Bezos searching for a unique take on competitive brick-and-mortar industry.
Amazon founder Jeff Bezos has expressed his desire for the world's largest online retailer to open its own retail stores.
In speaking with CBS News, Bezos addressed the question of Amazon entering the competitive brick-and-mortar industry. "We would love to but only if we can have a truly differentiated idea. We don't do a me-too product offering very well. When I look at physical retail stores, it's very well served. The people who operate physical retail stores are very good at it."
"The question we would always have before we would embark on such an thing is what's the idea, what would we do that would be different, how would it be better... we don't want to be redundant." he added.
When asked if a retail store came into fruition, would it have any advantage other than simply delivering profit, Bezos stated:
If a hundred companies are doing something, and you're hundred and first, you're not really bringing any value to society. And, typically the business results are not very good for something like that. We want to do something that is uniquely Amazon, and if we can find that idea, and we haven't found that idea yet, we would love to open Amazon stores.
Apple's success is undoubtedly one of the factors contributing to Bezos' desire to open retail stores to sell products such as the Kindle tablet. Apple stores generate the most retail sales per square foot in the United States, with plans to open up to 35 additional stores next year.