Early Prime Day deals live this week — 4K TVs from $99, $249 iPads and more

TCL Q6 4K QLED TV shown on media stand
(Image credit: TCL)

The march to Prime Day has officially started. From now through July 11, Amazon is launching early Prime Day deals with discounts on TVs, kitchen appliances, fashion, and more. 

It's a dizzying amount of deals and it can be confusing because some of the items on sale today could potentially be cheaper on Prime Day. I've been covering retail holidays for over 10 years and Prime Day is no different from any other faux holiday. Yes, there will be plenty of great deals for Prime members, but there will also be plenty of mediocre deals. 

So I'm combing through this week's best early Prime Day sales and rounding up the best deals happening right now. These are deals on devices we've tested or items that are at all-time price lows. 

INIU Portable Charger: was $35 now $17 @ Amazon
If you haven't heard of INIU, we rated it the best portable charger you can buy overall. It offers two USB-A ports, fast device charging, and a sizable battery that can keep your smartphone powered all day long. worth grabbing even at full price, but right now it's just $3 shy of its all-time price low. Check other retailers: $22 @ Walmart

INIU Portable Charger: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FINIU-High-Speed-Flashlight-Powerbank-Compatible%2Fdp%2FB07CZDXDG8%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $35 now $17 @ Amazon
If you haven't heard of INIU, we rated it the <a href="https://www.tomsguide.com/best-picks/best-portable-chargers" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">best portable charger you can buy overall. It offers two USB-A ports, fast device charging, and a sizable battery that can keep your smartphone powered all day long. worth grabbing even at full price, but right now it's just $3 shy of its all-time price low. Check other retailers: <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FINIU-Portable-Charger-10000mAh-Power-Bank-High-Speed-2-USB-Ports-with-Flashlight-Battery-Pack-Ultra-Compact-Slim-Phone-Cha%2F214194322" data-link-merchant="walmart.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$22 @ Walmart

Amazon 43" 4K Omni Fire TV: was $399 now $99 @ Amazon

Amazon 43" 4K Omni Fire TV: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB08T6DZ81T%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $399 now $99 @ Amazon
Prime members can get the Amazon 43-inch 4K Omni Fire TV for just $99, which is the cheapest 4K TV I've ever seen. Note that you'll need to log into your Prime account and request an invite to buy it. (It'll go on sale during Prime Day). The 43-inch Omni Fire TV is the latest TV (released March 22) in Amazon's TV lineup. This new smaller size brings HDR 10/HLG support to a smaller 4K screen for those who can't fit a 50-inch or larger TV into their living room. In our <a href="https://www.tomsguide.com/reviews/amazon-fire-tv-omni" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Amazon Fire TV Omni review, we said it's solid for gaming thanks to its low lag time, but you should only buy it when it's on sale as there are better/cheaper options for your money. However, at $99 — this is an unbeatable deal and only available via Amazon.

Samsung 990 Pro SSD (2TB): was $239 now $179 @ AmazonCheck other retailers: $179 @ Samsung | $179 @ Newegg

Samsung 990 Pro SSD (2TB): <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FSAMSUNG-Expansion-Compatible-Playstation5-MZ-V9P2T0CW%2Fdp%2FB0BHJDY57J%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $239 now $179 @ Amazon
The Samsung 990 Pro SSD (2TB) just crashed to its lowest price ever. This PCIe 4.0 M.2 storage device is PS5 compatible and packs seriously impressive speeds. Samsung's new SSD offers a sequential read speed of 7,450 MB/s and a write speed of 6,900 MB/s, plus it can achieve 1,400K random read input/output operations per second. It also comes with an optional heatsink with RGB lighting, which could come in handy if you're building your own gaming PC with a transparent panel. Check other retailers: <a href="https://shop-links.co/link?publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.samsung.com%2Fus%2Fcomputing%2Fmemory-storage%2Fsolid-state-drives%2F990-pro-w-heatsink-pcie-4-0-nvme-ssd-2tb-mz-v9p2t0cw%2F&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="samsung.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$179 @ Samsung | <a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=44583&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.newegg.com%2Fsamsung-2tb-990-pro-w-heatsink-normal-package%2Fp%2FN82E16820147863" data-link-merchant="newegg.com"" data-link-merchant="samsung.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$179 @ Newegg

iRobot Roomba 621: was $249 now $189 @ Amazon

iRobot Roomba 621: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FiRobot%25C2%25AE-Roomba%25C2%25AE-621-Robot-Vacuum%2Fdp%2FB01MTK7FWC%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $249 now $189 @ Amazon
There aren't a lot of Roombas you can find for under $199. However, Amazon currently has the Roomba 621 on sale for $189. That's just $10 shy of its Black Friday price low. This robot vac can clean up multiple floor surfaces and has the brains to navigate around furniture, stairs, and edges. It also auto-charges on its base after 90 minutes. Note: Amazon is the only retailer offering this model. 

