Best early Prime Day deals from £10 — 25 deals I’d shop now on TVs, Adidas, Lego and more

Adidas sale: deals from £10 @ Amazon
From t-shirts to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as £10. It's one of the biggest Adidas deals we've seen this year.

Lego sale: deals from £12 @ Amazon
Amazon has a great sale running on Lego sets. Prices start from £12 on themed and licensed sets, including Star Wars, Botanicals and more. Get them while you can!

Anker may be best known for power banks and accessories, but the company's earbuds are great too — and you can save on these which include 22 EQ presets and a tight in-ear fit.

Switch games sale: deals from £22 @ Amazon
Amazon is offering big discounts on Switch games. As part of this week's sale, you can find popular titles on sale from £22. The sale includes Just Dance 2025, Sonic Superstars and more.

The Apple AirTag is an excellent key finder that is extremely easy to set up and does a great job of locating your valuables. What more could you ask for?

TV sale: deals from £99 @ Amazon
Amazon has smart TVs on sale for as low as £99. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen. Note that Currys and Argos are holding similar sales.
Price check: from £89 @ Currys | from £99 @ Argos

The Jackery Explorer v2 is a portable power station with a a 1070Wh battery, which can keep your TV going for up to 10 hours. It has three 120V AC ports, two USB-C ports, one USB-A port and one DC car port. It weighs about 24 pounds and has a convenient carrying handle.

The Samsung Galaxy S25 features a 6.2-inch FHD+ Dynamic AMOLED display w/ 120Hz refresh, Snapdragon 8 Elite CPU, 12GB of RAM and 128GB of storage. You also get a 50MP wide, 12MP Ultrawide, 10MP 3x telephoto lens and a 12MP front camera. In our Samsung Galaxy S25 review, we said the performance and battery life boosts alone make this year's upgrade worthwhile.

This MacBook Air is powered by Apple's M4 chipset. It upgrades the camera from 1080p to 12MP with Center Stage support. The M4 chipset also supports dual external monitors, even when you have the laptop's lid open. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM and 256GB SSD. In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera, and lower starting price.

TV sale: deals from £99 @ Amazon
Amazon has smart TVs on sale for as low as £99. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen. Note that Currys and Argos are holding similar sales.
Price check: from £89 @ Currys | from £99 @ Argos

LG C4 4K OLED TV sale: deals from £799 @ Amazon
The C4 is LG's flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said the content looked colorful and dazzlingly bright on the new C4 series.

The Hisense U8N Mini-LED 4K TV is one of the brightest TVs we've seen yet, hitting an incredible 3,469 nits in our tests. It also delivered excellent results for colour accuracy and contrast. For gamers, it offers two HDMI 2.1 ports for 4K/144Hz gameplay and Dolby Vision Gaming support. It's our top choice for the best TV in 2024.
Price check: £1,099 @ Currys

The Sony Bravia 8 OLED TV is a stellar 2024 TV. It corrals a 120Hz refresh rate on an OLED panel built for entertainment. As for HDR support, it comes equipped with Dolby Vision, HLG, and HDR10, and a 50W 2.1 speaker is quite the added touch. In our Sony Bravia 8 OLED TV review, we said it offers the perfect blacks OLED is known for, plus the wide off-center viewing angles that customers tend to appreciate about OLED technology.

Adidas sale: deals from £10 @ Amazon
From t-shirts to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as £10. It's one of the biggest Adidas deals we've seen this year.

Crocs sale: deals from £20 @ Amazon
It's officially Crocs season! From clogs to sandals, Amazon is discounting a wide range of Crocs shoes that are perfect for the warmer weather months. We're seeing markdowns of up to 50% off stylish and functional Crocs for the entire family.

Skechers shoes/apparel: from £24 @ Amazon
Amazon is having a massive Skechers sale. It includes sneakers and apparel for men, women, and children on sale from £24.

If you just need something dirt cheap for basic productivity by day and doomscrolling YouTube by night, the IdeaPad 1 will do the job at a super low price. The Intel Celeron processor is more than enough for your basic typing and spreadsheet work, and multitasking is handled by 4GB of RAM. Plus, for the binge watching, the 15-inch FHD display is pretty decent.

For an entry-level laptop that's now £300 off, taking to well under £900, this HP Victus 15 is worth checking out. It's specs are behind the times, but for simple multiplayer or single-player titles, you can get a lot out of it. It comes with an Intel Core i7-12650H CPU, an RTX 4050, 16GB of RAM and a 512GB SSD. Oh, and a 15-inch FHD (1920 x 1080) display with a 144Hz refresh rate.

This MacBook Air is powered by Apple's M4 chipset. It upgrades the camera from 1080p to 12MP with Center Stage support. The M4 chipset also supports dual external monitors, even when you have the laptop's lid open. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM and 256GB SSD. In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera, and lower starting price.

Anker may be best known for power banks and accessories, but the company's earbuds are great too — and you can save on these which include 22 EQ presets and a tight in-ear fit.

The EarFun Air Pro 4 earbuds boast five different effective ANC modes, gorgeous and well-balanced sound across genres, and they support advanced codecs for better audio quality. They’re extremely comfortable too — these are the perfect budget earbuds for audiophiles. We rank them as one of the best wireless earbuds on the market.

The Sennheiser Accentum provide impressive sound quality, noise canceling and battery life for a low price. In our Sennheiser Accentum review, we noted that they last for up to 50 hours of playtime and a 10-minute quick charge nets you 5 hours of use. They're also solidly built and comfortable enough to wear for hours.

We were really impressed with this model in our Instant Vortex Slim air fryer review. It's narrow but deep, with a surprisingly generous cooking capacity. Great for small kitchens, and also very well-priced. As with many of these touchscreen models, the control panel gets a little fingerprint-y after use, so be sure to wipe it down regularly if you buy.

This Shark model is a powerful cordless vacuum with HEPA filter and 30% lighter than other models. As our choice for the best vacuum cleaner, the Shark Clean & Empty Cordless Vacuum scored high for powerful pickup across different size debris, and handy swivel steering to get into awkward spots. Its self-cleaning brush roll can quickly deep clean carpets and hardwood. And it comes with a handy self-emptying and charging base.

We gave this device a perfect score of 5/5 stars in our Nespresso Vertuo Lattissima review and said "you'll struggle to do better." It looks stylish, is easy to use and clean and makes delicious drinks. After this discount, it has only gotten better.