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Amazon Makes Fun of iPad's Reflective Display

When the iPad was launched, a lot of tech sites pointed out that as an ereader, it might not do so well if it was being used outside in the sunshine. Now that seems obvious to us, but if you're less tech savvy, you might not realize something like that until after you've made your purchase. Amazon wants everyone to know that the iPad's LCD display doesn't compare to the Kindle's E Ink display when it comes to using it outside in the bright sunlight. Oh, and that it's several hundred dollars cheaper.

Check out the commercial below and let us know what you think! Do you think Amazon has a point, or do you think that they're comparing apples to oranges here (since the iPad isn't supposed to function solely as an ereader, it just doubles as one)?

  • Bring on the OLEDS
    Reply
  • sabot00
    We got Motorola's Droids dumping on Apple, Microsoft giving Apple a funeral, and now Amazon's joining the orgy.
    Reply
  • cj_online
    Ouch.
    Reply
  • chess
    thumbs up if she makes you ...... :) :) :)
    Reply
  • edawebdesign
    There is nothing more perplexing to me than the wide scale adoption of glossy/reflective screens. In anything brighter than a single bulb, I can't even use it. I will be so happy when they come out with a tablet with a matte screen (lenovo pls?)
    Reply
  • quixilver1
    doesn't matter if is for more than ereading. ipad+sunshine=fail
    Reply
  • icepick314
    iPad is supposed to be indoors...in a basement where no sunlight is ever present...

    exactly where Apple fanboys belong...
    Reply
  • icepick314
    sabot00We got Motorola's Droids dumping on Apple, Microsoft giving Apple a funeral, and now Amazon's joining the orgy.
    orgy?

    don't you mean gangbang?
    Reply
  • seriousazn
    Apple products are glossy because fanboys always need to be looking at themselves :P
    Reply
  • proxy711
    Only problem i have with the ad is the guy. He doesn't have thick rimed emo goggles, doesn't look like a pompous ass, isn't drinking starbucks coffee, and doesn't respond to the girl with some sort of idiotic regurgitated apple zombie statement that somehow justifies his reason for buying all apple products.

    Other then that great ad.
    Reply