How to watch 'Celebrity Big Brother' 2024 online and for free

The housemates of Celebrity Big Brother 2024
(Image credit: ITV)

"Celebrity Big Brother" 2024 is back with more evictions, meltdowns and mind games. This season's famous housemates include Kate Middleton's uncle Gary Goldsmith and "Love Island" winner Ekin-Su Cülcüloğlu.

"CBB" 2024 is streaming now for FREE on ITVX in the U.K.. Traveling abroad? You can watch "Celebrity Big Brother" from anywhere with a VPN.

'Celebrity Big Brother' streaming details

"Celebrity Big Brother" (U.K.) premiered at 9 p.m. GMT on Monday, March 4 2024 on ITV1. It will air six nights a week from Sunday to Friday.
• FREE — ITV1 / ITVX (U.K.)
• Watch anywhere — try NordVPN

"Celebrity Big Brother" disappeared from U.K. TV screens back in 2018 before being rebooted by ITV in 2024. The new format sees fans voting to save their favourite housemate rather than voting to evict.

Sharon Osbourne was first to enter the iconic Big Brother house, closely followed by her former co-"X-Factor" judge Louis Walsh. Other housemates include teen hearthrob Bradley Riches (James McEwan in Netflix's "Heartstopper"), reality star Lauren Simon  of "The Real Housewives of Cheshire", "Strictly Come Dancing" star Nikita Kuzmin and former "Dragon's Den" contestant and food entrepreneur Levi Roots. 

Thursday saw the first set of nominations, with the housemates choosing who they wanted to evict. Lauren received the most nominations with six, Zeze received five while David and Ekin-Su got three a piece. Fern, Levi and Louis all received two nominations and Bradley received one. Gary had already been the victim of Sharon's nomination so couldn't be voted for by the others. 

The combination of the group's vote and Sharon's vote means that Lauren and Gary are the ones up for eviction and and will see the public voting for who they wish to save. 

CBB comprises 17 episodes including two 90-minute live eviction specials every week, with the final set for Friday, March 22. Our guide explains where to watch "Celebrity Big Brother" 2024 from anywhere, and potentially for free.

Watch 'Celebrity Big Brother' 2024 free online

Watch 'Celebrity Big Brother' online FREE in the U.K.

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Good news: U.K. viewers can watch "Celebrity Big Brother" 2024 for FREE on ITV1, and online via the ITVX streaming service (with a TV license, naturally).

The show launched Monday, March 4 and airs six nights a week from Sunday to Friday at 9 p.m. GMT. 

Spin off series "Celebrity Big Brother: Late & Live" airs on ITV2; the "Celebrity Big Brother: Live Stream" airs daily on ITVX.

Traveling abroad? Use a VPN to unblock ITVX and watch all episodes for FREE online, as if you were back home in the U.K.. We recommend NordVPN as it's safe, secure and speedy. See below.

Watch 'Celebrity Big Brother' from anywhere

Watch 'Celebrity Big Brother' 2024 from abroad

Away from home at the moment and blocked from watching Celebrity Big Brother on your usual streaming service?

You can still watch all the action from the house live thanks to the wonders of a VPN (Virtual Private Network). The software allows your devices to appear to be back in your home country regardless of where in the world you are. So ideal for boxing fans away on vacation or on business. Our favorite is NordVPN. It's the best on the market:


There's a good reason you've heard of NordVPN. We specialize in testing and reviewing VPN services and NordVPN is the one we rate best. It's outstanding at unblocking streaming services, it's fast and it has top-level security features too. With over 5,000 servers, across 60 countries, and at a great price too, it's easy to recommend.

Try the $3.99 per month plan for the best value

Using a VPN is incredibly simple.

1. Install the VPN of your choice. As we've said, NordVPN is our favorite.

2. Choose the location you wish to connect to in the VPN app. For instance, if you're in the U.S. and want to view ITVX, you'd select U.K. from the list.

