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LG's rollable OLED TV is finally going on sale — if you have $100,000

LG Rollable TV R
(Image credit: LG)

Nearly two years after LG's rollable TV — the LG Signature Series OLED R — made a dazzling debut, it's finally starting to ship out. But there's more than one catch. 

First, the one-of-a-kind OLED is only available for purchase in South Korea, where LG is headquartered. Second, the mesmerizing rollable might be the most expensive standalone electronic ever sold. Seriously, the set costs $100,000.

Nikkei Asia (opens in new tab) delivers the sticker shock, reporting last week that the LG Signature Series OLED R price is "about $100,000." And we thought $60,000 sounded ridiculous when CNET (opens in new tab) said that could be the rollable's starting price. 

Although the set certainly stuns with its 3-millimeter profile, multiple viewing modes and 100-watt sound system, $100,000 is a hefty sum. LG isn't being shy about adding some exclusivity to its lineup; as a result, you probably won't see this rollable TV out in the wild much. 

Perhaps in few years we could see the price for a large-scale flexible OLED come down, or appeal to more users like the new Samsung Galaxy Z Fold 2 does over the somewhat-failed original Samsung Galaxy Fold. Customers want to know what they're buying won't break, and it's hard to look at LG's rollable TV without holding your breath.

LG Signature Series OLED R TV

(Image credit: Future)

Of all the sets in the LG 2020 TV lineup, the Signature Series OLED R is the one we've been looking forward to most. But you can score top-tier models from the brand, like the LG CX OLED, for a fraction of the rollable's cost. 

We can't say those accessible models will make jaws drop like the sight of an OLED screen unfurling upward from an unsuspecting base, but they're some of the best TVS you can actually buy right now. 

Kate Kozuch is an editor at Tom’s Guide covering smartwatches, TVs and everything smart-home related. Kate also appears on Fox News to talk tech trends and runs the Tom's Guide TikTok account (opens in new tab), which you should be following. When she’s not filming tech videos, you can find her on an exercise bike, mastering the NYT Crossword or channeling her inner celebrity chef.