Amazon October Prime Day 2024 — here’s 45 top deals I’d get on OLED TVs, Ring, Blink and more

Prime Big Deal Days 2024

Prime Big Deal Days 2024

(Image credit: Amazon)

Staff-picked deals:
1. Quick Links
2. Top deals now
3. Apparel
4. TVs
5. Apple
6. Appliances
7. Smart home
8. Gaming
9. Mattresses
10. Headphones

Amazon's Prime Big Deal Days (AKA “October Prime Day”) has arrived and will be running across the retailer for the next 48 hours. No matter what you’re planning to buy, there’s a solid chance you’ll find it at a discount in Amazon’s autumn deals fest.

Keep your eyes out for discounted Apple gear, OLED TVs, apparel, headphones and more. We’re also likely to see huge price crashes on Amazon devices like Fire TV Sticks, Echo Dots and more. There will be many deals on the mediocre side, too, but I’ll be by your side with three years of experience covering Prime Day sales for Tom’s Guide to sort the bad deals from the cream of the crop.

Make sure not to miss this LG C4 OLED 4K TV sale from £889. This is one of the best OLED TVs you can get, and now’s your chance to score one for less than £900. And you don’t need to stick to Amazon to get the best deals — several of the best mattresses can be found on sale.

Stay tuned to Tom’s Guide to see all the best October Prime Day deals. And check out the best Amazon promo codes for more ways to save. 

Best early Prime Big Deal Days sales

Quick Links

Editor's Choice

Adidas sale: deals from £8 @ AmazonPrice check: deals from £6 @ Adidas

Adidas sale: deals from £8 @ Amazon
From hoodies to sneakers to socks, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discounts, deals start as low as £8. Note that the Adidas Store is also offering a members-only sale (it's free to join) with similar prices on different styles.
Price check: deals from £6 @ Adidas

Fire TV Stick: was £44 now £16 @ Amazon

Fire TV Stick: was £44 now £16 @ Amazon
The standard Fire TV Stick has been surpassed by its 4K predecessors, but it is still a very capable streaming device for shoppers on a strict budget. If you don't have a 4K television, it offers instant access to all your favorite streaming services and a voice-controlled remote. In our Fire TV Stick review, we said it's good for anyone looking for a reliable, fast, easy-to-use streaming player that also doubles as an Alexa-enabled remote.

Switch games: deals from £19 @ Amazon
Price check: from £19 @ Argos | from £19 @ Currys

Switch games: deals from £19 @ Amazon
Amazon has Switch games on sale starting from £19. The sale includes titles such as Overcooked, Mario + Rabbids Kingdom Battle, Super Mario Bros Wonder and more. Note Currys and Argos have similar sales on with different titles.
Price check: from £19 @ Argos | from £19 @ Currys

Crocs Classic Clogs: was £44 now from £23 @ Amazon

Crocs Classic Clogs: was £44 now from £23 @ Amazon
Some of the most comfortable footwear on the planet can now be yours starting from just £23. This classic Crocs style is made of lightweight, durable Croslite foam and their molded soles cradle your feet. Whether you're running errands or relaxing at home, these Crocs will be your best friend. Note: Prices vary by your choice of size and color.

Ring Battery Video Doorbell: was £99 now £59 @ Amazon

Ring Battery Video Doorbell: was £99 now £59 @ Amazon
The wireless Ring Video Doorbell comes with 1080p video recording, motion detection, and night vision. It's also got a rechargeable battery and can be installed without much hassle. In our review, we called it the best video doorbell you can get for under $100.

TV sale: deals from £115 @ AmazonPrice check: from £89 @ Currys | from £119 @ Argos

TV sale: deals from £115 @ Amazon
Amazon has smart TVs on sale for as low as £115. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. Note that Currys and Argos are holding similar sales.
Price check: from £89 @ Currys | from £119 @ Argos

LG 42" C4 4K OLED TV: was £1,399 now £899 @ Amazon

LG 42" C4 4K OLED TV: was £1,399 now £899 @ Amazon
The C4 is LG's new flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV hands-on review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range.

