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Best Prime Day TV deals you can still get: LG, Samsung, Hinese and more

We've got you covered with the best 4K and OLED TV deals even after Amazon's October Prime Day 2023 event has finished

Best OLED Prime Day deals 2023 - Samsung S95C OLED
(Image: © Future/Samsung)
Prime Day TV deals 2023

Prime Big Deal Days

(Image credit: Amazon)

Staff-picked deals:
Quick links
. 4K TVs
3. OLEDs
4. Live: Latest updates

Even though it feels like it's just crept up on us, the latest October Prime Day event is over. But not to worry! If you're an AV enthusiast and are on the hunt for great discounts on some of the best 4K TVs or the very best OLED TVs, There's still a few deals lurking around for you to snag.

Amazon's Big Deal Days event finished at midnight on Wednesday, Oct. 11, yet we sometimes see deals continue on for a few days afterwards. And that can mean superb savings on a selection of the best TVs on the market today, regardless of what your budget is like. 

So if you're looking to save a few bucks on your next TV purchase our live blog on the latest and greatest last-minute Prime Day TV deals has your back. 

Prime Day TV deals quick links

4K TVs

TV sale: deals from $69 @ AmazonCheck other retailers: deals from $69 @ Best Buy

TV sale: deals from $69 @ Amazon
Amazon currently has one of the most epic TV deals of all time. The retailer has smart TVs on sale for as low as $69. Just keep in mind, that ultra-cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TV deals we've ever seen from Amazon.
Check other retailers: deals from $69 @ Best Buy

Toshiba 50" 4K Fire TV: was $379 now $319 @ Amazon

Toshiba 50" 4K Fire TV: was $379 now $319 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It's part of Toshiba's 2023 lineup of Fire TVs. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers. 

Hisense 55" U8K Mini-LED 4K TV: was $1,099 now $748 @ Amazon

Hisense 55" U8K Mini-LED 4K TV: was $1,099 now $748 @ Amazon
The Hisense U8K Mini-LED TV packs a ton of premium features into a mid-range price tag. It's Imax Enhanced-compatible, with support for HDR/HDR 10/HDR 10+, Dolby Vision and Dolby Atmos. For gamers, this TV offers a 144Hz refresh rate, VRR, ALLM and AMD FreeSync Premium Pro. You also get an ATSC 3.0 tuner, and Hisense promises this TV will reach a peak brightness of 1,500 nits. 

Roku TV 75" Plus Series 4K QLED TV: was $999 now $899 @ Best BuyEditor's Choice deal!

Roku TV 75" Plus Series 4K QLED TV: was $999 now $899 @ Best Buy
Editor's Choice deal! Amazon won't always have the best Prime Day TV deals. This deal comes courtesy of Best Buy (which has an exclusive on Roku's new TVs). The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. This 75-inch model is the biggest TV in Roku's new lineup. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support. 

Samsung 65” QN90C QLED 4K TV: was $2,799 now $1,697 @ Amazon

Samsung 65” QN90C QLED 4K TV: was $2,799 now $1,697 @ Amazon
The Samsung QN90C Neo QLED offers best-in-class HDR brightness and excellent overall performance. This TV has HDR10, HDR10+ and HLG support, a 120Hz refresh rate and 4 HDMI ports (two are HDMI 2.1 ports). Also included are Amazon Alexa, Google Assistant and SmartThings integration. 


LG A2 48" 4K OLED TV: was $1,299 now $649 @ Best Buy

LG A2 48" 4K OLED TV: was $1,299 now $649 @ Best Buy
The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. We have seen this model drop to $599 in the past and it could be reduced further in the weeks ahead.

LG C3 55" 4K OLED: was $1,899 now $1,396 @ AmazonPrice check: $1,396 @ Walmart  | $1,399 at Best Buy

LG C3 55" 4K OLED: was $1,899 now $1,396 @ Amazon
The LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote.
Price check: $1,396 @ Walmart  | $1,399 at Best Buy

Sony 65" Bravia XR A80L OLED 4K TV: was $2,599 now $1,798 @ Amazon

Sony 65" Bravia XR A80L OLED 4K TV: was $2,599 now $1,798 @ Amazon
This stunning 2023 Sony model has benefitted from a large reduction that brings it down to $1,798 for Prime Day 2023. Of course, that's still quite an investment but in return, you'll get remarkable picture quality on the OLED panel thanks to Sony's powerful XR processor. And, naturally, it's designed for use with the PS5 making it an excellent choice for gamers. Although we haven't reviewed this specific model, we're very familiar with Sony's Bravia line-up of OLED TVs and a similar model currently occupies the top spot on our best OLED TVs buying guide.

Samsung 65" S95B 4K OLED TV: was $1,999 now $1,899 @ Best Buy

Samsung 65" S95B 4K OLED TV: was $1,999 now $1,899 @ Best Buy
The Samsung S95B is Samsung's first OLED and the first to combine OLED with quantum dots, resulting in a QD-OLED TV that promises the best of both technologies: superior color, brightness, and contrast in a single package. In our Samsung S95B OLED 4K Smart TV review, we said it largely delivers on its promise though it doesn't provide those perfect black levels of a pure OLED TV (especially if you're in a room with minor ambient light). Nevertheless, it's an amazing TV for movies, gaming, and everything in between.

