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Verizon to AT&T: The Truth Hurts, Doesn't It?

The battle of, "I am rubber, you are glue!" rages on between AT&T and Verizon. Verizon this week issued a statement claiming the only reason AT&T is even upset about their commercials is because "the truth hurts."

According to Engadget, documents filed by Verizon in the ongoing legal proceedings between the two read, "AT&T did not file this lawsuit because Verizon's "There's A Map For That" advertisements are untrue; AT&T sued because Verizon's ads are true and the truth hurts."

AT&T's beef is that Verizon's ads do not correctly represent the coverage offered by the largest carrier in the country. According to AT&T, the "there's a map for that" commercials imply that customers can't get any coverage at all outside of areas where 3G connectivity is available. Then again, many (including Verizon) argue that the TV spots are clearly comparing 3G to 3G, and to suggest Verizon compare 3G to 3G+2G is like asking them to compare apples to oranges.

In the most recent documents filed by Verizon, the company says this "apple-to-apples comparison" does nothing but confirm that AT&T has failed to invest adequately in 3G.

"In the final analysis, AT&T seeks emergency relief because Verizon's side-by-side, apples-to-apples comparison of its own 3G coverage with AT&T's confirms what the marketplace has been saying for months: AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business, and the usefulness of its service to smartphone users has suffered accordingly."