Peloton will now sell on Amazon, complete with free delivery and assembly

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Peloton Bike review
(Image credit: Peloton)

Peloton’s high-end fitness products will finally be available to buy on Amazon, breaking the company's previous approach of only selling products through its own channels.

The fitness darling of the pandemic will now sell its Bike, Guide, accessories, and apparel on Amazon U.S., and all with free delivery and assembly, too. Peloton’s stock duly shot up 20% yesterday — its biggest one-day jump in more than six months.

A photo of someone using the Peloton Guide in their living room

(Image credit: Peloton)

Peloton’s Amazon store will sell the Bike for $1,445, and the Guide for $295. Both of these products are currently available for the same price from Peloton directly, but on Amazon they come with guaranteed in-home delivery at no additional cost to consumers — whereas in January, Peloton added an extra $250-$350 to the price of all of its products for home delivery. 

No word as to whether the new Peloton Row will eventually become available on Amazon when it's available later this year.

On Amazon, you’re also likely to receive the product faster (right now I can get next-day delivery on a Bike to Brooklyn), and you’ll be able to buy, say, a pair of Bike shoes and some shorts with no delivery fee. That's another benefit of the change, as Peloton’s products and apparel sites are separate, meaning you’d pay delivery on both if ordering directly.

“Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand,” Kevin Cornils, Peloton Chief Commercial Officer, said in a statement. “We want to meet consumers where they are, and they are shopping on Amazon. Providing additional opportunities to expose people to Peloton is a clear next step, as we continue to generate excitement for our unparalleled connected fitness experience.”   

At the moment, there’s no word on whether the Peloton Bike+, the Peloton Tread, or the new Peloton Rower, rumored to launch later in the year, will be available on Amazon. 

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Jane McGuire
Jane McGuire
Fitness editor

Jane McGuire is Tom's Guide's Fitness editor, which means she looks after everything fitness related - from running gear to yoga mats. An avid runner, Jane has tested and reviewed fitness products for the past five years, so knows what to look for when finding a good running watch or a pair of shorts with pockets big enough for your smartphone. When she's not pounding the pavements, you'll find Jane striding round the Surrey Hills, taking far too many photos of her puppy.