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Amazon Black Friday deals 2021 — sales to expect

Amazon Black Friday deals
(Image credit: Shutterstock)

Amazon Black Friday deals are starting early this year. The online giant kicked the month off with a series of deals called the Amazon Epic Daily Deals event. These holiday-themed deals are made for consumers who want to get a jump start on their holiday shopping. 

Keep in mind, these aren't official Black Friday deals, but they're a small window into what we can expect from Amazon Black Friday deals later next month. While not all of this week's deals are truly "epic," there are some deals worth noting. So far, we've seen the iPad Air on sale for $489 (lowest price ever), up to 30% off furniture, and Fire Tablets from $39. 

So we're rounding up the best early Amazon Black Friday deals you can get right now. Plus, make sure to follow our Amazon deals coverage for even more discounts. 

Amazon Black Friday — deals you can get now

Amazon Devices

Amazon Echo Dot 3rd Gen: was $39 now $24 @ Amazon
The 3rd Gen Echo Dot is the ultimate affordable smart speaker for all things Alexa, allowing you to ask questions, control your smart home and enjoy music with a quick voice command. The speaker is now on sale for $24.99, which is just $5 shy of last year's price low. View Deal

Echo Dot (4th Gen): was $49 now $34 @ Amazon
The new 4th-gen Amazon Echo is the best smart speaker you'll find for less than $100. In addition to its new orb-like shape, it packs a host of new features — such as a built-in Zigbee hub — that makes the new Echo the foundation of your smart home devices. View Deal

Echo Show 5 (1st Gen): was $79 now $44 @ Amazon
The Echo Show 5 is a compact smart display with a 5.5-inch screen that's perfect for checking the weather, managing to-do lists, or making video calls. It's now on sale for $44.99, which is its lowest price of the year. View Deal

Amazon Echo Show 8 (2021): was $129 now $99 @ Amazon
Editor's Choice deal: The new Echo Show 8 is the best Alexa smart display for budget-minded shoppers. It upgrades its predecessor's 1MP camera with a 13MP lens. The new camera also has a wide-angle lens that can center you when you're on video calls. View Deal

Amazon Halo: was $99 now $84 @ Amazon
Part fitness tracker, part fitness service — Amazon Halo is a display-less band that tracks your heart rate, steps, calories burned, and renders 3D scans of your body to determine your body fat percentage. The band also has built-in mics that analyze the tone of your voice. It comes with 6 free months of fitness services that auto-renew at $3.99/month for the full suite. (You can also opt to cancel the service). View Deal

Kindle Paperwhite: was $129 now $94 @ Amazon
The water-resistant Kindle Paperwhite features a 6-inch, anti-glare flush-to-screen display, a 5 LED front light, and 8GB of storage. Now $35 off and bundled with 3-months of Kindle Unlimited, it's one of the best Kindle deals you can get. (It's just $10 shy of last year's price low). View Deal

Home Furnishings

Living room furniture: up to 30% off @ Amazon
As part of the early Amazon Black Friday deals event — Amazon is taking up to 30% off select living room furniture. The sale includes coffee tables, sofas, recliners, tables, and bookshelves. View Deal

Leather executive chairs: deals from $49 @ Amazon
Upgrade your home office with a new office chair. As part of the latest Amazon Black Friday sales, Amazon has a wide range of office chairs on sale with prices starting as low as $49. The sale includes ergonomic chairs as well as stools. View Deal

Tuft & Needle Nod Mattress: was $275 now $247 @ Amazon
Amazon has the Tuft & Needle Nod mattress on sale for just $247. This is the manufacturer's most affordable mattress. The Nod mattress features their proprietary adaptive foam for the most comfortable night's sleep possible. View Deal

Holiday decor: from $14 @ Amazon
Deck the halls with an artificial Xmas tree. Amazon Black Friday deals are knocking up to 55% off select artificial trees. For instance, you can get the 2-foot National Tree Company Artificial Mini Christmas Tree for just $48 (was $79; pictured). View Deal


Marvel’s Spider-Man: was $39 now $34 @ Amazon
Marvel’s Spider-Man: Game of the Year Edition includes both the base Spider-Man game and its excellent The City That Never Sleeps DLC. You play as Spider-Man in a story-driven open-world superhero game, which puts a whole new spin on classic characters from the comics. It’s a steal at $34.View Deal

Assassin's Creed Valhalla: was $59 now $29 @ Amazon
Lead epic Viking raids against Saxon troops and fortresses in Assassin's Creed Valhalla. You can get the game now from Amazon for just $29.View Deal

