long as people get a choice to later install their favourite provider of maps or search, I am fine with anything that comes by default. Each company will "buy" their way to the default of something, be that a toolbar installed on a computer along with a program, a home page, etc.
    Reply
  • DjEaZy
    ... no wonder...
    Reply
  • macewrox
    Bing is freaking terrible, there are plenty of times when I search on bing, come up with nothing, go to google and get my answer within the first couple links. Bing is just Microsoft's way of expanding into the internet.
    Reply
  • mcd023
    I'm just curious, but how exactly do google and microsoft get money from map service and search engines? who pays for what?
    Reply
  • macewrox
    mcd023I'm just curious, but how exactly do google and microsoft get money from map service and search engines? who pays for what?
    Ads, and companies who pay specific amounts of money can get their pages higher in the search results.
    Reply
  • maestintaolius
    Uh, they did this a while ago (like a year ago) via a live update on my Tour, although verizon maps was the default map app. Of course, all I had to do was change the default search and it wasn't exactly hard to download/install google maps off of google's site. You're not locked into any app store with BB.
    Reply