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iOS 6 Adoption Surges After Google Maps App Launch

Days after Google Maps returned to iOS, the adoption for Apple's latest version of the OS has surged.

Mobile ad exchange MoPub revealed that iOS adoption has increased by 30 percent since Google released its maps app for the mobile platform. MoPub surveys more than 1 billion advertisement impressions on a daily basis, which covers more than 12,000 apps.

"We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available."

After Google launched its Maps app for iOS last week, it recently announced that in its first two days on the App Store, the mapping solution has been downloaded more than 10 million times.

The service, which was originally removed by Apple through iOS 6's introduction, has been the top downloaded app for five consecutive days.

 

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