Samsung Galaxy Watch 5: was $279 now $229 @ AmazonCheck other retailers: $229 @ Samsung | $229 @ Best Buy

Samsung Galaxy Watch 5: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FSAMSUNG-Bluetooth-Smartwatch-Improved-Sapphire%2Fdp%2FB0B2J7HGFK%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $279 now $229 @ Amazon
This fifth-generation Galaxy smartwatch boasts a suite of Google Watch OS functionality and extra Samsung features. Benefit from advanced sleep coaching, body composition analysis, daily workout memory and more. In our <a href="https://www.tomsguide.com/reviews/samsung-galaxy-watch-5" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Samsung Galaxy Watch 5 review, we said despite being excellent for fitness, the Watch 5 also performs brilliantly as a smartwatch with longer-lasting battery life and a clean stripped back look in a range of pastel colors. It's $just 10 shy of its all-time price low. Check other retailers: <a href="https://shop-links.co/link?publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.samsung.com%2Fus%2Fbusiness%2Fmobile%2Fwearables%2Fsmartwatches%2Fgalaxy-watch5-40mm-silver-bluetooth-sm-r900nzsaxaa%2F&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="samsung.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$229 @ Samsung | <a href="https://shop-links.co/link?skuId=6510869&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fsamsung-galaxy-watch5-aluminum-smartwatch-40mm-bt-graphite%2F6510869.p%3FskuId%3D6510869&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="samsung.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$229 @ Best Buy

10.2" iPad (WiFi/64GB): was $329 now $249 @ AmazonLowest price!Check other retailers: $329 @ Best Buy | $319 @ B&amp;H Photo

10.2" iPad (WiFi/64GB): <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB09G9CJM1Z%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $329 now $249 @ Amazon
Lowest price! The 10.2-inch iPad features Apple's A13 Bionic CPU, a new 12MP front camera, and 64GB of storage (instead of 32GB like its predecessor). You also get support for Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls. To get this price, click on the on-page digital coupon. Check other retailers: <a href="https://shop-links.co/link?skuId=4901809&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-10-2-inch-ipad-with-wi-fi-64gb-space-gray%2F4901809.p%3FskuId%3D4901809&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$329 @ Best Buy | <a href="https://www.bhphotovideo.com/c/product/1664329-REG/apple_mk2k3ll_a_10_2_ipad_wi_fi_64gb.html?BI=20811&KBID=16572&SID=hawk-custom-tracking" data-link-merchant="bhphotovideo.com"" data-link-merchant="bestbuy.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$319 @ B&H Photo

TCL 55" Q6 4K QLED TV: was $499 now $428 @ AmazonCheck other retailers: $448 @ Walmart | $449 @ Best Buy

TCL 55" Q6 4K QLED TV: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FTCL-75Q650G-Accelerator-Streaming-Television%2Fdp%2FB0C1J5RZD8%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $499 now $428 @ Amazon
The new TCL Q6 4K QLED TV is a budget TV with plenty of great features. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support. Check other retailers: <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FTCL-55-Class-Q-Class-4K-QLED-HDR-Smart-TV-with-Google-TV-55Q650G%2F1809236007" data-link-merchant="walmart.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$448 @ Walmart | <a href="https://shop-links.co/link?skuId=6538125&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Ftcl-55-class-q6-q-class-4k-qled-hdr-smart-tv-with-google-tv%2F6538125.p%3FskuId%3D6538125&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="walmart.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$449 @ Best Buy

Samsung Galaxy S23: was $799 now $699 @ AmazonCheck other retailers: $699 @ Best Buy | free w/ trade-in @ Samsung

