Samsung Galaxy S24 launch date just tipped — and it's even sooner than we thought

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Samsung S24 unveiling set for January 17, according to report

A render of the Galaxy S24 Ultra from the back and front, in white
(Image credit: Technizo Concept)

We’ve previously heard that Samsung plans to bring forward the release of its flagship Galaxy S24 smartphones a month to January 2024. But now, thanks to a report from Korean site SBS Biz, we have a few more details of Samsung's plans as well as a potential date to pencil in your diary: Wednesday, January 17. 

If past form is anything to go by, that means that the phones themselves will be available to buy two weeks later — February 2, if Samsung sticks to a Friday release day.

While the Galaxy S23 family arrived at an event on February 1 last year, Samsung will apparently go two weeks earlier. The site adds that once again, the unveiling will take place in San Francisco, highlighting the US as “Apple’s home market” with the suggestion being that it wants to keep the “iPhone 15 series in check” as well as make up for “sluggish” semiconductor sales performance.

That leaves the 17th as the best early time for Samsung to go — it may not be dramatically earlier than when the S23 premiered, but it’s some way ahead of 2017’s Galaxy S8 which was announced on March 29, and didn’t go on sale until April 21. 

One way of avoiding this? Buying the Samsung Galaxy S24 Ultra, which apparently has the Snapdragon chipset regardless of where you buy it — perhaps because its AI smarts are necessary for the phone’s upcoming camera superpower. 

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Alan Martin
Alan Martin

Freelance contributor Alan has been writing about tech for over a decade, covering phones, drones and everything in between. Previously Deputy Editor of tech site Alphr, his words are found all over the web and in the occasional magazine too. When not weighing up the pros and cons of the latest smartwatch, you'll probably find him tackling his ever-growing games backlog. He also handles all the Wordle coverage on Tom's Guide and has been playing the addictive NYT game for the last several years in an effort to keep his streak forever intact.