3. Sit back and enjoy the action. Head to ITVX and watch Celebrity Big Brother streams as if you were in the U.K..

Celeb Big Brother 2024 streams by country

Can I watch 'Celebrity Big Brother' 2024 in the U.S.?

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As of yet, no plans for a U.S. broadcast of the U.K. "Celebrity Big Brother" 2024 have been announced. 

If you're a Brit in the U.S., you can watch "Celebrity Big Brother" 2024 online by using a VPN such as NordVPN.

Can I watch 'Celeb Big Brother' 2024 in Canada?

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Nobody has yet picked up the rights to show the new U.K. reboot of "Celebrity Big Brother" in Canada.

But if you're from the U.K. and are in the Great White North, you can still watch by using a VPN to tap into ITVX.

Can I watch 'CBB' 2024 in Australia?

Australia flag

(Image credit: Shutterstock)

The new U.K. version of "Celebrity Big Brother" (2024) does not appear to have found a home in Australia. 

Aussies had their own, regular version of Big Brother on Channel 7 but that show has reportedly be canceled and won't return in 2024.

But, remember, if you’re a Brit visiting Australia, and geo-blocking won’t let you connect to ITVX, purchasing a VPN will allow you to watch "Celebrity Big Brother" online, no matter where you are.

'Celebrity Big Brother' 2024 line-up so far

  • Sharon Osbourne (Music manager, former "America's Got Talent" judge)
  • Gary Goldsmith (uncle to Kate Middleton, Princess of Wales) Nominated
  • Fern Britton (TV host, former "This Morning" host)
  • Louis Walsh (Pop impresario, former "X-Factor" judge)
  • Ekin-Su Cülcüloğlu (reality TV, Love Island and The Traitors U.S.
  • Nikita Kuzmin (dancer, "Strictly Come Dancing")
  • David Potts (reality TV, "Ibiza Weekender")
  • Bradley Riches (actor, "Heartstopper")
  • Zeze Millz (YouTuber, host of "The Zeze Millz Show")
  • Marisha Wallace (U.S. actress, Broadway and West End shows)
  • Colson Smith (Soap actor, "Coronation Street")
  • Lauren Simon (reality TV, "The Real Housewives of Cheshire") Nominated
  • Levi Roots (Food entrepreneur) 

'Celebrity Big Brother' 2024 trailer

'Celebrity Big Brother' U.K. past series winners


Series 1 (2001): Jack Dee

Series 2 (2002): Mark Owen

Series 3 (2005): Bez 

Series 4 (2006): Chantelle Houghton

Series 5 (2007): Shilpa Shetty

Series 6 (2009): Ulrika Jonsson

Series 7 (2010): Alex Reid

Series 8 (2011): Paddy Doherty 

Series 9 (Winter 2012): Denise Welch

Series 10 (Summer 2012): Julian Clary

Series 11 (Winter 2013): Rylan Clark

Series 12 (Summer 2013): Charlotte Crosby

Series 13 (Winter 2014): Jim Davidson

Series 14 (Summer 2014): Gary Busey

Series 15 (Winter 2015): Katie Price

Series 16 (Summer 2015): James Hill

Series 17 (Winter 2016): Scotty T

Series 18 (Summer 2016): Stephen Bear

Series 19 (Winter 2017): Coleen Nolan

Series 20 (Summer 2017): Sarah Harding

Series 21 (Winter 2018): Courtney Act

Series 22 (Summer 2018): Ryan Thomas

Series 23 (Spring 2024): Winner TBC

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Bill Borrows

Bill Borrows is an award-winning journalist, feature writer and columnist (Times Magazine/ Guardian/ Telegraph/ Daily Mirror/ Mail On Sunday/ Radio Times), author (The Hurricane: The Turbulent Life and Times of Alex Higgins) and book editor. A frequent contributor on talkSPORT and talkRADIO, his areas of specialisation include sport, history, politics, TV and film. He doesn’t get much free time but does admit to an addiction to true crime podcasts, following Man City home and away, and a weakness for milk chocolate cookies