Razer Kraken Gaming Headset: was $79 now $59 @ Amazon
This top Razer gaming headset packs gel-infused ear cushions and a noise-isolating microphone to keep you comfortable and on top of your game for hours on end. It's currently $20 off and comes PS5-ready.View Deal

Logitech G604 Gaming Mouse: was $99 now $81 @ Amazon
If you play MMOs, MOBAs, or other gaming genres where you need a ton of commands at the tip of your thumb — the Logitech G604 is the mouse you want. And at an $18 discount, the G604 is a no-brainer. It's comfortable to use, plays well across the board, and it can connect via USB dongle and Bluetooth.View Deal

Acer XB270H: was $499 now $379 @ Amazon
The Acer XB271H is a 1080p gaming monitor with a robust color palette and a 144 Hz refresh rate. That means you'll be able to run games with frame rates well in excess of 100 frames per second. We especially like that you can orient it vertically.View Deal


AirPods: was $159 now $119 @ Amazon
Amazon has the Apple AirPods with standard charging case on sale for $119. That's just $20 shy of their all-time price low. These AirPods feature Apple's H1 chip for fast wireless connectivity with Apple devices. View Deal

AirPods w/ Wireless Case: was $199 now $159 @ Amazon
For a limited time, you can get the AirPods with Wireless Charging Case for just $159 at Amazon. They come with a Qi-compatible case that allows for wire-free charging. View Deal

Apple AirPods Pro: was $249 now $197 @ Amazon
Apple's best-selling, in-ear wireless headphones are on sale and ready to ship. Currently, Amazon has them on sale for $197, which is their lowest price right now. They're IPX4 certified and offer active noise cancellation for the most immersive sound experience. However, they hit $169 last holiday season and could be $10 to $20 cheaper this year. View Deal


Keurig K-Slim Coffee Maker: was $119 now $79 @ Amazon
This compact coffee machine can serve up to 12 ounces of coffee at a time using one of Keurig's pods. However it's still large enough to fit a travel cup underneath if you need to make your drink to go. It's $40 off for a limited time only, so make sure to grab yours while it's on sale. View Deal

Ninja 4qt Air Fryer: was $119 now $99 @ Amazon
This Ninja air fryer lets you fry and dehydrate foods to create quick snacks. The 4qt air fryer may not have a huge capacity, but it's extremely powerful. It's currently on sale at Amazon.View Deal

Vitamix A3500 Ascent Series Smart Blender: was $699 now $524 @ Amazon
This early deal takes a generous 25% off this premium Vitamix blender. It comes with five settings including smoothies, hot soups, dips and spreads, frozen desserts and self-cleaning. It can also connect with the Vitamix Perfect Blend app, which gives you access to over 500 recipes.View Deal

Toys for Kids

Hasbro: up to 45% off Hasbro toys @ Amazon
It's never too early to shop for Christmas. Amazon is taking up to 45% off select Hasbro toys. For instance, you can get the ​Pixar Alien Remix Characters 3-Pack for just $9. That's 46% off and their lowest price to date. It includes three Pixar characters from Toy Story, Brave, and The Incredibles disguised as alien figures.View Deal

Echo Dot for Kids (4th gen): was $59 now $39 @Amazon
Little ones are becoming more tech savvy every day, and it's never too early to treat your kid with an adorable Echo Dot disguised as either a panda or a tiger. Not only will this make a great addition to your child's bedroom, it's also designed to read bedtime stories from Disney, Warner Bros., DreamWorks, and others (with parental controls, of course). It's just $5 shy of its all-time low. View Deal

Fire 7 Kids Tablet: was $99 now $59 @ Amazon
Black Friday cheap:
The Fire 7 Kids Edition tablet features a 7-inch display, 1.3GHz quad-core CPU, 1GB of RAM, and 32GB of storage. More importantly, it also comes with a 2-year worry-free warranty and protective case. It's now at the same price it was last November. View Deal

Crayola Markers: up to 30% off @ Amazon
A perfect stocking stuffer, Amazon is taking up to 30% off a wide selection of Crayola markers. You can get these Crayola Fine Line Markers on sale for just $6.9 (pictured; 30% off). View Deal

Amazon Black Friday deals — what to expect in 2021

The official Amazon Black Friday deals will likely start the week before Thanksgiving. For the last few years, Amazon has kicked off the holiday season with its Amazon Black Friday Deals Week event. The event typically starts the Friday before Black Friday. The week-long event offers deals on everything from Alexa devices to winter apparel. A few sales from last year included: 

  • 40% off Ninja kitchen appliances
  • $10 off Xbox controllers
  • 25% off 75-inch 4K TVs
  • 20% off select gift cards from Gap, Petco, H&M
  • 40% off Calvin Klein apparel 
  • Alexa devices from $17
Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.