Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

By Jeff Parsons Last updated
Apple is reportedly planning a huge reboot of Siri, including a new design and wider implementation, that could be teased at WWDC 2026 in June.

By Jeff Parsons Published
Samsung has confirmed that AirDrop over Quick Share will be arriving on the Galaxy S26 series this week.

By Jeff Parsons Published
The iPhone Fold is widely expected to take the limelight this year, but the iPhone 18 Pro will still have a lot to offer.

By Jeff Parsons Published
Spotify has moved quickly to address a fix that meant paying subscribers were still hearing commercials.

By Jeff Parsons Last updated
Claude users will all be getting double usage credits for the next two weeks, but they will only be able to use them at certain times.

By Jeff Parsons Published
There's a very easy, and very cheap, way to deter rats from coming to your yard and I'll be using it this summer myself.

By Jeff Parsons Published
New Balance has added a new midsole foam to the 1080v15 running shoe, making it a solid choice for daily training.

By Jeff Parsons Published
Sonos has just announced a new pair of speakers, including the affordable Sonos Era 100SL and the all-new portable Sonos Play.

By Jeff Parsons Published
The MacBook Neo is hiding a colorful Easter egg message in plain sight that I only just noticed. Once you see it, you can't unsee it.

By Jeff Parsons Published
IKEA's Ankarlägg smart light can be installed anywhere and doesn't need a smart home hub to work.

By Jeff Parsons Published
Apple has unveiled an all-new pro-level Studio Display XDR monitor alongside an overdue update to its regular Studio Display with both models available to pre-order tomorrow.

By Scott Younker, Jeff Parsons Published
Apple's iPhone 16e follow-up is here with the newer A19 chipset to bring more power and efficiency to the iPhone 17e. Here's all you need to know.

By Jeff Parsons Published
Garmin's latest software release adds advanced fitness, health and connected features to several of its top smartwatches.

By Jeff Parsons Published
The Ellipse is the latest addition to New Balance's running shoe lineup and it's launching on March 5.

By Jeff Parsons Last updated
Some Google TV users are reporting that Gemini's integration has broken the search function by putting it into an infinite loop.

By Jeff Parsons Published
The Vivobarefoot Tracker Textile hiking boots are water-resistant, comfortable and versatile enough to wear to the office as well as on the trail.

By Jeff Parsons Published
We're now accepting submissions for our Best in Show at MWC 2026 Awards and we want to hear from you.

By Jeff Parsons Last updated
The world's first sodium-ion passenger EV can deliver 250 miles of range at temperatures as low as -58°F.

By Jeff Parsons Published
Anthropic's Super Bowl commercial took a subtle aim at ChatGPT and CEO Sam Altman has responded to the attack on X.

By Jeff Parsons Published
Are you a cyclist? Take part in our cycling survey for the chance to win a $300/£250 Amazon voucher!

By Jeff Parsons Published
An analyst claims that Apple could use iPhone NAND storage configurations as a lever to raise prices and offset skyrocketing RAM prices.

By Jeff Parsons Published
Tesla has revealed it will stop production of its Model S and Model Y cars in an effort to shift production focus to its Optimus robots.

By Jeff Parsons Published
Amazon has agreed to a settlement of over $1 billion, which includes contributing $309 million into payouts for affected customers over incorrect refunds.
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