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Sony's first QD-OLED TV price revealed — and it's not cheap

Sony A95 QD-OLED in a brightly lit room
(Image credit: Sony)

Sony has announced the pricing and availability of its first QD-OLED TV, the Sony Bravia XR A95K. And while the high cost doesn't surprise us, it does give an edge to Samsung's QD-OLED TV.

With pre-orders starting in June, the 65-inch Sony A95K QD-OLED TV costs $3,999 while the 55-inch Sony A95K QD-OLED TV costs $2,999. These are the prices we guessed in our hands-on impressions of what's probably the most compelling set of all the Sony 2022 TVs.

By comparison, the 65-inch Samsung S95B OLED TV costs $2,999 (or $1,000 less than Sony's 65-inch set) and the 55-inch configuration costs $2,199.

Most of the best Sony TVs cost more than the best TVs from LG and Samsung. In our experience testing Sony sets, we've noticed a special cinematic quality specific to the brand's processors. After all, the company also produces professional filmmaking equipment and a number of blockbuster films.

Still, the pricing will make Sony's QD-OLED TV one of the priciest 4K models of the year, beating out the 65-inch LG G2 OLED TV with OLED evo ($3,199) and the 65-inch configuration of Samsung's Q90B Neo QLED TV ($2,599.)

So whether the splurge on the Sony Bravia XR A95K QD-OLED sets is worth it will come down to testing. Given QD-OLED is a new panel technology this year —introducing quantum dots to brighten OLED without the burn-in — we'll be paying attention to how both Sony and Samsung adapted their TV processors to control the next-gen screens.

Not only will we look to conduct the full series of Tom's Guide TV testing to score max brightness and picture accuracy, but we'll spend several hours watching a variety of content to gauge color volume, local dimming and more.

A few weeks ago, we got a taste of the A95K's performance side-by-side with last year's Sony A90J TV. The combination of inky blacks and deeper colors made the A95K seem more speculator than its predecessor. 

Again, we'll want to take a closer look before coming to any conclusions, so while we wait for the A95K to roll out be sure to check out the best TV deals right now.

Kate Kozuch is an editor at Tom’s Guide covering smartwatches, TVs and everything smart-home related. Kate also appears on Fox News to talk tech trends and runs the Tom's Guide TikTok account (opens in new tab), which you should be following. When she’s not filming tech videos, you can find her on an exercise bike, mastering the NYT Crossword or channeling her inner celebrity chef.