Samsung Galaxy S23: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FSAMSUNG-Factory-Unlocked-Smartphone-Adaptive%2Fdp%2FB0BLP2PY6N%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $799 now $699 @ Amazon
The S23 features a 6.1-inch AMOLED 2340 x 1080 display, 120Hz refresh rate, Snapdragon 8 Gen 2 CPU, 8GB of RAM, and 128GB of storage. Rear cameras include a 50MP main, 12MP ultrawide, and 10MP telephoto (3x zoom) accompanied by a 12MP front camera. In our <a href="https://www.tomsguide.com/reviews/samsung-galaxy-s23" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">Samsung Galaxy S23 review we called it a big enough performance boost for other Android phone users to consider Samsung's latest flagship. (Although Galaxy S22 and Galaxy S21 owners may want to hold on the upgrade). Check other retailers: <a href="https://shop-links.co/link?skuId=6455369&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-macbook-pro-14-laptop-m2-pro-chip-16gb-memory-512gb-ssd-latest-model-space-gray%2F6455369.p%3FskuId%3D6455369&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$699 @ Best Buy | <a href="https://shop-links.co/link?publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.samsung.com%2Fus%2Fsmartphones%2Fgalaxy-s23%2Fbuy%2Fgalaxy-s23-128gb-unlocked-sm-s911uliaxaa%2F&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="samsung.com"" data-link-merchant="bestbuy.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">free w/ trade-in @ Samsung

Asus ROG Zephyrus G14:was $1,399 now $799 @ Best BuyCheck other retailers: $1,049 @ Amazon | $1,199 @ Newegg

Asus ROG Zephyrus G14: <a href="https://shop-links.co/link?skuId=6494633&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fasus-rog-zephyrus-14-fhd-144hz-gaming-laptop-amd-ryzen-7-16gb-ddr4-memory-nvidia-geforce-rtx-3060-512gb-pcie-ssd-moonlight-white%2F6494633.p%3FskuId%3D6494633&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $1,399 now $799 @ Best Buy
Amazon isn't the only retailer with Prime Day deals. Rival Best Buy is also offering some killer deals this week. For instance, it has our top favorite gaming laptop — the Asus ROG Zephyrus G14 — on sale at its lowest price to date. This configuration comes sports a 14-inch 1920 x 1080 144Hz display, an Nvidia GeForce RTX 3060 GPU, an AMD Ryzen 7 CPU, 16GB of RAM, and 512GB of SSD storage. In our <a href="https://www.tomsguide.com/reviews/asus-rog-zephyrus-g14" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"">Asus ROG Zephyrus G14 review, we said the Editor's Choice laptop delivers great performance, incredible battery life (11 hours and 32 minutes), and unbeatable portability. Check other retailers: <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FASUS-Zephyrus-Octa-Core-GeForce-Moonlight%2Fdp%2FB0BMPKHFND%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">$1,049 @ Amazon | <a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=44583&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.newegg.com%2Fp%2F2WC-000N-06Z10" data-link-merchant="newegg.com"" data-link-merchant="Amazon US"" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">$1,199 @ Newegg

MacBook Pro 14" (M2 Pro/512GB): was $1,999 now $1,799 @ AmazonLowest price!Check other retailers: $1,899 @ B&amp;H Photo | $1,799 @ Best Buy

MacBook Pro 14" (M2 Pro/512GB): <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB0BSHDVBXZ%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $1,999 now $1,799 @ Amazon
Lowest price! The 2023 MacBook Pro 14-inch packs Apple's new M2 Pro silicon, which outperforms most of today's flagship laptops. (It can also be configured with the M2 Pro Max). In our <a href="https://www.tomsguide.com/reviews/macbook-pro-14-inch-2023" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"">MacBook Pro 14-inch 2023 review, we called it the world's best laptop. It offers an incredible battery life of over 14 hours. The base model includes a 14.2-inch Liquid Retina XDR display (3024 x 1964), M2 Pro 10-core CPU w/ 16-core GPU), 16GB of RAM, and a 512GB SSD. Check other retailers: <a href="https://www.bhphotovideo.com/c/product/1746351-REG/apple_mphe3ll_a_14_macbook_pro_with.html?BI=20811&KBID=16572&SID=hawk-custom-tracking" data-link-merchant="bhphotovideo.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$1,899 @ B&H Photo | <a href="https://shop-links.co/link?skuId=6455369&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-macbook-pro-14-laptop-m2-pro-chip-16gb-memory-512gb-ssd-latest-model-space-gray%2F6455369.p%3FskuId%3D6455369&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" data-link-merchant="bhphotovideo.com"" data-link-merchant="tomsguide.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$1,799 @ Best Buy

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.