iOS 6 Adoption Surges After Google Maps App Launch

Days after Google Maps returned to iOS, the adoption for Apple's latest version of the OS has surged.

Mobile ad exchange MoPub revealed that iOS adoption has increased by 30 percent since Google released its maps app for the mobile platform. MoPub surveys more than 1 billion advertisement impressions on a daily basis, which covers more than 12,000 apps.

"We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available."

After Google launched its Maps app for iOS last week, it recently announced that in its first two days on the App Store, the mapping solution has been downloaded more than 10 million times.

The service, which was originally removed by Apple through iOS 6's introduction, has been the top downloaded app for five consecutive days.


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  • assasin32
    Hopefully Apple takes notice and won't push crappy products onto their customers again.Not holding my breath, but I can only hope.

    From, The guy who likes his Android phone, Chromebook, and Chrome browser.
  • Stevemeister
    y - I switched to Google Maps the moment I was aware it was available - much better than Apple maps and I don't really care about 3D images thank you
  • Stevemeister
    Meant to add - I upgraded to iOS6 on a previous iPhone 4 and regretted it - I moved companies, got a new 4S but delayed upgrading to iOS6 until Google Maps came out.