Google Assistant has scrapped more than a dozen of its more "underutilized" features in the new year, and the culling's latest victim appears to be the best Samsung TVs. Samsung confirmed this week that it's winding down support for the search giant's virtual assistant, and Google Assistant will soon no longer be available on its line of smart TVs, including existing models.
On a Samsung support page, the company said that, as of March 1, Google Assistant functionality will be removed from all compatible devices:
"Due to a change in Google's policy, Google Assistant will no longer be available on Samsung TVs beginning March 1st, 2024. Check out other options for voice assistants on Samsung TVs."
While Samsung cites a “change in Google’s policy” that prevents continued support for Assistant, it's not entirely clear what the South Korean manufacturer is referring to. Google Assistant is available on just about all Android TV and Google TV products, and beginning in 2020, Samsung announced it was bringing support to its TV sets as well. However, starting last year, Samsung began moving away from Google Assistant, as functionality suddenly disappeared from Samsung's 2023 lineup of smart TVs without explanation.
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