Pann says that Intel originally thought the netbook would be for emerging markets and younger kids and while that’s true to an extent, the majority of sales are coming from Western Europe and North America from people who just want to “grab and go” with a notebook. Pann went on to say that anyone who has used one of these will realize it’s not something you use all the time.
"If you’ve ever used a Netbook and used a 10-inch screen size—it’s fine for an hour. It’s not something you’re going to use day in and day out."
For a company that supplies the Atom processor to nearly every company that takes it upon itself to poop out a netbook (including that one light bulb company), taken out of context this comments could raise a few eyebrows, and sure, “fine for an hour” isn’t the nicest thing you could say about netbooks. However, we don’t think that Penn has said anything that everyone else didn’t think already.
Yes, to started with you had the OLPC, a computer designed for kids in developing nations. Purely educational, the intended market was not your traveling businessman or your university student. Similarly, it was not aimed at people who wanted something they could use while they hang out at the pool during their vacation. However, to say Intel is rethinking the netbook doesn’t mean the company is about to trash the idea completely because at the end of the day, it’s still making buckets of money from the processor everyone wants to use.
An interesting side note though, despite Pann’s comments about the netbook not being as successful in the market the company thought, Intel’s Classmate PC is walking all over the OLPC in terms of sales, so perhaps all is not lost for Intel in terms of the emerging markets/younger children demographic.