Apparel

Amazon Essentials apparel: deals from £8 @ Amazon

Amazon Essentials apparel: deals from £8 @ Amazon
Amazon is knocking up to 50% off its line of Amazon Essentials apparel. The sale includes men's and women's shorts, sweatshirts, jogger pants, t-shirts and more. There are also discounts on kids and baby clothing.

Adidas sale: deals from £8 @ AmazonPrice check: deals from £6 @ Adidas

Adidas sale: deals from £8 @ Amazon
From hoodies to sneakers to socks, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discounts, deals start as low as £8. Note that the Adidas Store is also offering a members-only sale (it's free to join) with similar prices on different styles.
Price check: deals from £6 @ Adidas

Lululemon: apparel from £9 @ Lululemon

Lululemon: apparel from £9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from £9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.

Skechers: deals from £17 @ Amazon

Skechers: deals from £17 @ Amazon
Skechers sneakers and apparel are on sale from £17 at Amazon. The sale includes some of the best Skechers, like the Skechers Women's Sketch Lite Pro Perfect Time Sneakers on sale from £42. However, note that prices vary by your choice of size and color.

Regatta Packable Jacket (Men's): was £49 now from £20 @ Amazon

Regatta Packable Jacket (Men's): was £49 now from £20 @ Amazon
Save up to 60% off this excellent Regatta men's rain jacket. It's made of breathable fabric that'll keep you nice and dry, even when the weather turns. There's even a stuff sack included to pack it away when not in use.

Hey Dude sale: deals from £18 @ Amazon

Hey Dude sale: deals from £18 @ Amazon
Hey Dude is currently offering discounts on select shoe styles from its collection. From slip ons to flip flops, snag a a pair of Hey Dudes starting at the unbeatable price of £18. However, note that prices vary based on your choice of size and color.

The North Face: deals from £19 @ Amazon

The North Face: deals from £19 @ Amazon
The North Face is a brand renowned for making high-quality apparel and equipment for all types of outdoor activity — in every type of season. Right now, you can get up to 30% off select new styles that you won't want to miss.

Crocs Classic Clogs: was £44 now from £23 @ Amazon

Crocs Classic Clogs: was £44 now from £23 @ Amazon
Some of the most comfortable footwear on the planet can now be yours starting from just £23. This classic Crocs style is made of lightweight, durable Croslite foam and their molded soles cradle your feet. Whether you're running errands or relaxing at home, these Crocs will be your best friend. Note: Prices vary by your choice of size and color.

TVs

TV sale: deals from £115 @ AmazonPrice check: from £89 @ Currys | from £119 @ Argos

TV sale: deals from £115 @ Amazon
Amazon has smart TVs on sale for as low as £115. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. Note that Currys and Argos are holding similar sales.
Price check: from £89 @ Currys | from £119 @ Argos

Hisense 55" U6N Mini-LED 4K TV: was £999 now £699 @ Amazon

Hisense 55" U6N Mini-LED 4K TV: was £999 now £699 @ Amazon
This new budget-friendly TV from Hisense could take the crown for the best value TV in 2024. As the successor to the Hisense U6K, it delivers a Mini-LED display with great color and contrast at an incredible price. It comes with Dolby Vision, HDR 10+, HDR 10 and HLG support, a 60Hz refresh rate and Chromecast/Apple AirPlay.

LG 42" C4 4K OLED TV: was £1,399 now £889 @ Amazon

LG 42" C4 4K OLED TV: was £1,399 now £889 @ Amazon
The C4 is LG's new flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV hands-on review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range.

LG 55" B4 4K OLED TV: was £1,599 now £999 @ Amazon

LG 55" B4 4K OLED TV: was £1,599 now £999 @ Amazon
The B4 is LG's entry-level OLED TV model for 2024. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster, and Game Optimizer Mode.

Apple

iPhone 16: £799 @ Amazon

iPhone 16: £799 @ Amazon
The new iPhone has a 6.1-inch display with a 60Hz refresh rate and features Apple’s A18 chip. In terms of cameras, you get 48MP main (f/1.6) with 2x optical quality zoom, 12MP ultrawide (f/2.2) and 12MP selfie lenses. Our iPhone 16 review said this is one of the best iPhones for including iPhone Pro-like features at a lower price.

