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Shine Wearable Activity Tracker Headed for Apple Stores

Rumors about Apple's plans for wearable technology have been doing the rounds for a while, and it seems the Apple store is finally going to start selling some. However, it won't be sporting the Apple logo. Instead, the company has reached an agreement with former CEO John Sculley to sell Shine, a wearable computing device devised by Sculley's new company.


Developed by Misfit Wearables, a startup founded by Sculley, the device is described as "an elegant, all-metal activity tracker." Shine packs a three-axis accelerometer and is made from a solid block of aircraft-grade aluminum. It tracks walking, running, swimming (yes, it's water proof) and cycling as well as sleep, time, and calories burned. Tapping the device twice will show your progress via a halo of lights and the same halo of lights displays the time analog-style. Information is synced to your iPhone by placing Shine on your screen and the app allows you to keep track of all your stats. You'll have to swap the battery out for a new one after about four months, as Shine cannot be charged.

Misfit sells a host of different accessories for wearing the Shine around your neck, on your wrist, on your belt, or on your clothes, as well as new batteries. The device is priced at $100 and is available in Apple stores in the United States, Canada, Japan, and Hong Kong. Stores in Europe and Australia will carry it starting September.

  • NightLight
    okay, i'll say it, comm badge :p
  • guvnaguy
    jeez, $100?

    May as well spend an extra $50 and get an iPod least it doesn't need a new battery all the time
  • BranFlake5
    Are we forgetting that Sculley was the reason Apple almost dropped of the face of the earth? If it weren't for Steve taking back his spot, we wouldn't have Apple today. Too bad Cook has no idea what he's doing and Apple became money-hungry. Associating Sculley with Apple is the begging of the end for our beloved fruit.