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Asustek's Eee PC's Lucrative First Quarter

Taipei (Taiwan) - Asustek has managed to take their Eee little PC and turn it into big sales numbers. In the first quarter of sales, the Eee PC shipped 350,000 units, which is 50,000 more than industry experts’ predictions. The Eee PC will be available at Best Buy in U.S. in 2008, and also in Japan at the same time. They are also available for online sales right now.

The Eee PC is a small, hand-held, flash-driven (no magnetic hard drive) PC solution that sells for US$349. It weighs less than two pounds, has an 800 x 480 screen, and is sufficient for full-PC, light duty use. With at least 2 to 3.5 hours of battery life using full-screen brightness, the Eee PC is proving a delight for jouranlists that don’t need high-end PCs to do remote work, just a SD slot and a keyboard to type on.

On a related side note, Digitimes is reporting that new labor laws in China will come into effect in 2008. These will cause Asustek to have some new challenges to face, according to Jonney Shih, their CEO. Asustek is also evaluating the feasibility of establishing manufacturing plants outside of China in Mexico, Vietnam and South America, as these represent significant financial investments.

Read more ... Digitimes.

And see TGDaily.com’s review of the Eee PC by Humphrey Cheung. He managed to pick one up while recently in East Asia.