Apple iPad 10th Gen (WiFi/64GB): was £499 now £319 @ Amazon

Apple iPad 10th Gen (WiFi/64GB): was £499 now £319 @ Amazon
The 10th generation of the standard iPad delivers, as we said in our iPad 10th Gen review, almost everything you could want in a modern tablet, including a bigger display than its predecessor, beautiful design, a speedy A14 Bionic chip and USB-C charging.

Appliances

iRobot Braava jet m6: was £699 now £599 @ Amazon

iRobot Braava jet m6: was £699 now £599 @ Amazon
The best robot mop we've tested is currently on sale at Amazon. In our Braava jet m6 review, we found this device was the best at cleaning up spills and stains on our floor. It also works with the Roomba S9 and i7—once they finish vacuuming, they can tell the m6 to start mopping. Note: this sold for £399 before Prime Day.

Smart home

Fire TV Stick: was £44 now £16 @ Amazon

Fire TV Stick: was £44 now £16 @ Amazon
The standard Fire TV Stick has been surpassed by its 4K predecessors, but it is still a very capable streaming device for shoppers on a strict budget. If you don't have a 4K television, it offers instant access to all your favorite streaming services and a voice-controlled remote. In our Fire TV Stick review, we said it's good for anyone looking for a reliable, fast, easy-to-use streaming player that also doubles as an Alexa-enabled remote.

Echo Pop: was £44 now £19 @ Amazon

Echo Pop: was £44 now £19 @ Amazon
This is the most affordable Alexa speaker Amazon sells, and it’s now been slashed to an even lower price. In our Echo Pop review, we were impressed by the speaker's sound for its small size. It lacks the temperature and motion sensors of the Echo Dot, but the Echo Pop still allows you to set timers, control your other smart home devices and more.

Blink Mini 2: was £34 now £20 @ Amazon

Blink Mini 2: was £34 now £20 @ Amazon
The Blink Mini 2 is Blink's new indoor and outdoor security camera. It's weatherproof and comes with several useful features like color night vision, person detection and an easy-to-use companion app. We noted in our Blink Mini 2 review that it didn't have the best sound quality, but if you want a cheap security camera with Alexa integration, you can't go wrong here.

Echo Dot (5th Gen): was £54 now £22 @ Amazon

Echo Dot (5th Gen): was £54 now £22 @ Amazon
The 5th-Gen Echo Dot is one of the best Alexa speakers you can buy in terms of value. It features crisp, full sound with built-in Eero for better Wi-Fi coverage. There's also a room temperature sensor that can initiate certain Alexa smart home routines when your climate gets too cold or hot. 

Fire TV Stick 4K (2023): was £59 now £39 @ Amazon

Fire TV Stick 4K (2023): was £59 now £39 @ Amazon
The new Fire TV Stick 4K  (2023) sports an upgraded 1.7GHz quad-core processor that's 30% more powerful than the previous model. It also offers Wi-Fi 6 support and a Live TV guide button. Other features include Dolby Vision/HDR10/HDR10+/HLG support on the video front and Dolby Digital Plus/Dolby Atmos support on the audio side. In our Amazon Fire TV Stick 4K (2nd gen) review, we called it a good streaming option, especially when it is on sale.

Echo Spot 2024: was £79 now £44 @ Amazon

Echo Spot 2024: was £79 now £44 @ Amazon
The new Echo Spot (2024) is a cross between the Echo Dot and Echo Show. It lacks a camera but sports a small basic LCD that displays the time, weather, album cover art and smart home controls. In our Amazon Echo Spot review, we said it sits somewhere between the Echo Dot with Clock and the Echo Show 5, offering an excellent middle ground for those who want a smart speaker for their bedside with limited distractions. 

Ring Battery Video Doorbell: was £99 now £59 @ Amazon

Ring Battery Video Doorbell: was £99 now £59 @ Amazon
The wireless Ring Video Doorbell comes with 1080p video recording, motion detection, and night vision. It's also got a rechargeable battery and can be installed without much hassle. In our review, we called it the best video doorbell you can get for under $100.

