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AMD Big Navi launching October 28 to take on Nvidia RTX 3080

AMD Radeon chip
(Image credit: AMD)

Now that Nvidia has unleashed its RTX 3070, RTX 3080 and RTX 3090 graphics cards onto the world, it's AMD's turn to fire back. The company just announced a series of October launch events, including one showcase that will see the reveal of the long awaited AMD Big Navi GPU.

AMD confirmed its upcoming announcement events in a tweet (spotted by TechRadar), noting that the company will showcase its Zen 3 CPUs on October 8 before following up with its RDNA 2 graphics cards on October 28.

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A series of additional videos from AMD CEO Lisa Su and the official Radeon RX graphics account provide a small extra tease. The former shows off the Zen 3 logo with the tagline "a new journey begins," while the latter calls RDNA 2 "a breakthrough gaming architecture." 

AMD's next graphics card, often called "AMD Big Navi" in rumors and leaks, is tipped to be a serious threat to Nvidia that could offer impressive graphics performance for a much lower price than the competition. One leak points to it being up to 50 percent faster than Nvidia's RTX 2080 Ti, while other rumors suggest a more modest bump.

The RDNA 2 event will come on the heels of last week's reveal of Nvidia's Ampere line, which consists of the flagship $699 RTX 3080, the entry-level $499 RTX 3070 and the crazy powerful $1,499 RTX 3090. The RTX 3080 is looking like the card to get for optimal 4K gaming, while the blistering 3090 promises up to 8K performance at a smooth 60 fps for those with the right gear (and wallet). 

If AMD has a card on the level of the RTX 3080 or 3070 at a lower price, we could be in for quite the interesting GPU battle this fall. Oh, and AMD's RDNA 2 architecture will also be powering the PS5 and Xbox Series X consoles due this fall, so even console gamers have reason to tune in.