Apple is in dire need to reformulate the iPhone. Its main product is suffering from slow sales, thanks to high prices, underwhelming features, and the simple fact that every other phone looks like Apple.
And early looks at what Apple is allegedly preparing for 2019 show an iterative design. The biggest aesthetic difference could be three cameras on one of the models.
It’s pretty — but nothing new. In reality, its going back to the iPhone 4 and iPhone 5 hard-edged language. The simplicity and elegance of that design is still unmatched. And it’s definitely different from every other phone now in the market — but it’s hardly a groundbreaking “OMG I NEED ONE OF THOSE” design.
With Chinese manufacturers pushing the design envelope, Apple may need something bigger — a design even more spectacular than the rumored seamless Vivo Apex 2019, which may become the prettiest phone of the year.
Sadly, it seems that 2019 will not bring a new phone, just an iterative evolution of the current one that may look ugly, after all. We will have to wait to 2020 for that.