Ring Video Doorbell review: (★★★★☆, Editor's Choice)

Blink Outdoor 2-pack (3rd Gen): was £154 now £61 @ Amazon

Blink Outdoor 2-pack (3rd Gen): was £154 now £61 @ Amazon
What's better than one budget outdoor camera on sale? How about two for a £61 — a savings of 60%. If you have more than one area to cover, you should check out this sale. Our Blink Outdoor 3rd Gen review praised its video quality, long battery life and affordable price. 

Eero 6 Mesh WiFi Router: was £99 now £64 @ Amazon

Eero 6 Mesh WiFi Router: was £99 now £64 @ Amazon
As we said in our Eero mesh router review, this device delivers reliable WiFi coverage across your whole home at a reasonable price. It's easy to set up and the router has a small footprint, making it easy to blend into the rest of your home decor. 

Ring Spotlight Cam Plus: was £149 now £99 @ Amazon

Ring Spotlight Cam Plus: was £149 now £99 @ Amazon
The Ring Spotlight Cam Plus is a security camera and spotlight in one. It records 1080p HD video, features Two-Way Talk and can record color video at night. The camera and light can be set to automatically activate during motion events, helping keep your home safe.

Gaming

Switch games: deals from £19 @ Amazon
Price check: from £19 @ Argos | from £19 @ Currys

Switch games: deals from £19 @ Amazon
Amazon has Switch games on sale starting from £19. The sale includes titles such as Overcooked, Mario + Rabbids Kingdom Battle, Super Mario Bros Wonder and more. Note Currys and Argos have similar sales on with different titles.
Price check: from £19 @ Argos | from £19 @ Currys

PS5 Game Sale: deals from £24 @ Amazon
Price check: from £16 @ Currys

PS5 Game Sale: deals from £24 @ Amazon
Shop some of the best PS5 games in Amazon's sale. Discounted titles include Silent Hill 2, Astro Bot, Uncharted, Star Wars and more. Note that Currys has a similar sale on with different titles.
Price check: from £16 @ Currys

Mattresses

Nectar Memory Foam Mattress: was £475 now £349 @ AmazonPrice check: £349 @ Nectar

Nectar Memory Foam Mattress: was £475 now £349 @ Amazon
While it suits most sleeping positions, the Nectar Memory Foam is ideal for back and stomach sleeping thanks to its medium-firm feel. The memory foam is breathable and regulates temperature well (though it won't cool down those who sleep especially hot). Our Nectar Memory Foam review also found it a little too firm for lightweight side sleepers, but couples, back and stomach sleepers will enjoy its supportive feel.
Price check: £349 @ Nectar

Dormeo Octasmart Hybrid Plus Mattress: was £599 now £248 @ Amazon

Dormeo Octasmart Hybrid Plus Mattress: was £599 now £248 @ Amazon
Best for people woken by pain and being too warm, the Octasmart Hybrid Plus is a cooling mattress that uses a layer of springs for breathability and contouring memory foam for pressure relief across back hip and shoulders. It's ideal for side sleepers wanting to melt away pressure points. Dormeo's Octavent Air System also adds some extra coolness, turning the heat down by 3 degrees. This deal is for a single size mattress.

DreamCloud Luxury Hybrid Mattress: was £949 now from£499 @ DreamCloud

DreamCloud Luxury Hybrid Mattress: was £949 now from £499 @ DreamCloud
The UK DreamCloud Luxury Hybrid is a 28cm-tall mattress with 15cm pocket springs for bounce and airflow, as well as a layer of memory foam for custom support. It's designed to suit all sleep styles and comes with a full year's sleep trial and a forever warranty. A double drops to £649 in-cart after discount. See how we got on with it in our DreamCloud Luxury Hybrid mattress review. Note: this sold for £409 earlier this month.

Simba Hybrid Pro Mattress: was £1,349 now from £1,092 @ Simba

Simba Hybrid Pro Mattress: was £1,349 now from £1,092 @ Simba
Simba's Hybrid Pro Mattress includes a natural wool top layer for temperature regulation, and a double spring layer with 4,800 titanium Aerocoil springs for body alignment and pressure relief. In addition to the breathable top cover, the bed incorporates Simbatex foam technology which increases elasticity and cushioning and promotes airflow. The infused graphite with its heat dissipating properties further helps in keeping you cool and fresh throughout the night. The mattress also has great edge support thanks to the SupportCore base with 1,000 pocketed springs.

