Best Roku Prime Day deals — save big on Roku sticks, soundbars and TVs

The Roku Streaming Stick 4K plugged into an HDMI port with a Tom's Guide Prime Day Deals graphic
(Image credit: Future)

These Prime Day Roku deals are some of the best Prime Big Deal Days deals you'll find. Whether or not you're looking to upgrade your home theater system or just need to give a streaming boost to an older TV, these are probably the best streaming device deals you'll see until we get Black Friday streaming deals.

Right now, there are quite a few good deals on Roku devices, including the Roku Streaming Stick 4K for just $29 at Best Buy. The Roku TV deals aren't quite as impressive as that but they're still worth checking out if you need a new smart TV

So make sure to check out all the best Prime Day Roku deals below if you need to upgrade. And if you're looking for sales on all other tech and products you plan to purchase, make sure to check out our guide to all the top Prime Day deals.

Best Prime Day Roku deals today

Best Prime Day Roku device deals

Roku Express: was $29 now $21 @ Best Buy

Roku Express: <a href="https://shop-links.co/link?skuId=6513641&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2F6513641.p%3FskuId%3D6513641&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $29 now $21 @ Best Buy
Got an older TV in need of an upgrade? Then the Roku Express may be the streaming device for you. In our <a href="https://www.tomsguide.com/reviews/roku-express-2022-review" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"" target="_self">Roku Express 2022 review, this affordable streaming device impressed us with its fast app download and load times. But we only recommend this if you have a TV with 1080p resolution — the Express won't stream in 4K.

Roku Express 4K+: was $39 now $24 @ Best Buy
If you're on a bit of a budget but need to give your 4K TV a smart upgrade, getting the Roku Express 4K+ is a solid option. We recommend spending up to get the Streaming Stick 4K for just $5 more, but in our&nbsp;Roku Express 4K Plus review&nbsp;we still gave it 4 out of 5 stars and found it overall impressive.

If you want an upgrade, you can also snag the Roku Express 4K w/ Voice Remote Pro (was $49 now $34 @ Amazon)

Roku Express 4K+: <a href="https://shop-links.co/link?skuId=6449512&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2F6449512.p%3FskuId%3D6449512&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $39 now $24 @ Best Buy
If you're on a bit of a budget but need to give your 4K TV a smart upgrade, getting the Roku Express 4K+ is a solid option. We recommend spending up to get the Streaming Stick 4K for just $5 more, but in our <a href="https://www.tomsguide.com/reviews/roku-express-4k-plus" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"" target="_self">Roku Express 4K Plus review we still gave it 4 out of 5 stars and found it overall impressive.

If you want an upgrade, you can also snag the Roku Express 4K w/ Voice Remote Pro (<a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB0CGGT9VBD%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $49 now $34 @ Amazon) for a limited time. This gives your remote a programmable button upgrade over the standard Voice Remote.

Roku Streaming Stick 4K: was $49 now $29 @ Best Buy

Roku Streaming Stick 4K: <a href="https://shop-links.co/link?skuId=6479078&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2F6479078.p%3FskuId%3D6479078&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $49 now $29 @ Best Buy
If you're looking to get the <a href="https://www.tomsguide.com/us/best-streaming-players,review-2140.html" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"">best streaming device you want the Roku Streaming Stick 4K. It's not just our favorite Roku device — it's the best streaming stick we've ever tested. In our <a href="https://www.tomsguide.com/reviews/roku-streaming-stick-4k" data-link-merchant="tomsguide.com"" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"" target="_self">Roku Streaming Stick 4K review, we praised the small streaming stick for its excellent 4K streaming quality and its HDR10 and Dolby Vision support. We recommend it over Chromecast and Fire Sticks due to its simpler user experience. 

Best Prime Day Roku soundbar deals

Roku Streambar: was $129 now $99 @ Best Buy

Roku Streambar: <a href="https://shop-links.co/link?skuId=6424779&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2F6424779.p%3FskuId%3D6424779&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $129 now $99 @ Best Buy
The <a href="https://www.tomsguide.com/reviews/roku-streambar" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"">Roku Streambar is great if you want a compact audio solution for your TV that also gives you access to Roku's smart TV user interface. While $99 isn't quite the lowest price we've ever seen for it, the price is still right if you're looking for a good soundbar without breaking the bank.

Best Prime Day Roku TV deals

Roku Select Series HD Roku TV: starting at $99 @ Best Buy

Roku Select Series HD Roku TV: <a href="https://shop-links.co/link?skuId=6536709&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2F6536709.p%3FskuId%3D6536709&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">starting at $99 @ Best Buy
The Select Series is one of two TV product lines made by Roku, and if you're looking for a dirt cheap TV you could do worse. Starting at $99 for the 24-inch model, the Select Series HD isn't going to blow you away with its resolution. It tops out at 720p unless you get the 40-inch Full HD model, and personally, I'd spend a bit more to get a 4K TV. But you do get Roku's smart TV platform at a bargain price, so if that's all you need then this is the deal for you.

Roku Select Series 4K Roku TVstarting at $219 @ Best Buy

Roku Select Series 4K Roku TV: <a href="https://shop-links.co/link?skuId=6536712&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2F6536712.p%3FskuId%3D6536712&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">starting at $219 @ Best Buy
The Roku Select Series 4K models are a bit of an upgrade over their HD counterparts. The 4K models feature HDR 10 Plus/HLG HDR support, Apple HomeKit/Alexa/Google Assistant support and you get four HDMI ports. Starting at just $219 for the 43-inch model, this is one of the best 4K TVs you can get for its price.

Roku Plus Series 4K QLED Roku TV: starting at $379 @ Best Buy

Roku Plus Series 4K QLED Roku TV: <a href="https://shop-links.co/link?skuId=6536733&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2F6536733.p%3FskuId%3D6536733&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">starting at $379 @ Best Buy
If you can swing the upgrade, spending up for the Roku Plus Series is worth it. In our <a href="https://www.tomsguide.com/reviews/roku-plus-series-4k-qled-tv" data-link-merchant="tomsguide.com"" data-link-merchant="bestbuy.com"" target="_self">Roku Plus Series 4K QLED TV review, we rated it highly for its smart interface, HDR color, and excellent sound at an affordable price. It features a QLED screen along with full array local dimming for seriously impressive display quality. Add in features like Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support and four HDMI ports and suddenly you're getting great value for your money.

Malcolm McMillan
Senior Streaming Writer

Malcolm McMillan is a senior writer for Tom's Guide, covering all the latest in streaming TV shows and movies. That means news, analysis, recommendations, reviews and more for just about anything you can watch, including sports! If it can be seen on a screen, he can write about it. Previously, Malcolm had been a staff writer for Tom's Guide for over a year, with a focus on artificial intelligence (AI), A/V tech and VR headsets.


Before writing for Tom's Guide, Malcolm worked as a fantasy football analyst writing for several sites and also had a brief stint working for Microsoft selling laptops, Xbox products and even the ill-fated Windows phone. He is passionate about video games and sports, though both cause him to yell at the TV frequently. He proudly sports many tattoos, including an Arsenal tattoo, in honor of the team that causes him to yell at the TV the most.