Prime Day 2025 — what we know and the best early deals

The countdown to Prime Day 2025 is on. Earlier this spring, Amazon confirmed its retail holiday will return in July, which means it's only a matter of weeks before we see the first Prime Day deals of 2025.

Prime Day is Amazon's faux retail holiday, traditionally celebrate in July. The Prime member-only event offers sitewide discounts on everything from Crocs to Ninja air fryers. However, the best Prime Day deals are typically on Amazon's own hardware and services. In fact, outside of Black Friday — Prime Day deals offer the best prices on Echo devices, Fire TVs, and Blink security cameras.

Make sure to keep this page bookmarked for all Prime Day-related news. Alternatively, for more ways to save, make sure to check out our list of the best Amazon promo codes this week. Below, I'm listing the best Amazon deals you can get ahead of July's main event.

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• shop today's best Amazon deals
• Amazon Haul: Columbia, Under Armour from $5
• Adidas sale: deals from $6
• Lego sale: deals from $8
• YETI sale: up to 20% off
• Carhartt sale: deals from $14
• TV sale: deals from $79
• Brightech Outdoor String Lights: was $47 now $20
• JBL Go 3 Bluetooth Speaker: was $39 now $29
• Apple Watch 10 (GPS/42mm): was $399 now $329
• Nespresso Vertuo Lattissima: was $499 now $374
• Weber Spirit E-210 Gas Grill: was $610 now $399
• LG C4 4K OLED TV sale: deals from $896

Top deals now

Adidas sale: deals from $6 @ Amazon
From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as $6. Note that the Adidas Store is also offering a 50% off sale with similar prices on different styles.

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Skechers shoes/apparel: from $11 @ Amazon
Amazon is having a massive Skechers sale post Prime Day. The sale includes sneakers and apparel for men, women, and children on sale from $11. As part of the sale, you can get the Skechers Hands Free Slip Ins for $54 (was $110, pictured).

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TV sale: deals from $79 @ Amazon
Amazon has smart TVs on sale for as low as $79. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. By comparison, Best Buy is offering a similar sale with prices from $79.
Price check: from $79 @ Best Buy | from $74 @ Walmart

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Prime Day vs October Prime Day

Prime Big Deal Days is essentially an October Prime Day. The 48-hour event is a kickoff to the holiday season with sitewide discounts on TVs, appliances, smartphones, and more. Amazon tends to reserve its biggest price cuts for its own Alexa-powered devices and services. However, we expect to see hundreds of deals on top brands like Apple, Samsung, Adidas, Crocs, and more.

What is Amazon Prime Day?

Prime Day is an annual retail holiday celebrated by Amazon, typically during the month of July. During the 48-hour event — which is for Prime members only — Amazon offers sitewide discounts on everything from 4K TVs to kitchen appliances. However, Amazon hardware tends to receive the biggest discounts. In fact, outside of Black Friday/Cyber Monday — Prime Day is when you'll find the lowest prices on Amazon devices like Echo speakers, Fire TVs, and Ring security cameras.

It's worth mentioning that we're now seeing multiple retail events from Amazon. There was Prime Day during the summer and the Prime Early Access sale in October. The latter didn't offer Prime Day deals per se, but was instead a kick-off event to the holiday shopping season.

What are the origins of Prime Day?

The first Prime Day was held in July of 2015 as a way to celebrate Prime members on Amazon's then 20th anniversary. Since then, Amazon has celebrated Prime Day every year, usually during the month of July. The event's overall purpose is to get more consumers to subscribe to Amazon's Prime membership by teasing them with deals.

Were Prime Day deals any good last year? 

Amazon is known for offering solid deals during major shopping events and this year's Prime Day was no exception.

In addition to deals on Amazon hardware, the retailer offered deals on major brands like Nespresso, Philips, Samsung, iRobot, LEGO, Melissa & Doug and Hasbro. Amazon claims that Prime Day features their lowest prices of the year, and in some cases, that's certainly true. (Excluding Black Friday deals, which come later in the year with even lower prices).

Nevertheless, we always recommend consumers proceed with caution as every retailer has its fair share of bogus deals. So we recommend that you always price check deals using a site called CamelCamelCamel. The site lets you track the price history of select items sold out Amazon. You can also read our guide on using CamelCamelCamel to save money on Amazon.

Tips for finding the best Prime Day deals

Price check everything: Our number one rule when shopping on Prime Day is to price check what you're about to buy. Price checking on Prime Day is quite easy. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. The website tracks price lows, so if the item you're looking at was cheaper in March, you'll be able to see the price difference. There's even a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. Keep in mind that there might be some items CamelCamelCamel doesn't track.

Don't limit yourself to Amazon: That leads us to our second point: Prime Day is a faux retail holiday designed to promote Amazon devices and services. However, just like you wouldn't buy your entire wardrobe from one designer, you shouldn't do all of your Prime Day shopping at Amazon. Walmart, Target, and Best Buy are just a handful of competitors offering "Prime Day" sales of their own.

And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the duration of Prime Day. Bottom line: Amazon doesn't always offer the best prices.

Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there aren't any items you want to buy or if you're just really trying to stick to your budget, there are some pretty amazing Prime Day deals you can get right now. We like these deals because after spending $10, you'll get a $10 Amazon credit in exchange.

Make sure to check out our dedicated Amazon promo codes page.

Watch out for shady reviews: In addition to fake deals, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. That's why we're fans of Fakespot. The site's engine can analyze the quality of reviews on any Amazon page and churn out a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews before offering a failing or passing grade.

Don't be afraid of refurbs: Prime Day deals typically don't highlight deals on refurbished items. However, if you're looking to save the most possible a refurbished item may be the best route to go. Amazon tends to offer solid refurbished Apple Watch deals and the retailer also has an Amazon Warehouse website where it lists deals on pre-owned, used, and open-box items.