Headphones

Sony WF-C500 was £90 now £44 @ Amazon
Price check: £55 @ Currys

Sony WF-C500 was £90 now £44 @ Amazon
These rank top in our best wireless earbuds under $100. There's no ANC, but our Sony WF-C500 review said that music sounds punchy, and there's full EQ control via the awesome Sony Connect Headphones app. Battery life runs to 10 hours, with 20 hours from the charging case.
Price check: £55 @ Currys

Sony WH-1000XM4:was £349 now £199 @ Amazon

Sony WH-1000XM4: was £349 now £199 @ Amazon
Our Sony WH-1000XM4 review found these headphones offered great performance, superior comfort and had impressive battery life of up to 38 hours playback. Despite being superseded by the Sony WH-1000XM5, they continue to rank as one of the most popular over-ear ANC designs on the market. Save big right now.

Sennheiser Momentum 4: was £379 now £229 @ Amazon

Sennheiser Momentum 4: was £379 now £229 @ Amazon
The Sennheiser Momentum 4 have the best battery life of any ANC headphones we've tested. They last up to 60 hours of playtime with ANC enabled, which is incredible. They also offer excellent sound quality, effective ANC and a robust design.

Bose QuietComfort Ultra: was £429 now £329 @ Amazon

Bose QuietComfort Ultra: was £429 now £329 @ Amazon
These headphones bring clear sound quality, spatial audio, and high-end comfort that makes them well worth the money. In our Bose QC Ultra Headphones review, we said they replace the Bose 700 as the new flagship model, and combine class-leading ANC with intuitive features and universal spatial audio to deliver one of the most engaging, peaceful listening experiences money can buy.

Wearables

Pixel Watch 2: was £349 now £239 @ Amazon

Pixel Watch 2: was £349 now £239 @ Amazon
The Google Pixel Watch features an AMOLED screen, Wear OS by Google, and Fitbit fitness tracking. It's also water and scratch-resistant and can track your heart rate, monitor your sleep, and track your heart rhythm with ECG. In our Pixel Watch 2 review, we said when it comes to Android smartwatches, there are none that are as comprehensively integrated with the Google ecosystem as the Pixel Watch 2.

Garmin Fenix 7: was £499 now £409 @ Amazon

Garmin Fenix 7: was £499 now £409 @ Amazon
The Garmin Fenix 7 is a rugged touch-screen watch designed for outdoor activities. This is a large, heavy watch, so this isn't the watch for you if you prefer a sleeker design. But the Garmin Fenix 7 does have plenty of storage, great battery life and water resistance up to 100 meters. Our Garmin Fenix 7 review praised its useful touchscreen and new training modes.

What is Prime Big Deal Days? 

Prime Big Deal Days 2024

(Image credit: Amazon)

Prime Big Deal Days is a sales event held by Amazon in October. Similar to its Prime Day sale (held in July) Amazon discounts a huge range of items, reserving some deals for users with Amazon Prime memberships. Because of the similarities between the two sales events, some people refer to Amazon Prime Big Deal Days as "October Prime Day".

Whether you're looking to buy a TV, pair of headphones, air fryer, laptop or stock up on essentials, you're likely to find good discounts during October Prime Day. This goes especially for devices made by Amazon, like Fire TV Sticks and Echo Dot smart speakers.

When is Prime Big Deal Days?  

Amazon Prime Big Deal Days starts on Tuesday, October 8, 2024 and run until the next day, October 9, 2024. It's possible that some deals will show up early or stick around after the event, but if you see what you're looking for, we'd recommend pulling the trigger as early as possible.

Do I need Amazon Prime?  

In order to access the full range of deals during Prime Big Deal Days you will need an Amazon Prime subscription. We expect some of the sales to be open to all, but there will almost certainly be a selection of deals that are only available to those with a Prime account. If you want to partake without paying for a Prime account, You can sign up for a free Amazon Prime 30-day trial.

Millie Davis-Williams

Millie is a Deals writer at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.