Best Apple Watch deals in January 2026

An Apple Watch is an excellent accessory if monitoring your health is one of your 2026 resolutions. I use my Apple Watch for just about everything and here at Tom's Guide we named it the best smartwatch you can buy. Although a new watch can be expensive, there are plenty of Apple Watch deals that make it more affordable than ever to own Apple's flagship watch.

For a limited time, the Apple Watch 11 (GPS/42mm) is on sale for $299 at Amazon. That's $100 off and the cheapest it's ever been. Meanwhile, the Apple Watch SE 3 is on sale for $219 at Amazon. That's $30 off and its second-cheapest price to date. Whether you're searching for deals on the Apple Watch 11 or the Apple Watch Ultra 3, below are the best deals right now.

Editor's Tip: Amazon tends to offer the best Apple Watch deals of all the retailers. However, the deals change rapidly and vary based on size/color and connectivity. Your best bet is to check the Apple Watch/Amazon homepage, which lists every model of the Apple Watch (along with any price drops). Remember to click through the model you want because at times Amazon will offer hidden coupons/discounts that you can only see via the product page. Active promos will be applied during the final checkout stage.

Best Apple Watch deals right now 

Quick Links

• Apple Watch 11 (GPS/42mm): was $399 now $299 @ Amazon
• Apple Watch SE 3 (GPS/40mm): was $249 now $219 @ Amazon
• Apple Watch: buy one, get $300 off another w/ new line @ T-Mobile
• Apple Watch sale: $100 off @ AT&T
• Apple Watch: up to $300 off w/ trade-in @ Verizon

Apple Watch 11 deals

Apple Watch 11 (GPS/42mm): was $399 now $299 at Amazon

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The Apple Watch 11 features an always-on screen that's 2x more scratch resistant than its predecessor. It's powered by Apple's S10 processor and packs an improved 24-hour battery, 5G radio (cellular model only), Sleep Score, and hypertension alerts. In our Apple Watch 11 review we said it's the best overall Apple Watch for most people and one of the only smartwatches on the market with hypertension alerts, detecting signs of possible high blood pressure.

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Apple Watch 11 (GPS/46mm): was $429 now $329 at Amazon

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Need a bigger size? The 46mm model is on sale for $329. It has all of the same features as the smaller 42mm model.

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Apple Watch SE 3 deals

Apple Watch SE 3 (GPS/42mm): was $249 now $219 at Amazon

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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.

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Apple Watch carrier deals

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Apple Watch: buy one, get $300 off another @ T-Mobile
T-Mobile is taking $300 off any second Apple Watch when you purchase an Apple Watch and open a qualifying watch line. Don't need two watches? Alternatively, you'll get $200 off an Apple Watch with one qualifying watch line.

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Apple Watch 11: up to $300 off w/ trade-in @ Verizon
Verizon is offering up to $300 off your Apple Watch 11 purchase when you trade-in an eligible device. You'll need to purchase your Apple Watch with any Verizon data plan to get this offer.

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Apple Watch sale: $100 off @ AT&T
AT&T is offering a huge sale on select Apple Watches. You'll get $100 off your Apple Watch purchase when you purchase an eligible data plan. You'll need to purchase your watch via an installment plan to get this deal. You'll then get bill credits over the span of 36 months.

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Apple Watch Ultra 2 deals

Apple Watch Ultra 2: was $799 now $649 at Amazon

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The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. It includes a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display. In our Apple Watch Ultra 2 review, we said it's the ultimate Apple Watch.
Price check: $799 @ Best Buy | $799 @ Target

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Apple Watch deals history

The Apple Watch Series 11 doesn't reinvent Apple's flagship smartwatch. However, there are plenty of new features that make it worth the price of admission. The jump to 24-hour battery life finally breaks the long-standing ceiling that kept the watch tethered to a nightly charge. Meanwhile, its 5G support (optional), Hypertension Alerts, and Sleep Score extend Apple’s health focus in ways that could be genuinely impactful.

In our Apple Watch 11 review we called it the Apple Watch to get if you're in need of a new smartwatch. Apple Watch deals at Amazon generally lower its price to $299.

The Apple Watch SE 3 is Apple's new mid-tier watch. It packs the same chipset found in the Apple Watch Series 11, but for a lower price. In fact, it delivers an experience that’s remarkably close to the Series 11 at a far lower price. Of course, the design is starting to feel dated, and the lack of ECG keeps it from being the perfect solution, but for most first-time buyers, this shouldn't outweigh just how much watch you’re getting with the SE for the money.

The new watch adds an Always-On display, 5G connectivity (optional), on-device Siri, and a deeper roster of health and fitness features. In our Apple Watch SE 3 review, we called it the best Apple Watch value you'll find.

In terms of Apple Watch SE 3 deals — Amazon usually has it on sale for $199.