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Thuuz App Helps You Find Sports on Cable and Online

What happens when two sports teams you like are playing at the same time, and not against each other?

A new app called Thuuz promises to learn your favorite teams and players, then calculate how exciting a given game is expected to be.

Thuuz can also give you real-time updates on your computer, mobile device and now on Google Glass for one game while you're watching the other, so you can keep track of both without flicking between channels. 

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The app updates its "excitement" rankings as the game unfolds, based on frequency of scores and how active your favorite players are, so it'll let you know if you should change the channel.

Right now Thuuz supports baseball, men's basketball, hockey, football, soccer, cricket, rugby and tennis, with golf on the way.

"The whole idea is to be pervasive in a way that's analogous to Pandora or Netflix, but for sports," Thuuz's CEO Warren Packard told Tom's Guide.

But unlike Pandora and Netflix, which then stream the content that they recommend, Thuuz does not provide the sports games themselves.

What Thuuz does do is point you in the direction of finding them.

Sports for cord-cutters

Most television content is now available online, but sports content is still largely a cable-TV exclusive. So Thuuz occupies an interesting position in the changing media landscape.

If you have cable, you can sign in with your provider username and password, and you'll be able to watch the games on your mobile device through Thuuz itself.

But if you're one of those cord-cutters who doesn't pay for cable, Thuuz can still help you out by showing you what sports bars in your area will be showing the game you want to watch.

Thuuz can also point you toward those games that are available online without a cable subscription as well.

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If you watch sports using a cable subscription, chances are you're already using Thuuz's technology. The app is free because the company makes its money selling its algorithms to cable providers, who use Thuuz's system to manage their own sports content.

"So in a sense we're hastening cord-cutting because we're helping you find that content online," said Packard.

But on the other hand, said Packard, "[cable providers] are looking at us as a way of preventing cord cutting because we're making the value of their sports content that much greater, because consumers are finding sports content much easier."

That puts Thuuz in a pretty good place to appeal to the wide range of sports fans, no matter how they watch their games.

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