RIM CEO Says We Don't Need Apps for the Web
Apple’s decision to launch an application store for iPhone and iPod touch users was mimicked by many across the industry; Google, RIM, Nokia, Palm, LG, Microsoft and Intel have all followed Apple’s lead and launched their own stores. Though Apple is no longer alone in its app store endeavors, the company still leads in terms of the number of applications available to users and often talks about the advantages of having such a massive catalog of apps available to users.
However, while many have followed Apple into the mobile apps market, not all place such importance on applications. The Telegraph reports that during a talk at the Web 2.0 summit last week, RIM CEO Jim Balsillie told members of the audience that RIM feels apps are not the be all and end all when it comes to mobile web.
"We believe that you can bring the mobile to the web," he said. "You don’t need to go through some kind of software development kit. That’s the core part of our message. You can use your existing development environment."
Balsillie went on to say that though he recognized that apps do play a role in the mobile experience, they might not be so important for mobile web.
"There’s still a role for apps, but can you use your existing content? Can you use your existing web assets? Do you need a set of proprietary tools to bring existing assets on to a device, or can you use known tools that you use for creating websites?"
Balsillie's remarks come as RIM prepares to launch its PlayBook tablet early next year.
Source: The Telegraph