A currently pending proposal aims to limit data roaming cost to 0.50 Euros (about $0.66) for every megabyte beginning in July of this year. By mid-2014, the cost should drop to 0.20 Euros or about $0.25. Also affected is the maximum cost of text messages which is proposed to be reduced to 0.07 Euros ($0.08) in July and to 0.05 Euros ($0.06) in 2014, according to a report by golem.de
Data cost in the U.S. is typically substantially higher. For example, AT&T charges $0.0195 per KB internationally (50 countries are covered), which means that customers are paying $19.99 per MB of data outside the U.S. and Canada. AT&T also charges $0.50 for text messages sent outside the U.S. and $0.20 for messages that are received from senders outside the U.S. Picture messages are priced at $1.30 and $0.30, respectively.
The EU proposal argues that data mobility has become a commodity and that prices for data roaming have to drop faster than they currently do.