Building on Ballmer's pitch that phones shouldn't be something you stare at for more than a few minutes, the first ad shows a bunch of people so obviously engrossed in their phones that it's become a problem. The second commercial runs with the same idea but is a little easier to watch. Though the first is more visually pleasing, the second has more talking, more action and more intense music.
Check them out below and let us know what you think! If you knew nothing about phones would this tempt you to go Windows Phone 7 next?