Thursday Twitter announced a joint partnership with Apple that will link its service with the latter company's new music-oriented social network, Ping. The news arrives almost two months after the Cupertino, Calif.-based company launched its iTunes-locked social network that allows fans to follow their favorite music artists and recommend songs to friends.
"Starting today Ping, iTunes' new social network for music, and Twitter are making it even easier for people to share music discoveries with their friends by putting Ping activity, song previews and links to purchase and download music from the iTunes Store right in their Tweets on Twitter.com," said the official Twitter blog on Thursday.
According to the blog, Ping activity including Post, Like and Review will be posted to Twitter once the accounts are linked. Ping-to-Twitter posts will also include playable song previews and links to purchase and download music directly from iTunes.
"When you click on a Tweet that's sent via Ping or that contains an iTunes link, you'll see the song or album in Twitter’s details pane, with the ability to listen to song previews from iTunes, making the experience even richer," Twitter said.
The deal with Twitter arrives after Apple tried to strike a deal with Facebook to bring Ping to the social networking giant's over 500 million users. Apple Chief Executive Steve Jobs said back in September that both parties participated in Ping-related discussions, however they did not produce an agreement.