The world's largest online shopping site is adding wine to its virtual shelves for people in several states in the USA. According to Reuters, Amazon is now selling to residents of 12 states in the United States. Customers can choose from more than 1,000 different wines from wineries such as Francis Ford Coppola, Pepper Bridge and Roadhouse.
This isn't the first time Amazon has tried to crack the wine market. Previous efforts were stalled several years ago. Back in 2009, Seattlepi cites one winery as saying Amazon found the regulatory hurdles associated with selling wine just too much. At the time, Amazon confirmed reports that it would not enter the wine market but refused to elaborate on its change of heart.
Reuters reports that people can purchase up to six bottles of wine at a time for a shipping fee of $9.99. If you live in California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming, or the District of Columbia, Amazon's wine store is open to you. The company is going to face stiff competition, though. Wine.com just this week launched a marketplace that ships to 20 states and includes wine from international wineries, including Italy and Australia. The new marketplace is aimed at delivering wines from smaller independent wineries that don't have wholesale representation.
"Over the past 14 years, we’ve developed relationships with thousands of wineries of all sizes, all around the world," said Rich Bergsund, CEO of Wine.com. "Often, these wineries lack partners to help sell and distribute their vintages. While our core business will continue to buy from wholesalers, the new Wine.com Marketplace will also help other wineries or wines find happy customers."