Say goodbye to Google Assistant on Samsung TVs

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Samsung is removing Google Assistant functionality on all compatible TV sets on March 1

The Samsung QN90C Neo QLED TV in a living room.
(Image credit: Samsung)

Google Assistant has scrapped more than a dozen of its more "underutilized" features in the new year, and the culling's latest victim appears to be the best Samsung TVs. Samsung confirmed this week that it's winding down support for the search giant's virtual assistant, and Google Assistant will soon no longer be available on its line of smart TVs, including existing models. 

On a Samsung support page, the company said that, as of March 1, Google Assistant functionality will be removed from all compatible devices:

"Due to a change in Google's policy, Google Assistant will no longer be available on Samsung TVs beginning March 1st, 2024. Check out other options for voice assistants on Samsung TVs."

While Samsung cites a “change in Google’s policy” that prevents continued support for Assistant, it's not entirely clear what the South Korean manufacturer is referring to. Google Assistant is available on just about all Android TV and Google TV products, and beginning in 2020, Samsung announced it was bringing support to its TV sets as well. However, starting last year, Samsung began moving away from Google Assistant, as functionality suddenly disappeared from Samsung's 2023 lineup of smart TVs without explanation. 

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Alyse Stanley
Alyse Stanley
News Editor

Alyse Stanley is a news editor at Tom’s Guide, overseeing weekend coverage and writing about the latest in tech, gaming, and entertainment. Before Tom’s Guide, Alyse worked as an editor for the Washington Post’s sunsetted video game section, Launcher. She previously led Gizmodo’s weekend news desk and has written game reviews and features for outlets like Polygon, Unwinnable, and Rock, Paper, Shotgun. She’s a big fan of horror movies, cartoons, and roller skating. She's also a puzzle fan and can often be found contributing to the NYT Connections coverage on Tom's Guide