Report: Amazon Now Has the Lead in Android Tablet Market

This is what happens when you offer a premium device for a discount price: you rule the world. Customers want a bargain. They want a quality product for mere pennies, and have proven so with the Kindle Fire. So far Amazon's new 7-inch tablet is Apple's biggest competitor in the tablet market, and now it's also Google's biggest enemy.

ComScore reports that by February 2012, Amazon's Kindle Fire commanded 54.4-percent of the Android tablet market. Despite reports of sales declining after the beginning of the year, that percentage is actually up from January which saw a 41.8-percent share. The Kindle Fire still remained the Android champ in December 2011, controlling 29.4-percent of the Android tablet market.

Now here's the real kicker: all the other Android tablets are seeing a decline. For example, the Samsung Galaxy Tab family, the second best-selling Android tablet line -- controlled 23.8-percent in December 2011, then 19.1-percent in January and 15.4-percent in February. The third most popular Android tablet, the Motorola Xoom, only commanded 11.8-percent in December, 9.0-percent in January and 7.0-percent in February.

In a three month span, the Asus Transformer dropped from 6.4-percent to 6.3-percent, the Toshiba AT100 dropped from 7.1-percent to 5.7-percent, and the Acer Picasso dropped from 6.0-percent to 4.3-percent. In February the Acer Iconia only had a 2.1-percent share, the Dell Streak at 1.3-percent, the Lenovo IdeaPad Tablet K1 at 1.2-percent, and the PlayStation-certified Sony Tablet S at 0.7-percent. All other tablets on the market took a 8.9-percent share in December, but took a nasty dive down to 1.6-percent by February.

Save for the Kindle Fire, the Asus Transformer series was the only Android tablet line that saw a brief gain, indicating that this line could see better results in March. In December the Transformer family only controlled 6.4-percent of the Android tablet market, then dropped to 6.2-percent in January. Yet in February the number grew to 6.3-percent.

The comScore study also shows that tablet owners consume more content on larger screens. "Analysis of page view consumption by screen size found a strong positive association between screen size and content consumption," the report states. "Specifically, 10-inch tablets have a 39-percent higher consumption rate than 7-inch tablets and a 58-percent higher rate than 5-inch tablets."

A chart reveals that 10-inch tablets have an average of 125 browser page views per tablet per month. 9-inch tablets have 116 browser page views, 7-inch tablets have 90, and 5-inch tablets have 79.

"The results of this analysis highlight important questions for the industry as the tablet space develops," comScore's report adds. "With the emergence of a growing number of smaller-sized tablet devices, advertisers and publishers will need to understand whether these devices limit the opportunity for advertising compared to their larger-screen counterparts, or if they are able to build incremental reach and engagement by presenting different use cases."

To read the full report, head here.