Apple device owners are keeping their Macs around longer than in previous years. A new study dug into Mac ownership and found a substantial year-over-year increase in the age of users' current systems, and the results point to extra longevity. As Bloomberg's Mark Gurman reported recently, the trend involves iPhones, too.
CIRP surveyed Apple owners to see how old their devices were and wrote about it on Substack. Over the last year, 68% of Mac owners' devices were older than two years when they upgraded to a new one. That's a sizable increase compared to 59% in 2020, showing that Mac owners are using their devices longer before taking the plunge and getting a new one. More than half of new Mac buyers had a previous device older than three years. The report didn't drill down beyond that to see how many were five years or older.
Regarding why this is happening, Gurman speculated that fewer breakthrough features excite buyers. If there's nothing about a new Mac that screams "must-buy," there's no reason for anyone to spend more than $1,000 to get a new one when their old one works just fine.
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