Motorola's new $29 key finder has two major advantages Apple AirTags can't beat

Moto Tag on suitcase
(Image credit: Future)

Motorola smartphone users who are prone to misplacing their items will be excited to hear that the mobile brand's first dedicated key finder is arriving soon. In many ways, the aptly-named Moto Tag is akin to Apple AirTags and Samsung Galaxy SmartTags, but there are also features that give the Moto Tag a leg up on the competition.

Available starting August 2 for $29.99 each (or $99.99 for a 4-pack,) the Moto Tag was revealed alongside the flagship Motorola Razr Plus 2024 and standard Motorola Razr 2024. It's pitched as a handy accessory for the new Razr family, but can pair with any Motorola smartphone to locate lost items via Google's Find My network.

Motorola Razr+ and Razr 2024 Hands On! MAJOR Upgrades Incoming - YouTube Motorola Razr+ and Razr 2024 Hands On! MAJOR Upgrades Incoming - YouTube
Watch On

Helping you find things you lost or misplaced is the basic function of any key finder, though. The Moto Tag takes things a step further with added features, including the ability to ping your smartphone from the tag and the option to use the tag as a camera shutter. It has a clickable button on one side for carrying out such actions.

I had the chance to demo both features, and they worked as advertised. The reverse location ping helped me find a Razr intentionally hidden in a bag, almost scavenger-hunt style. Then, with the phone propped in Flex Mode on a table, I used the button to initiate the shutter while I posed. The Moto Tag is small and discreet enough that you couldn't see it in my hand for the picture.

Apple AirTag vs. Moto Tag

(Image credit: Future)

As with AirTags, accessories are more or less a must for the Moto Tag. It doesn't have a spot to attach a keychain, so you'll need something that encases it to some extent. Since it's the same size as an AirTag as far as my eyes could tell, you should be able to pick up one of these affordable leather AirTag cases from Amazon. We expect Motorola will eventually make and sell accessories specific to the Moto Tag, though.

AirTags have infiltrated almost every aspect of my day-to-day — no really, I have an AirTag on everything from my wallet and backpack to my water bottle and even my dog. And while I can use my Apple Watch to ping my iPhone, the ability for any of my accessible AirTags to help me find it instead is something I wish Apple borrows from Motorola for AirTags 2.0.

More from Tom's Guide

Kate Kozuch

Kate Kozuch is the managing editor of social and video at Tom’s Guide. She covers smartwatches, TVs and audio devices, too. Kate appears on Fox News to talk tech trends and runs the Tom's Guide TikTok account, which you should be following. When she’s not filming tech videos, you can find her taking up a new sport, mastering the NYT Crossword or channeling her inner celebrity chef.