Hey, did you hear? Microsoft makes an operating system for smartphones!
If you didn't know, don't feel bad, you're hardly alone. With a market share in the single digits, it seems Microsoft's brand awareness for its smartphone OS is down there with Linux on the desktop.
In this case, you could say the failure is for lack of trying. I've seen TV ads for Internet Explorer, a free product, but nothing yet for Windows Phone. And as our recent feature on Windows Phone and BlackBerry illustrated, the phone has appeal if you can get it in front of people.
Microsoft certainly has the reach. All four major wireless carriers have the Windows Phone, and OEMs include Samsung, HTC and Nokia. That's a lot of reach.
It's Nokia's Lumia 900 that's widely viewed as Microsoft's last best chance, and it's a pretty good chance. The Lumia 900 was voted Best of Comdex 2012 by a number of publications, including CNet, and has earned raves.
Then again, so did the Palm Pre three years ago.
However, Palm was a broke and broken company with minimal support. The Lumia 900 has the world's largest smartphone maker and the world's largest software company behind it. No one can say they won't have the money to flog this thing to the moon.
So, is it all that? Let's take a look and see how it stacks up to the best-selling smartphone in the world.