YouTube Premium is getting a price hike — here’s what we know

Youtube TV with remote
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Update: YouTube just got a major update — here's all the new features.

YouTube Premium may not be the most popular streaming service, but it still has its fans. Our own Jordan Palmer even claims it's the only streaming service he pays for, offering him tons of quick, enjoyable content with no ads. Subscribers even get the YouTube Music streaming service included with their subscriptions.

Unfortunately, TechCrunch (opens in new tab) reports that YouTube Premium subscribers can expect a price hike starting November 21, 2022. The outlet cited several annoyed Reddit users complaining that the price of their subscription was increasing.

Specifically, it appears that YouTube Premium family plan subscribers are getting a price hike. Based on the Reddit posts, it appears that customers in Canada (opens in new tab) and the U.S. are seeing their family plan prices increase dramatically — over 27%.

For other customers across the globe, it looks like the price hike isn’t limited to just North America. In the U.K., YouTube Premium family plan subscribers reported increases of more than 10% on Twitter (opens in new tab), and in Argentina, the price of YouTube Premium for everyone is increasing by more than 290% — not just family plan subscribers. 

YouTube Premium: Is my price going up? 

YouTube open on an Android phone

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After reached for comment, a YouTube spokesperson provided us with the following quote. "We adjusted pricing for our Premium family plan subscription in the US, Canada, the United Kingdom, Japan, Indonesia, Brazil, Turkey, and Argentina. Users can find their updated pricing on their Purchases and Memberships page (opens in new tab). We don’t make these decisions lightly, and we realize how hard this may be for our members. This new price reflects the complete value of YouTube Premium and will allow us to develop even more Premium features and continue to support the creators and artists you watch and listen to on YouTube."

For now, a lot of the price increases seem limited to YouTube Premium family plans. U.S. and Canadian users are seeing their monthly subscription fees increase from $17.99 to $22.99 and CA$17.99 to CA$22.99, respectively. In the U.K. family plans will increase from £17.99 to £19.99.

However, the real shock is the price hike in Argentina. For YouTube Premium, the subscription is reportedly jumping from ARS119 to ARS389; family plan subscribers will see their price go up from ARS179 to ARS699. Both of those increases are significantly higher p than what we are hearing from other parts of the world. Several other countries are also seeing price hikes, including Turkey, Japan, Indonesia and Brazil.

Unfortunately, TechCrunch says that users with grandfathered monthly subscription fees, specifically those who had Google Play Music subscriptions, are not safe from this price hike. Luckily, they do get to stave off the inevitable a bit longer; their price hike reportedly won't take effect until April 2023.

What are my alternatives to YouTube Premium? 

If are you suffering from sticker shock and looking to abandon YouTube Premium after this news, make sure to check out our guide to the best streaming services before you switch. 

Just keep in mind that YouTube isn’t the only one increasing its prices. Netflix is increasing its prices if you share passwords, ESPN Plus, Hulu and Disney Plus all recently saw price hikes and Amazon Prime got a price hike back in February. So while it is definitely frustrating to see all these companies increase their prices without adding much value, it may be tough for consumers to avoid this wave of inflation. 

Editors' Note: This story has been updated with comment from YouTube.

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Malcolm McMillan
News Writer

Malcolm McMillan is a News Writer for Tom's Guide. Before writing for Tom's Guide, he worked many retail jobs and many Black Fridays, including a stint for Microsoft. He is passionate about video games and sports, though both cause him to yell at the TV frequently. In his spare time, Malcolm is a fantasy football analyst. He proudly sports many tattoos, including an Arsenal tattoo, in honor of the team that causes him to yell at the TV the most.

  • Curtisd1986
    I cancelled my subscription when I received the email.
    There no Atmos support, there no programme streaming, there's less adverts on YouTube but most videos are sponsored and have a minute long advert.
    Because of lack of Atmos support I use tidal for music so no longer benefit from YouTube music.
    There's better and cheaper options out there
    Reply