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Apple Protects 'Apple' In 42 International Classes

Patently Apple discovered Apple's trademark filing in Europe, in which Apple seeks trademark coverage in 42 of 45 possible international classes. The only classes in which Apple does want its trademark to be protected is in Class 13 (firearms), 19 (non-metallic building materials) and 34 (tobacco). However, it does look for a trademark in unusual categories such as paints, cleaning materials, lubricants and fuels, pharmaceuticals, medical devices, jewelry, furniture, yarns and threads, meats and processed foods, light beverages, wine and spirits, insurance and financial, medical and beauty as well as hotels and restaurants.

Patently Apple notes that it might be time to pretend and simply cover all trademark request in one wave. At least the trademark filing now indicates that we might see Apple diamonds in the future (or, perhaps the iPhone is considered jewelry?) and Apple branded steaks and beer?

The filing covers quite a bit and, if approved, Apple should be well-armed to defend its increasingly valuable brand.

  • toastninja17
    This is absolutely absurd. Stop trying to rule the world.


    ...I'd much rather have a naturally-open company such as Google do that
    Reply
  • LuckyDucky7
    So it looks like it will still be possible to be smoking an iCigar after shooting an iCedar Wooden Shed with a large amount of iBullets out of an iGun.

    Anyways, this is Apple. What did you expect?
    Reply
  • someguynamedmatt
    Well, I'll more than gladly give them credit where it's due - they're doing one helluva good job of being a profitable company. Well done, Apple... I, for one, congratulate your success, unlike most typical ignorant apple haters out there. :D
    Reply
  • scuba dave
    Yes. Because owning the word "Apple" with regard to business is ruling the world. o.O

    Regardless, I do think this is stupid. However, I'm not a CEO or a corporate wizard, so what could I possibly know about the potential gains/losses doing, or not doing, this would have?
    Reply
  • eklipz330
    i think for every single apple article toms puts up, we should have an equivalent for every other tech company that makes smart phones


    anyone agree? this is getting ridiculous. where the hell is my 5 reasons i should/should not get a xoom?
    Reply
  • Kamab
    Apple thrives on brand loyalty (people who like Apple really seem to love it). They probably figure they can get their customers to buy anything.

    Regardless, as they get less innovative, they should really focus on a quality product. Such as the Macbook Pro's or mini-macs.
    Reply
  • Anomalyx
    How the heck does a company called "Apple" end up with a trademark in the food category? I believe there's prior art of a food product being called "Apple".
    Reply
  • STravis
    eklipz330i think for every single apple article toms puts up, we should have an equivalent for every other tech company that makes smart phonesanyone agree? this is getting ridiculous. where the hell is my 5 reasons i should/should not get a xoom?
    Since you've asked many times here you go (reasons not to buy):

    Reason #1: Do you REALLY want to be the guinea pig? Apparently it's already crippled out of the box (you'll need to send it in for the 4G upgrade - and flash will come later)

    Reason #2: Lack of Apps..How many apps are there really for the Android tablets? Let the market stabilize and then make your decision based on facts, not emotions.

    I don't have many more reasons why you shouldn't buy it, but I also have no reasons why you should.

    Reply
  • dkant1n
    I can understand almost all categories except for pharmaceuticals.
    Jewelry there are some luxury iPhone, MacBooks etc with lots of diamonds and stuff so perhaps to cover that they asked for jewelry too
    Reply
  • adamboy64
    Sweet. So I can still make and sell my Apple Gun.
    Reply