LG 55" C2 OLED 4K TV: was $1,499 now $1,096 @ Amazon

LG 55" C2 OLED 4K TV: was $1,499 now $1,096 @ Amazon
The excellent LG C2 OLED TV is on sale in this epic TV deal at Amazon. We previously named this stunning television the best TV on the market, and in our LG C2 OLED review said that it's "the best OLED TV for a premium entertainment experience." It combines exceptional picture quality with a slick design. It's also ideal for gamers with a 120Hz refresh rate and offers all easy access to all the streaming services you could need.

Live: Latest updates


LG C2 OLED showing Top Gun: Maverick with Price Drop deal tag

(Image credit: Future)

It might not boast LG's new fancy Micro Lens Array (MLA) tech, but the LG C2 OLED remains one of the best OLED TVs in the world. Though it can't quite reach the iris-tanning brightness of the LG G3 OLED TV, it's still a sensational television in it's own right; and a substantially cheaper one at that. The 55-inch LG C2 OLED 4K TV is on sale for $1,096 at Amazon right now, and with its amazing Game Mode and four HDM1 2.1 ports, there are few better displays out there to play the best Xbox Series X or best PS5 games on. 

LG 55" C2 OLED 4K TV: was $1,499 now $1,096 @ Amazon

Samsung S95C Prime Day deal

(Image credit: Samsung)

The Samsung S95C OLEV TV is a television we awarded a perfect review score to, and rightly so. Thanks to its incredible quantum dot technology, it’s able to match peak HDR brightness on a level of the very best QLED TVs. Measured across a 10% white window, the S95C hit an incredible 1,370 nits of brightness, which is frankly incredible for an OLED TV. 

Right now, the 55-inch Samsung S95C 4K OLED TV is on sale for $1,897 at Amazon. That’s not exactly cheap, but this is still an almost perfect TV for hardcore gamers, as it supports a 4K signal up to 120Hz refresh rate. Features like AMD’s FreeSync Premium Pro tech also help smooth out frame rate dips, especially useful in some of the best Xbox Series X games

LG 55" Samsung S95C OLED 4K TV: was $2,297 now $1,897 @ Amazon

Hisense U7K Mini-LED TV on a TV stand

(Image credit: Best Buy)

I'll never knock an OLED TV, but Mini-LED TVs offer great contrast without the higher sticker price. The cheapest one we've spotted today is the Hisense U7 Mini-LED with Google TV built-in. We think Google TV is overall a better smart platform than Fire TV, which is what a lot of cheaper TVs tend to use, and at this price it's an easy pick up.

Hisense 75-Inch U7 Mini-LED QLED Google TV: was $1,499 now $997 @ Best Buy

Samsung S90C OLED TV streaming content

(Image credit: Future)

Lots of the TVs sold on Prime Day are mostly from last year. Retailers want to get rid of older stock before the end of the year, when we start seeing newer models come out. If you want something brand-new, check out the Samsung S90C. This TV just came out a few months back and is already one of the best TVs of 2023. 

As we said in our Samsung S90C OLED review, the TV performs well above its price, competing credibly with higher-end sets from all the major manufacturers. Its enhanced brightness and generally deft color handling craft a picture that’s almost as good as you’ll see from sets that cost $1,000 more, and its other features, including an ATSC 3.0 tuner and tons of gamer-optimized functionality, only further seal the deal. 

Samsung 77" S90C OLED TV: was $3,597 now $2,697 @ Amazon


(Image credit: TCL)

Today is all about scoring the biggest and best deals possible. If you want a cheap 75-inch TV but you don't want it to be, well, too cheap, then the TCL Q6 is a great option. 

It offers Dolby Atmos and HDR Pro+ as well as a few gaming-specific features. Unlike some other budget options, the Q6 uses direct lighting instead of edge lighting, which means you won't see the light bars at the top and bottom of the screen. If you want something better than the absolute basics, the Q6 is a great upgrade pick.

TCL 75-Inch Q6 QLED 4K Smart TV with Fire TV: was $799 now $679 @ Amazon

Sony Bravia XR X90K TV streaming content

(Image credit: Future)

We're constantly reviewing TVs here on Tom's Guide, and this one really nailed our gauntlet of tests. In our Sony Bravia XR X90K review, we labeled it a “solid midrange offering” that “can do many things well." We concluded that “you get good color and brightness, a solid remote and Google’s smart TV interface for a reasonable price”.

Best of all, right now, you can get the 75-inch Sony Bravia XR X90K 4K TV for just $998 at Amazon. That’s a saving of $400 compared to Amazon's list retail price of $1,398 (other retailers list it even higher) and the lowest price we’ve ever spotted for this particular model. 

Sony 75” Bravia XR X90K 4K TV: was $1,398 now $998 @ Amazon

Insignia F30 4K Fire TV with a Tom's Guide deal tag

(Image credit: Insignia)

Some of the most popular TV deals have already been claimed (RIP Amazon 50" Fire TV Omni that was $149 @ Amazon) but this Insignia TV deal is still going strong.

The Insignia F30 is one of the cheapest 4K TVs you can buy. But don't let its low price fool you. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.

Insignia 50" F30 4K Fire TV: was $299 now $219 @ Amazon

Hisense R60 4K TV

(Image credit: Best Buy)

Looking for a cheap 65-inch TV? The Hisense R6 offers a great value for the money. The Hisense R6 series includes Dolby Vision HDR support, 4K resolution, and Roku's smart TV operating system. Plus it features a low-lag gaming mode and DTS Studio Sound so you aren't missing out on features despite the low price. 

Hisense 65" 4K Roku TV: was $622 now $419 @ Amazon