Lunar New Year sales — save on Xbox, Steam, and more

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Kick off the Lunar New Year with these epic sales

Lunar New Year sales at Steam
(Image credit: Steam)

The Lunar New Year marks the beginning of the year according to the lunar calendar. This year, the holiday falls on Saturday, February 10. While it's typically not associated with sales, 2024 is shaping up to be a little different. 

A handful of retailers are offering Lunar New Year sales on everything from video games to winter apparel. If you're a gamer, there's good news. The majority of sales are centered around video games. Below I've rounded up five of the best Lunar New Year sales you can shop right now. (For more deals this month, make sure to follow our Presidents Day sales guide).

Lunar New Year sales

Xbox Lunar New Year sale: games from $1 @ Microsoft
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Xbox Lunar New Year sale: games from $1 @ Microsoft
From Call of Duty Modern Warfare III to Red Dead Redemption II, Microsoft is taking up to 67% off select Xbox games as part of its Lunar New Year sale. In total, there are over 690 games on sale with prices starting as low as $0.99.

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Apparel sale: deals from $16 @ AmazonPrice check: deals from $3 @ Target
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Apparel sale: deals from $16 @ Amazon
Amazon is celebrating the Lunar New Year with discounts on wide variety of tees, hoodies, and sweatshirts. The deals include brands like Sanrio, Disney, Mademark, and more. Pictured is the Hello Kitty Lunar New Year T-Shirt for $16. Note that Target has a similar sale on plates, red envelopes, and more.
Price check: deals from $3 @ Target

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Year of the Dragon sale: deals from $3 @ Target
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Year of the Dragon sale: deals from $3 @ Target
Target has one of the biggest Lunar New Year sales we've seen. You can save on decorations, gifting cards/envelopes, dinnerware, and more. Select media (books/movies/games) are also buy one, get one 50% off. 

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Lunar New Year video game sale: up to 85% off @ Ubisoft
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Lunar New Year video game sale: up to 85% off @ Ubisoft
Ubisoft is taking up to 85% off select games as part of its Lunar New Year sale. Discounted titles include Assassin's Creed Valhalla ($20), Fay Cry 6 Gold Edition ($25), and Watch Dogs Legion ($9). There are up to 72 games on sale. Plus, you'll get $10 in Wallet rewards when you spend $19.99 with your Ubisoft Wallet. 

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EA games: up to 85% off @ Steam
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EA games: up to 85% off @ Steam
Steam is celebrating the year of the dragon by slicing up to 85% off select Electronic Arts games. It's not the biggest Steam sale we've seen, but the sale includes popular titles like Star Wars Jedi Survivor ($34.99, pictured), Battlefield 2024 ($11.99), and NFS Heat ($3.49). 

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Louis Ramirez
Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.