Back at the end of October Facebook rebranded itself as ‘Meta’. Facebook the platform was staying put, but everything else was all Meta. And now Oculus is getting the same treatment — well, sort of.
This news was initially announced at the end of October by Meta's VP of AR/VR, Andrew Bosworth, but was scheduled to happen in early 2022. However, it now seems to have happened a little earlier, with the Oculus branding slowly being phased out. So that Oculus Quest 2 you just bought is now the Meta Quest.
In fact, beyond the banner at the top of the page, the word Meta doesn’t even get a mention. Stranger still is the fact I was just served an advert for the Meta Quest while writing this very article.
According to Bosworth, the decision to scrap the Oculus branding was not made lightly. But the move is meant to “simplify” the brand architecture and “make it clear that Quest is a Meta product.”
Well, at the moment, things are a little bit confusing. It may be some time before Meta really hammers home the Oculus rebrand, and the contradictory names on the Oculus website won't help on that front.
